Your Brand Join The Conversation Pcpgh09Presentation Transcript
Your Brand: Join the Conversation Trish Bower PodCamp Pittsburgh October 11, 2009
Is anyone really using Social Media?
By 2010, Gen Y will outnumber Baby Boomers – 96% of them have joined a social network .
One out of eight couples married in the U.S. last year met via social media. http://media.photobucket.com/image/rogiemac
If Facebook were a country, it would be the world's fourth largest , between the United States and Indonesia.
YouTube is the second largest search engine in the world.
What does all this mean?
We’re not in Kansas anymore.
Tweets per day 3,000,000 Active Facebook users 200,000,000 Number of friends the average user has 100 Number of blogs indexed by Technorati since 2002 133,000,000 Percentage of active Internet users who read blogs 77%
93% of social media users believe a company should have a presence in social media
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers
Cluetrain Manifesto “All Aboard”
Markets are Conversations
There are no secrets.
Companies need to realize their markets are often laughing. At them.
Companies can now communicate with their markets directly. If they blow it, it could be their last chance
Companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
The community of discourse is the market
Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.
Case Study: Starbucks
Deputize people throughout the organization.
Understand how each channel provides a different dimension of engagement.
Find champions who can explain and mitigate risk
Case Study: Dell
Be conversational from the start.
Make social media part of the job, just like email.
Modularize and synchronize content across channels
Social Media can spread bad news too.
Pitch and promote approach will meet with resistance.
Traffic to direct offers seldom convert well, you need to find a new way to bring attention to your products and services.
The chit-chat aspect can be addictive.
This stuff takes time and experimentation
Modern version of traditional PR.
Speed up your reaction times.
Super-efficient word of mouth marketing.
World wide focus group.
Instant answers to business or technical questions.
Be on top of market news and moves.
Grow your network.
Build up your own base of loyal and engaged advocates.