Skrivstuga.se - Writing for the web (workshop)

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This lecture is a part of a workshop where researchers learn the basics of blogging. Skrivstuga.se is a sandbox site where the course participants write and interact in a closed environment (that also contains all the course material).

Do you work at a university? Do you want to tell the world what you are passionate about?

Of course you do.

Read more on http://skrivstuga.se on how you and your colleagues also can learn this.

Testimonials from participants:
"Lots of good information and fun to try. I had not thought of using social media like that in my research."

"Informing and inspiring. Very good with the hands-on exercise."

"The topic was very well presented and explained and I learned a lot about blogging, which I knew very little about prior to the lecture. The assignment was also very well organized, with an excellent website"

"Very interesting, useful and inspirational. I really liked the seminar and workshop"

"Even better and even more inspiring. And important, this should probably be more emphasized generally at the department. It is important for it to be seen, especially since our research is generally quite applied and graspable for the public."

"I thought this was really fun. It was interactive and it’s cool to see the blog posts rolling in and to read what others are writing and thinking about. This one I would do again to practice blog writing anytime!"

"Very interesting and fun."

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Skrivstuga.se - Writing for the web (workshop)

  1. 1. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC) Workshop Writing for the web Per Olof Arnäs! @Dr_PO! about.me/perolofarnas
  2. 2. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC) 1. ! To show you that writing popular science can be fun, easy and rewarding! 2. ! To give you an inkling on what is means to blog! 3. ! To produce a number of interesting posts that can be reused (with your permission, of course) Goals
  3. 3. Skrivstuga People are interested in science!! You just have to tell it the right way…
  4. 4. Skrivstuga People are interested in science!! You just have to tell it the right way… Visual Social ”Shareable”
  5. 5. Skrivstuga My own platform
  6. 6. Skrivstuga Skrivstuga.se
  7. 7. Skrivstuga Sandbox Wordpress Closed
  8. 8. Skrivstuga Wordpress
  9. 9. Skrivstuga Blog post types http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht The How-To post The Curated Post  The Feature Story The 'Why' Post  The Listicle The Thought Leadership Post The 'What' Post The Interview Post The FAQ Post The Fun Post The SlideShare/ YouTube Post The Infographic Post  The Newsjack Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  10. 10. Skrivstuga Choose topic What you like Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) What you’re good at Perceived demand? What you can tell a story about It does not need to be cutting edge!
  11. 11. Skrivstuga Stylistic tricks Write in your own (speaking) voice KISS - Keep It Simple, Stupid! Start with the most important Could ! (Would?) ! I read ! (and understand) it on my phone? Try to keep it informal Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  12. 12. Skrivstuga The web is visually oriented Images can be used to force readers to engage in, and remember, content
  13. 13. Skrivstuga By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization.
  14. 14. Skrivstuga By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization.
  15. 15. Skrivstuga By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization. finally
  16. 16. Skrivstuga Impossible? by Hartwig HKD on Flickr (CC-BY) Emotions!
 Exploit them.
  17. 17. Skrivstuga Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
  18. 18. Skrivstuga Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
  19. 19. Skrivstuga Compfight.com
  20. 20. Skrivstuga Compfight.com
  21. 21. Skrivstuga ! <img class="alignnone" alt="" src="http://farm4.staticflickr.com/ 3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" />! Photo Credit: <a href="http://www.flickr.com/photos/ 83346641@N00/3572350703/">JD Hancock</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/ licenses/by/2.0/">cc</a>!
  22. 22. Skrivstuga Tags and categories Tags are used more freely Makes content searchable Categories are stricter/fewer Use tags as you would use keywords for a paper Use categories to sort your posts into groups Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  23. 23. Skrivstuga Time to start writing! Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  24. 24. Skrivstuga
  25. 25. Skrivstuga Market your post online #ShortPersonal Personal Professional
  26. 26. Skrivstuga This is where readers engage with your content!
  27. 27. Skrivstuga Don’t forget images! Personal #Short Personal Professional
  28. 28. Skrivstuga Don’t forget #-tags! Personal #Short Personal Professional
  29. 29. Skrivstuga Some publication platforms ! (a separate course…)
  30. 30. Skrivstuga Continue writing ! …and commenting Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  31. 31. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC) Workshop Writing for the web Per Olof Arnäs! @Dr_PO! about.me/perolofarnas

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