What is an Entrepreneur? “An entrepreneur is some one who is a risk taker and is ready to face challenges.” What is Women Entrepreneur?“ It may be define as a woman or group of women who initiate, organize and run businessenterprise.” Government of India has defined women entrepreneurs as an enterpriseowned and controlled by a women having a minimum financial interest of 51 % of thecapital and giving at least 51% of the employment generated in the enterprise to women.
Defining Women Entrepreneur :“An enterprise owned and controlled by a women having a minimum financialinterest of 51% of the employment generated by the enterprise to women” -Government of India “A women entrepreneur can be defined as a confident,innovative & creative women capable of achieving self economic independenceindividually or in collaboration, generates employment opportunities for othersthrough initiating, establishing and running the enterprise by keeping place withher personal, family & social life.”
ROLE OF A WOMEN AS A ENTREPRENEUR IMAGINATIVE ATTRIBUTE TO WORK HARD PERSISTENCE ABILITY AND DESIRE TO TAKE RISK PROFIT EARNING CAPACITY WOMEN ENTREPRENEURS OF INDIA :
D r ect & I ndi r ect Fi nanci al Suppor t : i
Yoj na Schem and Pr ogr am es N u R gar Yoj na Jaw es m ehr oj ahar R gar ojYoj na TRYSEM (Tr ai ni ng and R al Yout h of Sel f -Em oym ) D A R ur pl ent WC A(Devel opment of W en and C l dr ens i n R al A eas) om hi ur r Som exam es : e pl M la Gih U ahi r dyog 7 l adi es st ar t ed i n 1959: Li zzat Pappad Lakm e Si m Tat a Shi ppi ng cor por at i on M s. Sum i M ar j i Expor t s M on r at or s. N na M ot r a H bal H i t age M Shahnaz H i ehr er er s. ussai n B aj i f i l m al s Ekt a Kapo Som exam es : e pl
Rural and women entrepreneurship development ObjectiveThe aim of UNIDO’s Rural and Women Entrepreneurship (RWE)Programme is to contributeto poverty reduction throughentrepreneurship development—with a focus on rural developmentand gender equality.The essential elements in this Programme areto create a business environment that encourages the initiatives ofrural and women entrepreneurs and to enhance the human andinstitutional capacities required to foster entrepreneurial dynamismand enhance productivity.ApproachBusiness opportunities are notcreated by external intervention—they arise from markets andentrepreneurial capabilities. The issue is to enable rural and omenentrepreneurs to take advantage of market opportunities.
• Strengthening the public administration to make theregulatory and administrative environment more conducivefor rural andwomen entrepreneurs.• Human resource development for increased competitiveentrepreneurship, technology absorbing capacities andwomen’s control over asset management.• Development of the policy advocacy and the collective self-help capacities of rural and women entrepreneur
The RWE Programme aims at:• Improved business performance MSEs owned by rural andwomen entrepreneurs;• Increased transformation ofMSEs from the informal to the formal sector;• Increased number of start-ups. Leading to: Increased incomeand employment opportunities in rural areas and particularlyfor women. Main services and methodologies.
• Collective marketing; • Bulk purchasing; • Common facilities, e.g. to share machinery and equipment, warehouse or a vehicle or office facilities; • Group-owned enterprises; • Group lending; • Training programmers.BARRIERS FACED BY WOMEN ENTREPRENEURS :BARRIERS FACED BY WOMEN ENTREPRENEURS Lack ofConfidence Lack of Working Capital Socio – Cultural Barriers
D . K r an M r i azumdar Shaw1.D . K r an M r i azum -Shaw Chai r m & M dar , an anagi ng D r ect or of B ocon Lt d., w becam i i ho eI ndi a’s r i chest w an i n 2004, w educat ed at t he Bi shop C t on G r l s School and om as ot iM ount C m C l ege i n Bangal or e. She f oundedBi ocon I ndi a w t h a capi t al of ar el ol iR s.10,000 i n her gar age i n 1978 – t he i ni t i al oper at i on w t o ext r act an enzym as ef r om papaya. H appl i cat i on f or l oans w e t ur ned dow by banks t hen – on t hr ee er er ncount s – bi ot echnol ogy w t hen a new w d, t he com as or pany l acked asset s, w en oment r epr eneur s w e st i l l a r ar i t y. Today, her com er pany i s t he bi g getbi ophar m aceut i cal f i r m i n t he count r y.
