Taking Care of Business Tools and Tech for Running your Freelance Business           www.journoadvice.com            @anth...
What are you?  You might think you’re writer - but you’re not.You’re a business that sells          words
Freelancing is hard  Working                Running the Business  Running the Business   Working
Freelancing is hard   Working                Running the Business   Running the Business   WorkingWhich are you?
CEOFinance        Marketing   Operations      HR          IT           Legal       Sales
YouOperationsMarketing  Legal  Sales   HR    IT Finance  CEO
YouMarketingOperations Finance Legal  Sales   CEO   IT    HR
CEO   HROperations Finance  Legal    IT  SalesMarketing
CEO   HR        Spend time looking atOperations   the big picture. Finance     Don’t look at how  Legal      you’re doing ...
CEO   HR        Set goals and have aOperations   plan Finance     1 - Survive  Legal             2 - Live well    IT  Sale...
CEO   HROperations   Pay yourself a regular Finance             salary  Legal      Treat yourself as an    IT       employ...
CEO   HR        SuperannuationOperations             Payroll Finance             Holidays  Legal    IT       Training and ...
CEO   HR             Organising your timeOperations   Whatever system Finance     works - stick to it  Legal      Allocate...
CEO   HR             Separate personal andOperations   business accounts Finance             Suggest income  Legal        ...
CEO             Lots of tools out there   HROperations             Most are designed for Finance             bookeepers/  ...
CEO   HR        SolicitorOperations             Alliance Finance             Ask friends in the  Legal             busines...
CEO   HROperations   http:// Finance     journoadvice.com/tag/  Legal      contracts/    IT       Not legal advice  SalesM...
CEO   HROperations Finance  Legal    IT       Get what works for  Sales      youMarketing
CEO   HR        Cloud services - justOperations   about every app on Finance             your desktop has a  Legal        ...
CEO   HROperations Finance             Google - email, docs   Dropbox - storage  Legal    IT  SalesMarketing     Evernote ...
CEO   HR        Set aside time and beOperations   purposeful when Finance     looking for new clients  Legal      Don’t be...
CEO   HR             BlogsOperations   Forums Finance             Conferences  Legal             Socialise    IT  Sales   ...
www.journoadvice.com @anthony_caruana
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Taking Care of Business: Tools for being a Successful Freelancer

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  • What I’m talking about is what works for me\nI’ve come from a background that has largely been in the corporate world so that influences my approach\nBut I’ve also spent a lot of time talking with other freelancers that I see as successful\nAnd I’ve spent time with sole traders in a number of other industries asking them about how they've been successful\n
  • Where are you? How much time are you burning on stuff that doesn’t make money\n
  • Where are you? How much time are you burning on stuff that doesn’t make money\n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
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  • Survive - food, roof, clothes\nLive well - holiday, free time (I schedule half a weekday off when things are going well)\nBHAG - big, hairy audacious goal - funds a frivolous “something”\n
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  • Lay off debit cards as if there a fraud issue it’ll be your trading account that gets hammered and it can take many weeks or longer to recover funds. \nWith a credit card, it’s the bank’s money that’s at risk and not your’s.\n
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  • The cloud services I rely on\nGoogle - gmail, calendar, docs\nDropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets\nEvernote - note taking with images, recording, etc. \nSaasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access\n
  • The cloud services I rely on\nGoogle - gmail, calendar, docs\nDropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets\nEvernote - note taking with images, recording, etc. \nSaasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access\n
  • My experience has been that as editors have moved around that I’ve been able to keep their old publication as a client and get their new one.\n
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  • Taking Care of Business: Tools for being a Successful Freelancer

    1. 1. Taking Care of Business Tools and Tech for Running your Freelance Business www.journoadvice.com @anthony_caruana
    2. 2. What are you? You might think you’re writer - but you’re not.You’re a business that sells words
    3. 3. Freelancing is hard Working Running the Business Running the Business Working
    4. 4. Freelancing is hard Working Running the Business Running the Business WorkingWhich are you?
    5. 5. CEOFinance Marketing Operations HR IT Legal Sales
    6. 6. YouOperationsMarketing Legal Sales HR IT Finance CEO
    7. 7. YouMarketingOperations Finance Legal Sales CEO IT HR
    8. 8. CEO HROperations Finance Legal IT SalesMarketing
    9. 9. CEO HR Spend time looking atOperations the big picture. Finance Don’t look at how Legal you’re doing things - IT look at what you’re Sales doing.Marketing
    10. 10. CEO HR Set goals and have aOperations plan Finance 1 - Survive Legal 2 - Live well IT Sales 3 - BHAG (big hairy audacious goal)Marketing
    11. 11. CEO HROperations Pay yourself a regular Finance salary Legal Treat yourself as an IT employee SalesMarketing
    12. 12. CEO HR SuperannuationOperations Payroll Finance Holidays Legal IT Training and Sales developmentMarketing
    13. 13. CEO HR Organising your timeOperations Whatever system Finance works - stick to it Legal Allocate time to each IT major business Sales functionMarketing
    14. 14. CEO HR Separate personal andOperations business accounts Finance Suggest income Legal account, tax account IT and separate credit Sales cardMarketing
    15. 15. CEO Lots of tools out there HROperations Most are designed for Finance bookeepers/ Legal accountants IT Find what works for Sales you and get yourMarketing accountant to fit you
    16. 16. CEO HR SolicitorOperations Alliance Finance Ask friends in the Legal business IT Sales Read contractsMarketing
    17. 17. CEO HROperations http:// Finance journoadvice.com/tag/ Legal contracts/ IT Not legal advice SalesMarketing
    18. 18. CEO HROperations Finance Legal IT Get what works for Sales youMarketing
    19. 19. CEO HR Cloud services - justOperations about every app on Finance your desktop has a Legal cloud equivalent IT Cloud is a new way to Sales outsourceMarketing
    20. 20. CEO HROperations Finance Google - email, docs Dropbox - storage Legal IT SalesMarketing Evernote - notes Saasu - accounting
    21. 21. CEO HR Set aside time and beOperations purposeful when Finance looking for new clients Legal Don’t be random IT Relationships are Sales everythingMarketing
    22. 22. CEO HR BlogsOperations Forums Finance Conferences Legal Socialise IT Sales Never be scared toMarketing pitch
    23. 23. www.journoadvice.com @anthony_caruana
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