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Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis$k	
  och	
  transport
1989




                                  Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis$k	
  och	
  transport
1989
  Karta	
  på	
  väggen	
  med	
  knappnålar


  Leveranssedlar	
  (med	
  3	
  karbonkopior)




                                                                                   Radio

                                                                                           Räknemaskin	
  

                                                        Priser,	
  telefonnummer	
  etc.


                                                                                           Kartotek	
  med	
  kunder,
                       Pennor	
  i	
  olika	
  färger                                      lagerstorlekar	
  etc.
1989                                                                   Produkter:
                                                                       Bensin	
  95
                 Ca	
  100	
  kunder	
  i	
  hela	
  Västsverige       Bensin	
  96
                                                                       Bensin	
  98
                                                                       Diesel
                                                                       Diesel,	
  färgad
  6	
  tankbilsekipage
  7	
  fack	
  i	
  varje	
  ekipage




                PrissäLning	
  
                OrdermoLagning
                Transportplanering




                                                                   En	
  helSdstjänst!
Det	
  digitala	
  
       transportsystemet
Hur	
  vi	
  uppgraderar	
  en	
  fysisk	
  och	
  analog	
  bransch
                        Per	
  Olof	
  Arnäs,	
  PhD
                       LogisSk	
  och	
  transport
                                Chalmers
                      Bilder	
  finns	
  på	
  slideshare.net/poar
                   Foton	
  CC-­‐licensierade,	
  källa	
  i	
  comments.
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Northern LEAD
Logistics Research Centre



Founded	
  and	
  funded	
  by:
Chalmers	
  University	
  of	
  Technology	
  
University	
  of	
  Gothenburg	
  
Logis$cs	
  and	
  Transport	
  Society	
  LTS	
  
Transport-­‐
              branschen
                                                  3	
  saker:


CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
…fysisk

CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
…publik



CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
…analog



CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Transporter	
  har	
  utvecklats


                                                  mer	
  eller	
  mindre	
  linjärt



           de	
  senaste	
  5500	
  åren...

CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
                                         14
...Sll	
  skillnad	
  från	
  
         informaSonsteknologin
CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
Transportbranschen	
  har	
  
    historiskt	
  varit	
  väldigt	
  reakHv




CC-­‐BY	
  Per	
  Olof	
  Arnäs
You	
  can't	
  just	
  ask	
  customers	
  what	
  they	
  
want	
  and	
  then	
  try	
  to	
  give	
  that	
  to	
  
them.	
  




            By	
  the	
  Sme	
  you	
  get	
  it	
  built,	
  
            they'll	
  want	
  something	
  new.
been
                       replaced
The                               by
            has
      map                              the
                                        compass




                                             Seth	
  Godin
ProakSvitet
                                  Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis$k	
  och	
  transport
CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
Vår	
  analoga	
  
                                                   verklighet	
  
                                                     måste	
  
                                                  digitaliseras
CC-­‐BY	
  Per	
  Olof	
  Arnäs,	
  Quintab	
  
Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on   Image:	
  Connected.	
  362/365	
  by	
  AndYaDontStop	
  on	
  Flickr.com
                                         Avdelningen	
  för	
  logis$k	
  och	
  transport
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Op
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Inspired by Lidne, Östmar http://disruptiveleap.com                                                    P    lat                                                           CC-BY Per Olof Arnäs, Chalmers
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Inspired by Lidne, Östmar http://disruptiveleap.com
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                                                                                                                                                                                                                                         Infra-­‐
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                                                                                                                                                                                  sy

Business	
  
                                                                                         in d                                                                                                               ua
                                                       pr teg                               g                                                                                                             id g n
                                                         og ra                                                                                        b-                                                v
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Inspired by Lidne, Östmar http://disruptiveleap.com
                                                                                               dli
                                                                                                       ng                                                          P    lat                                                               CC-BY Per Olof Arnäs, Chalmers
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)

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Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)

