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Four Pillars of Social Media

Four Pillars of Social Media

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Pod camp cleveland four pillars (04-28-10) Presentation Transcript

  • 1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) Pod Camp Cleveland 2010 @TechCzar
  • 2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? @Techczar Seven Zen conditions of Social Media. The Four Pillars.
  • 3. So what is Social Media? @Techczar
  • 4.
    • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
      • - Avinash Kaushik
      • “ Analytics Evangelist”
      • Google
    @Techczar
  • 5.
    • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      • Wikipedia
    • (www.wikipedia.org)
    @Techczar
  • 6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  • 7. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  • 8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  • 9. Should I give a hoot? @Techczar
  • 10. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
  • 11.
    • Because Social Media is Changing the Media Landscape
    • “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
    • - Rupert Murdock, Media Mogul
    @Techczar
  • 12. “ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
  • 13. “ So…What are the trends?” @Techczar
  • 14. Years it took a medium to reach 50 million users… @Techczar
  • 15. 38 Years @Techczar
  • 16. 13 Years @Techczar
  • 17. 4 Years @Techczar
  • 18. 3 Years @Techczar
  • 19. “ 100 Million users in less than 9 months.” @Techczar
  • 20. I-phone Applications hit 1 billion downloads in 9 months
  • 21. 80% of Twitter usage is on mobile devices
  • 22. Every minute- 13 hours of video is uploaded to YouTube .
  • 23. It would take a person more than 412 years to view every video on YouTube .
  • 24. 1,200,000,000 The number of YouTube videos viewed per day.
  • 25. 13,000,000 The number of articles available on Wikipedia.
  • 26. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  • 27. 1382% The monthly growth rate of twitter users from January to February 2009.
  • 28. 27,300,000 The average # of “tweets” per day on Twitter.
  • 29.
    • 5,000,000,000
    • The number of minutes spend on Facebook each day
  • 30. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  • 31. China’s Q-Zone is Larger! (300 Million Users)
  • 32. Can I get a witness… Or will somebody please tell me the rules…
  • 33. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008
  • 34. “ Social Media is all about the Dialogue.”
  • 35.
    • “ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.”
    • -Cone, Business in Social Media Strategy, Sept. 2008
  • 36. Listen! Tweetdeck Google Alerts SocialMention.com RSS
  • 37. Engage! Namechk Blog LinkedIn Twitter Facebook
  • 38.  
  • 39. Measure! Audience Engagement Loyalty Influence
  • 40. “ Houston…We have a problem.”
  • 41. Case Studies
  • 42. Bliss!
  • 43. Case Studies
  • 44. “ Social Media is not just another F***ing Marketing Channel”
  • 45. Social Media is ZEN!
  • 46. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations
  • 47. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!)
  • 48. No Campaigns! Think Conversations!
  • 49. The Four Pillars of Social Media
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  • 54.  
  • 55. Twitter Talk
    • @ = @Techczar
    • # = #Techczar
    • DM = DMTechczar
    • RT = RT @ Techczar
  • 56.  
  • 57.  
  • 58.  
  • 59. tinespired
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64. #gov25 @Techczar
  • 65.  
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  • 79.  
  • 80. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
  • 81.
    • Follow-us at:
    • twitter.com/SMLabCleveland
    • www.ClevelandSocialMediaLab.wordpress.com
    • http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts
    • http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro
  • 82. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)