Logistics, geocoding and new (possible) services

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The digitization of freight enables new services and new business models. The use of geocoded data together with smart realtime applications can yield large future benefits for the freight industry. Big data analysis and realtime applications are just the beginning.

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Logistics, geocoding and new (possible) services

  1. 1. Logistics, geocoding and new services Per Olof Arnäs Chalmers @Dr_PO per-olof.arnas@chalmers.se about.me/perolofarnas possible
  2. 2. + = The Internet first became available for Swedish consumers around 1993 A (bad and expensive) mix between Teletext and the Yellow Pages Not very pretty Few people with computers
  3. 3. 15 years later, in 2008, Google Flu Trends was launched Based on what people google and where their computer is located Ten days ahead of the official flu tracker www.google.org
  4. 4. How  will  we  use  the  technology  in  10  years? We have no idea. almost The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
  5. 5. How  will  we  use  the  technology  in  10  years? We have no idea. ...and neither does she, but she will be dissatisfied with stuff that we think are pure science fiction and almost magic. almost The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
  6. 6. We are in the middle of a gigantic exponential development curve beginning
  7. 7. A new global eco system where new types of, knowledge based, industries compete with traditional ones
  8. 8. http://bryce.vc/post/18404303850/the-problem-with-innovation Startups don’t compete with airlines... by purchasing a bunch of planes hiring a bunch of pilots and locking up a bunch of terminals at airports. Miniature Airport by disparkys on Flickr
  9. 9. Startups compete with airlines by inventing videoconferencing. http://bryce.vc/post/18404303850/the-problem-with-innovation Startups don’t compete with airlines... Miniature Airport by disparkys on Flickr (CC-BY,SA) by purchasing a bunch of planes hiring a bunch of pilots and locking up a bunch of terminals at airports.
  10. 10. http://www.gartner.com/newsroom/id/2575515 Source: Gartner August 2013 Augmenting humans with technology Machines replacing humans Humans and machines working alongside each other Machines better understanding humans and the environment Humans better understanding machines Machines and humans becoming smarter Gartners Hype Cycle for Emerging Technologies
  11. 11. http://www.gartner.com/newsroom/id/2575515 Source: Gartner August 2013 Gartners Hype Cycle for Emerging Technologies
  12. 12. http://www.gartner.com/newsroom/id/2575515 ? Source: Gartner August 2013 Gartners Hype Cycle for Emerging Technologies
  13. 13. Opportunities Digitization Increasinggoods volumes New technology Political interest Quad Aces by fitzsean on Flickr
  14. 14. InSearchOfLostTimebybogenfreundonFlickr The biggest problem in transportation is time. There is not enough of it. Ever.
  15. 15. Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr We produce vast amounts of data
  16. 16. Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr All the time.
  17. 17. F430  dashboard  by  Carlos  de  Paz  on  Flickr We use dashboards to manipulate the system
  18. 18. Addicted to dead trees
  19. 19. Physical flow Original? Copy? Ownership Consignor Consignee
  20. 20. Digitization fronts Goods Vehicle Business process Infra- structure
  21. 21. Goods Vehicle Business process Infra- structure Barcodes RFID Sensors ERP systems TMS systems E-invoices Cloudbased services Order handling Driver support Vehicle economics RDS-TMC Road taxes Active traffic support Digitization fronts
  22. 22. 26 DIGITAL INFRASTRUCTURE Large flows of data Divergent data flows Form Source Contents Quality Technological platforms Semantical platforms Integration platforms Continuity network by twicepix on flickr
  23. 23. Strategic Tactical Operational Prognosis Time horizons We are approaching this boundary …and we are starting to move past it! Realtime!
  24. 24. Goods Vehicles Business processes Infrastructure Stra- tegic Tac- tical Opera- tional Prog- nosisWhat happens when access to real-time data increases? not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)Per Olof Arnäs
  25. 25. Realtime applications Expanding delivery front Stand by shipments Dynamic shortcuts Platoon parking Foliatedtransportationnetwork Intelligent V2I communication Some Super Cat by Photo Extremist on Flickr Data sharing
  26. 26. The end of game by Bogdan Suditu on Flickr Planning applications Some Stand by shipments Foliated Transportation Networks Datasharing Route optimisation
  27. 27. Big Data Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)
  28. 28. Big Data Variety Volume Verasity Velocity IBM, 2012. Analytics: “The real-world use of big data - How innovative enterprises extract value from uncertain data” Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)
  29. 29. [Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves. MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/
  30. 30. MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/ [...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes
  31. 31. http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
  32. 32. http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
  33. 33. Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!
  34. 34. Crowdsourced traffic- and map data Many-to-many communication Example of data sharing thatworks Free for consumers
  35. 35. Capacity radar Matchmaking ETA-projections Bottleneck status Data layers that could be applied in freight Per Olof Arnäs, per-olof.arnas@chalmers.se
  36. 36. CC-BY Per Olof Arnäs
  37. 37. Questions Is the transport industry ready to start being ”social”? Is the digital map industry ready to meet these new, much tougher, demands?
  38. 38. THE 5 SYMPTOMS OF LAZINESS: 1.
  39. 39. Not all ideas age with grace
  40. 40. Someone must do the work
  41. 41. Not everyone will want to adopt new things
  42. 42. Change habits
  43. 43. How  will  we  use  the  technology  in  10  years? We have no idea. Per Olof Arnäs per-olof.arnas@chalmers.se about.me/perolofarnas @Dr_PO Slides published on slideshare.net/poar some The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
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