Can Twitter do Business?
by Anthony Caruana on Jul 21, 2009
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This is the slideshow that supported a presentation I did C-Learning and Franklin Collins on 21 July 2009
This is the slideshow that supported a presentation I did C-Learning and Franklin Collins on 21 July 2009
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Bushfires were also heavily tracked and reported through Twitter. Talk about my own experience in getting mobile phones and chargers.
Bushfires were also heavily tracked and reported through Twitter. Talk about my own experience in getting mobile phones and chargers.
Bushfires were also heavily tracked and reported through Twitter. Talk about my own experience in getting mobile phones and chargers.
Bushfires were also heavily tracked and reported through Twitter. Talk about my own experience in getting mobile phones and chargers.
Twitter is a place where random assortments of people meet.
Trying to define Twitter by its technical characteristics is like describing music through the wave frequencies of sounds. It’ll be technically correct but largely useless to most people.
At the moment, Twitter doesn't make any money! There's a big question mark about whether it will last. Some stats say that young people don;t use it. Not sure that matters.
This is, of course, a little bit of humour but it highlights that Twitter's role in all this is still immature
This is, of course, a little bit of humour but it highlights that Twitter's role in all this is still immature
Short - 140 character maximum
Instant - once you enter it’s out there (no recall, although you can delete a tweet)
Everyone sees it - although it’s likely that followers will be the main ones that take notice
Replies, retweets and direct messages
Click-throughs to your website, retweets, uptake of special offers (think of how you measure responses to mail-outs, phone campaigns, etc)
Best way to learn about how twitter works and what it can do is to look at the real world
Let’s look at the message sent by chrisbowditch: Short, Fast and Global- was out there for the world to see in seconds
Immediate feedback - Comm Bank are actively monitoring Twitter
Measurable - cust service response
Not all comms are completely public. You can use Twitter as a sort of cross between email and SMS
Let’s look at the message sent by chrisbowditch: Short, Fast and Global- was out there for the world to see in seconds
Immediate feedback - Comm Bank are actively monitoring Twitter
Measurable - cust service response
Not all comms are completely public. You can use Twitter as a sort of cross between email and SMS
Let’s look at the message sent by chrisbowditch: Short, Fast and Global- was out there for the world to see in seconds
Immediate feedback - Comm Bank are actively monitoring Twitter
Measurable - cust service response
Not all comms are completely public. You can use Twitter as a sort of cross between email and SMS
Let’s look at the message sent by chrisbowditch: Short, Fast and Global- was out there for the world to see in seconds
Immediate feedback - Comm Bank are actively monitoring Twitter
Measurable - cust service response
Not all comms are completely public. You can use Twitter as a sort of cross between email and SMS
Let’s look at the message sent by chrisbowditch: Short, Fast and Global- was out there for the world to see in seconds
Immediate feedback - Comm Bank are actively monitoring Twitter
Measurable - cust service response
Not all comms are completely public. You can use Twitter as a sort of cross between email and SMS
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
Promotions
Discount codes
Customer feedback
Brings customers in the front door (first $2million) and generates further internal referrals (the next $1 million)
The key thing is that the campaign is measurable - but you need you tech guys involved so that you can get the reporting right
United Airlines is doing similar things as well
This was an ugly situation
Lots of negative press for Telstra
But it lead to Telstra creating a policy for staff on Twitter
This was an ugly situation
Lots of negative press for Telstra
But it lead to Telstra creating a policy for staff on Twitter
This was an ugly situation
Lots of negative press for Telstra
But it lead to Telstra creating a policy for staff on Twitter
This was an ugly situation
Lots of negative press for Telstra
But it lead to Telstra creating a policy for staff on Twitter
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Twitter feeds on the screen are dangerous and ought to be avoided in my view
Having someone in the audience following the Tweet-stream is useful. You can use a plant in the audience and discretely use SMS to let the presenter know what the audience is focussing on (saw this used to great effect recently but relies on having an experienced presenter who can think on their feet.
Hashtags are a protocol that lets tweets about a specific topic be pulled together eg #sytycd
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Asher posted a few comments about the story as a private citizen
Comments were seen and screen captured and then used in blogs
Was exacerbated when some fake Asher accounts appeared adding more inflammatory remarks
Not only tells people you’re on Twitter but lets them know your actual feed. There are many instances of people using false names to pretend they’re someone else
In the example I used earlier about journalist Asher Moses, the situation was exacerbated when fakers pretended to be Asher and made more inflammatory remarks.
Register obvious contractions and other forms of your company name. There's no enforcement of the same rules for Twitter names as there are for corporate domain names. It;s a free for all.
Not only tells people you’re on Twitter but lets them know your actual feed. There are many instances of people using false names to pretend they’re someone else
In the example I used earlier about journalist Asher Moses, the situation was exacerbated when fakers pretended to be Asher and made more inflammatory remarks.
Register obvious contractions and other forms of your company name. There's no enforcement of the same rules for Twitter names as there are for corporate domain names. It;s a free for all.
Not only tells people you’re on Twitter but lets them know your actual feed. There are many instances of people using false names to pretend they’re someone else
In the example I used earlier about journalist Asher Moses, the situation was exacerbated when fakers pretended to be Asher and made more inflammatory remarks.
Register obvious contractions and other forms of your company name. There's no enforcement of the same rules for Twitter names as there are for corporate domain names. It;s a free for all.
Not only tells people you’re on Twitter but lets them know your actual feed. There are many instances of people using false names to pretend they’re someone else
In the example I used earlier about journalist Asher Moses, the situation was exacerbated when fakers pretended to be Asher and made more inflammatory remarks.
Register obvious contractions and other forms of your company name. There's no enforcement of the same rules for Twitter names as there are for corporate domain names. It;s a free for all.
Shortest possible so that re-tweets are easy
Shortest possible so that re-tweets are easy
Shortest possible so that re-tweets are easy
Don't have a corporate feed but all staff members are encouraged to use it as a tool to communicate bith within and outside the bsuiness