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Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) Pod Camp Cleveland 2010 @TechCzar
What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? @Techcz...
So what is Social Media? @Techczar
<ul><li>“ Social Media is like teen sex.  Everyone wants to do it.  Nobody knows how.  When it’s finally done, there is su...
<ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interacti...
“ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a  martini (www.techczar.blog.co...
@Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
“ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
Should I give a hoot? @Techczar
“ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics,  Social Media B...
<ul><li>Because Social Media is Changing the Media Landscape </li></ul><ul><li>“ Technology is shifting the power away fro...
“ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
“ So…What are the trends?” @Techczar
Years it took a medium to reach 50 million users… @Techczar
38 Years @Techczar
13 Years @Techczar
4 Years @Techczar
3 Years @Techczar
“ 100 Million users in less than 9 months.” @Techczar
I-phone Applications hit 1 billion downloads in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to  YouTube .
It would take a person more than 412 years to view every video on  YouTube .
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000 The number of articles available on Wikipedia.
4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
1382% The monthly growth rate of twitter users from January to February 2009.
27,300,000 The average # of “tweets” per day on Twitter.
<ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>
“ If Facebook were a Country, it would be the 4 th  most populated in the world, ahead of Japan.” -Mark Zuckerberg
China’s Q-Zone is Larger! (300 Million Users)
Can I get a witness… Or will somebody please tell me the rules…
“ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Stu...
“ Social Media is all about the Dialogue.”
<ul><li>“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites ...
Listen! Tweetdeck Google Alerts SocialMention.com RSS
Engage! Namechk Blog LinkedIn Twitter Facebook
 
Measure! Audience Engagement Loyalty Influence
“ Houston…We have a problem.”
Case Studies
Bliss!
Case Studies
“ Social Media is not just another F***ing Marketing Channel”
Social Media is ZEN!
Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations
Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!)
No Campaigns! Think Conversations!
The Four Pillars of Social Media
 
 
 
 
 
Twitter Talk <ul><li>@  = @Techczar </li></ul><ul><li>#  = #Techczar </li></ul><ul><li>DM  = DMTechczar </li></ul><ul><li>...
 
 
 
tinespired
 
 
 
 
#gov25 @Techczar
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tool...
<ul><li>Follow-us at: </li></ul><ul><li>twitter.com/SMLabCleveland </li></ul><ul><li>www.ClevelandSocialMediaLab.wordpress...
Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com...
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Pod camp cleveland four pillars (04-28-10)

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Four Pillars of Social Media

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Transcript of "Pod camp cleveland four pillars (04-28-10)"

  1. 1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) Pod Camp Cleveland 2010 @TechCzar
  2. 2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? @Techczar Seven Zen conditions of Social Media. The Four Pillars.
  3. 3. So what is Social Media? @Techczar
  4. 4. <ul><li>“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” </li></ul><ul><ul><li>- Avinash Kaushik </li></ul></ul><ul><ul><li> “ Analytics Evangelist” </li></ul></ul><ul><ul><li> Google </li></ul></ul>@Techczar
  5. 5. <ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>(www.wikipedia.org) </li></ul>@Techczar
  6. 6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  7. 7. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  8. 8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  9. 9. Should I give a hoot? @Techczar
  10. 10. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
  11. 11. <ul><li>Because Social Media is Changing the Media Landscape </li></ul><ul><li>“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” </li></ul><ul><li>- Rupert Murdock, Media Mogul </li></ul>@Techczar
  12. 12. “ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
  13. 13. “ So…What are the trends?” @Techczar
  14. 14. Years it took a medium to reach 50 million users… @Techczar
  15. 15. 38 Years @Techczar
  16. 16. 13 Years @Techczar
  17. 17. 4 Years @Techczar
  18. 18. 3 Years @Techczar
  19. 19. “ 100 Million users in less than 9 months.” @Techczar
  20. 20. I-phone Applications hit 1 billion downloads in 9 months
  21. 21. 80% of Twitter usage is on mobile devices
  22. 22. Every minute- 13 hours of video is uploaded to YouTube .
  23. 23. It would take a person more than 412 years to view every video on YouTube .
  24. 24. 1,200,000,000 The number of YouTube videos viewed per day.
  25. 25. 13,000,000 The number of articles available on Wikipedia.
  26. 26. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  27. 27. 1382% The monthly growth rate of twitter users from January to February 2009.
  28. 28. 27,300,000 The average # of “tweets” per day on Twitter.
  29. 29. <ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>
  30. 30. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  31. 31. China’s Q-Zone is Larger! (300 Million Users)
  32. 32. Can I get a witness… Or will somebody please tell me the rules…
  33. 33. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008
  34. 34. “ Social Media is all about the Dialogue.”
  35. 35. <ul><li>“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.” </li></ul><ul><li>-Cone, Business in Social Media Strategy, Sept. 2008 </li></ul>
  36. 36. Listen! Tweetdeck Google Alerts SocialMention.com RSS
  37. 37. Engage! Namechk Blog LinkedIn Twitter Facebook
  38. 39. Measure! Audience Engagement Loyalty Influence
  39. 40. “ Houston…We have a problem.”
  40. 41. Case Studies
  41. 42. Bliss!
  42. 43. Case Studies
  43. 44. “ Social Media is not just another F***ing Marketing Channel”
  44. 45. Social Media is ZEN!
  45. 46. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations
  46. 47. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!)
  47. 48. No Campaigns! Think Conversations!
  48. 49. The Four Pillars of Social Media
  49. 55. Twitter Talk <ul><li>@ = @Techczar </li></ul><ul><li># = #Techczar </li></ul><ul><li>DM = DMTechczar </li></ul><ul><li>RT = RT @ Techczar </li></ul>
  50. 59. tinespired
  51. 64. #gov25 @Techczar
  52. 80. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
  53. 81. <ul><li>Follow-us at: </li></ul><ul><li>twitter.com/SMLabCleveland </li></ul><ul><li>www.ClevelandSocialMediaLab.wordpress.com </li></ul><ul><li>http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts </li></ul><ul><li>http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro </li></ul>
  54. 82. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)
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