Ekta Kapoor2.Ekt a Kapoor , cr eat i ve head of B aj i Tel ef i l m , i s t he daught er of al sJeet endr a and si st er of Tushar Kapoor . She has been synonym ous w t h t he r age iof soap oper as i n I ndi an TV, af t er her most f amous vent ur e ‘Kyunki Sass BhiKabhi Bahu Thi ’ w ch w ai r ed i n 2000 on St ar pl us. hi as Neelam Dhawan3. N am D an, M eel haw anagi ng D r ect or , M cr osof t I ndi a, l eads M cr osof t I ndi a. i i iShe i s a gr aduat e f r om St . St ephens C l ege i n 1980,and al so passed out f r om D hi s ol el Facul t y O M f anagem ent st udi es i n 1982. Then she w keen on j oi ni ng FM G m or s as C aj l i ke H ndust an Lever and Asi an Pai nt s, bot h com i pani es r ej ect ed D an, as t hey di d haw not w sh t o appoi nt w en f or m ket i ng and sal es. i om ar
Pr i ya Paul6.Pr i ya Paul , she has a bachel or ’s degr ee speci al i si ng i n Econom cs f r om iW l esl ey C l ege, U el ol SA. She ent er ed her f am l y busi ness and i s cur r ent l y t he iC r per son of Par k H el s. hai ot Pr eet ha Reddy 7.Pr eet ha Reddy, Managi ng D r ect or of A l o H i pol ospi t al s, Chennai , one of t he l ar gest heal t hcar e congl om at es of I ndi a, i s one of t he er pi oneer busi nessw an of I ndi a i n t he segm om ent of H t h C e I ndust r y. eal ar
Suggest i ons :Suggest i ons Pr ocedur e of get t i ng f i nance shoul d besi m e Ef f ect i ve pr opagat i on of pr ogr am es and yoj na pl mLi nkages bet w een pr oduct , ser vi ces and m ket cent er s. arEncour agem ent t o t echni cal and pr of essi onal educat i on. C N LU O : O C SI N
FOR an emerging technology superpower, India, Microsoft’s topmost priority is “to become relevant” to country’s one billion population. “Microsoft is committed tohelping India and Indians realize their full potential", said Microsoft India managingdirector Neelam Dhawan. Enterprises, SMB, Consumer have been identified as three major focus areas of Microsoft India, she said in an interview with Amitabha Sen. “ Microsoft’s consumer strategy is aimed at enabling Indian consumers to embrace a Digital Lifestyle enabled by a rich constellation of Microsoft products, services & partnerships”, Dhawan said adding that Microsoft will invest in the infrastructure required for the showcase of its products and also provide its retail partners with marketing support.
AS: Backed up by your long and rich 22-year experience insales and marketing of IT products, at Microsoft what would be your macro India agenda priority wise?
EnterprisesSMB – Small and Medium Businesses is among the fastest growing segments in Indiacurrently. It is very important to provide SMB companies with the tools required to fueland sustain this growth. Microsoft India has made available products and technologiesthat have been customized for this segment and have been developed to provide themwith the best-of-the-breed solutions. We now have powerful and cost effective solutionsin the areas of CRM and ERP in addition to our traditional desktop and server offeringsaimed specifically at small and mid sized businesses in IndiaConsumer This is an emerging segment for Microsoft in India and we are focused on helping –people realize their full potential through technology, so they can have more fun, get more done and stayconnected. Building software that enables devices to connect smartly and enable a “better-together”experience is a part of the value we want to provide people. Overall, we are working with our partners tohelp people in three areas: helping them get more things done, enabling them to stay in touch with thepeople that matter in their lives, and simply have more fun.
the low cost structure, an impression that has been developed over the years (may be due to the emergence of India as preferred outsourcing destination)? ND: India’s biggest USP is the quality of its talent. While, cost is an important factor and is definitely one of the reasons for India’s emergence as the preferred outsourcing destination, it is the talentwithin the country that is the primary reason for India’s stronghold in the global IT market. AS: Being in the thick of business, you are well aware of the very poor PC penetration in India. Not only for hardware, much of theexpansion in software business, more so for giants like Microsoft, thePC penetration rate has to be raised as the two are intertwined, What is Microsoft India’s strategy to enhance this penetration? Against this backdrop, how would like to see the introduction XP Starter Edition in this country as one of boosters? ND: Empowering end users of all levels – from beginners who have never used a computer to experienced developers – is core to Microsoft’s mission of making technology relevant to people across the country. We believe that making technology accessible and affordable to all is the key to increasing PC penetration in the country. Through the Windows XP Starter Edition and our otherinnovative products and programs, we aim to provide access to leading,
In just two years, Neelam Dhawan has managed to become Microsofts face in India as far as her customers are concerned. And that’s not just because she’s the software giant’s Managing Director for India, but also because she’s a veteran of the IT industry, especially hardware.While Microsoft India Chairman Ravi Venkatesan thinks long term, it is Dhawan, as thewoman directly in charge of the sales and marketing subsidiary, who drives financialtargets.Well regarded within both Microsoft and the industry, Dhawan, who started off as atrainee at HCL, is known for being accessible and cutting through lines to directly reachexecutives in the company.Needless to say, hers isn’t an easy job. “Maintaining work-life balance isn’t easy,especially if you are as ambitious as I am,” she says with a laugh. Although a self-confessed hardware person, Dhawan feels excited about what Microsoft is trying to do inIndia, and which is not just to sell software, but bridge the digital divide.“There are a set of evolved users in India, both companies and at homes, but the challengeis to get to the middle of the pyramid and I relish it,” says Dhawan. Just the sort of
It was February 24, 2005. Software giant Microsoft appointed a tough lady to lead.while appointing Ms Dhawan as its managing director, Microsoft top boss in India RaviVenkatesan said, "Neelam Dhawan is highly respected in the industry and has anexcellent track record of managing customer and partner relationships. She brings anexceptional understanding of the changing needs of customers and partners and awealth of experience in delivering solutions." With 22 years of experience in the ITindustry, Dhawans appointment was not exactly unexpected. She replaced anotherveteran, Rajiv Kaul, who moved to a key role in the companys headquarters at in the .Graduating in economics from St Stephens College, Delhi, she got her degree inmanagement from the Faculty of Management Studies, Delhi University. Dhawan kickedoff her career with HCL and in 1996, she joined IBM, where she was vice-president,personal systems group and was also on the companys board of directors. In 1999, shejoined Hewlett Packard from IBM India. At HP, she was vice-president of the customersolutions group where she focused on enterprises, the public sector and small and
She is among the very few women in a topMicrosoft position and she knows what herjob entails. Immediately after taking up herpost, she drew up a detailed agenda formeeting everyone within the company, afterwhich she planned on meeting customersand others. "I am excited with theopportunity to lead Microsoft India at a veryinteresting time and look forward tocombining my experience with the uniquedepth of technology and resources ofMicrosoft to drive customer success." Thiswas how Dhawan described her future role