  • 1.
  • 2. Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 3. 1989 Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 4. 1989 Karta  på  väggen  med  knappnålar Leveranssedlar  (med  3  karbonkopior) Radio Räknemaskin   Priser,  telefonnummer  etc. Kartotek  med  kunder, Pennor  i  olika  färger lagerstorlekar  etc.
  • 5. 1989 Produkter: Bensin  95 Ca  100  kunder  i  hela  Västsverige Bensin  96 Bensin  98 Diesel Diesel,  färgad 6  tankbilsekipage 7  fack  i  varje  ekipage PrissäLning   OrdermoLagning Transportplanering En  helSdstjänst!
  • 6. Det  digitala   transportsystemet Hur  vi  uppgraderar  en  fysisk  och  analog  bransch Per  Olof  Arnäs,  PhD LogisSk  och  transport Chalmers Bilder  finns  på  slideshare.net/poar Foton  CC-­‐licensierade,  källa  i  comments.
  • 8. Northern LEAD Logistics Research Centre Founded  and  funded  by: Chalmers  University  of  Technology   University  of  Gothenburg   Logis$cs  and  Transport  Society  LTS  
  • 9. Transport-­‐ branschen 3  saker: CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 10. …fysisk CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 11. …publik CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 12. …analog CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 14. Transporter  har  utvecklats mer  eller  mindre  linjärt de  senaste  5500  åren... CC-­‐BY  Per  Olof  Arnäs,  Quintab   14
  • 15. ...Sll  skillnad  från   informaSonsteknologin CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 16. Transportbranschen  har   historiskt  varit  väldigt  reakHv CC-­‐BY  Per  Olof  Arnäs
  • 17. You  can't  just  ask  customers  what  they   want  and  then  try  to  give  that  to   them.   By  the  Sme  you  get  it  built,   they'll  want  something  new.
  • 18. been replaced The by has map the compass Seth  Godin
  • 19. ProakSvitet Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 20. CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 21. Vår  analoga   verklighet   måste   digitaliseras CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 22. Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on Image:  Connected.  362/365  by  AndYaDontStop  on  Flickr.com Avdelningen  för  logis$k  och  transport CC-­‐BY  Per  Olof  Arnäs
  • 23. Op en int erf D ace sy ata Goods A st co em ll s ( ect op ion en Vehicle ord dvanc ) er h e a nd d W ling eb Pl ba at se f sy orm d Sim UI pl st em ba han e ord dli e s sed ng r Pla too Da syste tary) nin ta ( pr g Ha iente col ms opr Manual M sn or rdw d lec on u m co ie it p tio or t are f u on n - el i d Ph a p e se P ba on rs e er p Pa Version 0 A s gn E-m na oo si lo ls t gu d ail oa e R sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy ce ata so ple d s up s Mu Mash ur lti g lin s ol em Infra-­‐ T st sy l Business   ua b- v id g n We with di tin io ic es ta In ou at structure serv ffic da r rm fo processes t ra in ing o on Inspired by Lidne, Östmar http://disruptiveleap.com P lat CC-BY Per Olof Arnäs, Chalmers
  • 24. Op en int erf D ace sy ata Goods A st co em ll s ( ect op ion en Vehicle ord dvanc ) er h e a nd d W ling eb Pl ba at se f sy orm d Sim UI pl st em ba han e ord s sed Computers dli e ng r Pla too Da syste tary) nin ta ( pr g Ha iente col ms opr Manual M sn d or rdw d se lec on um co ie ba Performa it p Based acc tio or t are er f u on p n Pa - el i d Ph a p e se P ba on rs nce ess e er p Pa Version 0 0.5 A s gn E-m na oo Com h vehic ata Based ance s si The s acces lo ls t wit gu d be d ail oa mun e rm R ocial Pro Perfo sys TM ms icat s S Ex te D S- le web ion ce R l F ax sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy Op Ro ce ata E- pl so ple d s an ute up in e nc ni s vo Mu Mash ng on ic ur e lti nec tiv W g ity e lin s bo b b ol em Infra-­‐ ok ase T st In l sy Business   in d ua pr teg g id g n og ra b- v no te We with di tin io si d Route ic es ta In ou at structure s optimisa tion serv ffic da r rm fo processes t ra Ex in ce pt ion sh ing an o on Inspired by Lidne, Östmar http://disruptiveleap.com dli ng P lat CC-BY Per Olof Arnäs, Chalmers
  • 25. Op en int erf D ace - sy ata Goods bi Vehicle as nal st co em ll ds io k s ( ect oo ect rlin op ion G ir e A en d yp h ord dvanc ) er h e s So`ware a nd d W de ling eb co ar Pl ba B at se f sy orm d Sim UI pl st em ba ht han e ord s sed g Computers ei dli e ng r fr ts ted Pla en ra too m e cu gen Da syste tary) nin do ly ta ( pr l g ca Ha iente col ms ni opr Manual ro M sn d or rdw d se lec on um t co ie ec ba Performa it p Based acc El tio or t are er f u on p n Pa - el i d Ph a p e se P ba on rs nce ess e er p Pa Version 0 0.5 1.0 A s gn E-m na oo Com h vehic ata Based ance s si The s acces lo ls t wit gu d be d ail oa mun e rm R ocial Pro Perfo sys TM ms icat s S Ex te D S- le web ion ce R l F ax sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy Op Ro ce ata E- pl so ple d s an ute up in e nc ni s vo Mu Mash ng on ic ur e lti nec tiv W g ity e lin s bo b b ol em Infra-­‐ ok ase T st In l sy Business   in d ua pr teg g id g n og ra b- v no te We with di tin io si d Route ic es ta In ou at structure s optimisa tion serv ffic da r rm fo processes t ra Ex in ce pt ion sh ing an o on Inspired by Lidne, Östmar http://disruptiveleap.com dli ng P lat CC-BY Per Olof Arnäs, Chalmers