Web 2.0 & Information Security June 2009
Mobile Broadband 2.0
We Put the Real Meaning of ‘Social’ back on Social Networking
Michael Cheng
Director & Principal
Ping Solution Pte Ltd

Wireless Broadband
Anytime
Anywhere
4

Source: The Economist, Oct 2008
3

“The secret of the BlackBerry's success
is security, but social
networking is its future.”
CBS Interactive
RIM’s co-CEO Jim Balsillie

Play
Work
Security
6

Internet on
Token
Rich Graphics
Real Audio
Access to Media
7

56%
Time Singaporean Spend on web 2.0
Source: ComScore, Feb 2009
8

This is your Location
11

This is your Identity
12

This is your Contact
13

Discovery
Real Time Broadcast
Real Time Interaction
Real Time Searches/
analytic/trending
Authenticity/
Verified account
Twitter’s Founders, Evan William & Biz Stone. All Things Digital Conference

Location, Identity,
Contact are
Opportunity.
Social.
Life.
15

Where am I now?
16

Location Based Ad
Time-based Ad

Online Gaming
New Content
18

Peer-to-Peer Dating
Automatic Discovery
19

Identity
One Social
Single Sign On

Secure Transaction
No CC Needed
One-click seamless
Purchase

Privacy
Multi Levels

Stickiness
Advertising
Subscription Service
e-Commerce

Information security & risk
management Specialist
Security 2.0
Securing the Future

Thank You!
Michael Cheng
pocheng@pingsolution.com.sg
www.pingsolution.com.sg
www.facebook.com/pocheng
@pocheng