Email Marketing David Hughes
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The document discusses best practices for email marketing. Some key points covered include: segmenting your audience and personalizing messages; using triggered and lifecycle marketing; testing different subject lines, timing, design elements and more to optimize open and click-through rates; and focusing on relevance and engagement over just driving traffic. It also provides examples of how to personalize content based on things like location, past transactions or interests to surprise and delight recipients over time.
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Email Marketing David Hughes
- 1. Email Marketing David Hughes Co-Founder, The Email Academy [email_address]
- 3. John Caples, Tested Advertising Methods 1932 "In planning an advertising campaign, the first step should be to clear the decks of all opinions … … the next step should be to find a scientific method of testing."
- 5. What’s in a Name? 56% more Traffic. CONTROL From : PriceMinister Advice Click-Through rate: 100 TEST From : Sophie at PriceMinister Click-Through rate : 156
- 6. Remember me Don’t frighten me
- 7. Date of Last Transaction
- 8. Date of Last Log-in
- 10. “ How nice of them to think of me” Drayton Bird “ Just a note to say...”
- 11. Email driven by registration
- 13. Personalisation Dynamic and Conditional Content
- 14. Conditional Amsterdam Budapest
- 15. “ Dynamic” <Insert> Points over Points over “ Conditional” <If – Then – Else>
- 16. Surprise People Don’t sell to them all the time
- 19. Get close and stay close Speak to people differently
- 20. It’s about Lifecycle Marketing
- 21. Don’t Shout Monthly Newsletter
- 22. Sony Welcome programme I Choose I Need I Become Aware I Buy I Use I Enjoy I Want
- 25. Driving traffic? That’s the old way
- 26. The beating heart pushing content out... Staff Journalists Customers News Alerts Updates Competitions Discussion Connection Newsletter Alerts Updates
- 27. “ This is what we’re all talking about”
- 28. If they can do it...
- 29. The future of viral? www.silverpop.com
- 30. One Click Beyond
- 31. Lazy marketing...you know me!!
- 32. Pre-population of Landing Page
- 33. Lovely!
- 34. Good Luck! [email_address] www.theemailacademy.com
Editor's Notes
- Once step further after targeting customers better is to create the email which is suited to their needs or interests. This can be achieved by using the customer information gathered making the emails more dynamic, personalised and relevant increasing the customer experience with the ultimate goal of increasing response rates. Some clients who are implementing this affectively are: - Sony - Eurostar - Hotel Connect
- Once step further after targeting customers better is to create the email which is suited to their needs or interests. This can be achieved by using the customer information gathered making the emails more dynamic, personalised and relevant increasing the customer experience with the ultimate goal of increasing response rates. Some clients who are implementing this affectively are: - Sony - Eurostar - Hotel Connect