Pat Nolans Book 09

Patty Nolan’s Book Branding Advertising Dialogue Marketing Publications Interactive Events Training Proposals

Branding Detroit Renaissance – Brand Identity – Developed with Detroit creative community – Promotes Detroit’s Creative Corridor – www.detroitmakeithere .com.

Branding DADA Gala – VIP event at NAIAS – Artists, luxury autos and VIPs – Sneak preview drew exclusive crowd

Advertising Long Form TV – 28-min. program hosted by Cal Ripken offering a sneak peek at the 1999 Silverado – Included data-capture and follow-up – Scored high in GM DRI testing

Advertising GM Goodwrench – Print ad — placed in Winston Cup Scene every time the GM Goodwrench NASCAR team won – Specific to race track – Also worked on national TV and radio spots

Advertising GM Goodwrench – Leverage championship win of sponsored NASCAR driver – Promote brand loyalty

Advertising American Plastics Council – Promoting ecological benefits of stronger, lighter materials in a practical application – Also worked on national TV spots (Plastics Make it Possible)

Advertising GM Performance Parts – Uses analogy of winning NHRA drag heats to emphasize durability of Performance Parts

Advertising DOW – Part of a national TV/print campaign to promote goodwill – Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”

Dialogue Marketing Silverado Direct Mail #1 – 2 million truck owners – Offer of collectible prints – Promote “sneak preview” – 10% response rate

Publications Action Track – Pontiac owner magazine – Article on Pontiac- sponsored College Comedy Tour — featuring Jerry Seinfeld

Interactive/Digital Web, email, online ads, mobile, widgets, etc. – Familiar with SEO metatag parameters – Current with social media best practices

Interactive/Digital Detroit Theatre Examiner – Currently reviews local theatre for examiner.com – http://www.examiner.c om/examiner/x-3981- Detroit-Theater- Examiner

Interactive/Digital – Co-op Banner Ad

Digital – Banner Campaign Digital ads created to support TV and print ad campaign

Digital – Banner Campaign

Interactive/Digital – B2B Target Support for Dermatologists – Presence at convention supported by online resource for doctors and patients

Event – NAIAS Press Reveal Dodge Aspen – Created a snowstorm in Cobo Hall – Worked with NYC “Slava’s Snowshow” – Generated great media coverage – http://tinyurl.co m/nf56g9

Events – PR Stunt/Reveal Insignia Press Event – Created buzz factor with “crashed” craft – Hoisted on crane 2 days prior to event – “Dropped” Insignia in front of live audience and driven onto stage – http://tinyurl.com/me gy2j

Events – PR Stunt Jeep Operation Altitude – Dropped Jeep from a helicopter in front of live audience – Event promoted dealer support for overseas troops – Created 6 versions of script to cover all possible scenarios – Footage made ESPN and other unlikely spots

Events – Consumers Mobile Launch Center – Traveling theater with full-sensory experience – 10-minute presentation on the 1999 Silverado – Traveled to existing Chevy Truck events – Doubled as a 21-city training tour property

Events – CES Keynote Consumer Electronics Show – Created Keynote Address for GM CEO – First ever live car reveal during a keynote – Made use of 50’ screen with multimedia presentation – Unprecedented coverage in non-auto media

Events – International Chevrolet Premiere Night in Paris – Party for media and elite guests in historic Pavillon Dauphine – Included two drive-on reveals in restricted party venue – Featured top DJ and professional hip-hop dancers

Events – Public Affairs DaimlerChrysler Expo – Event for Washington, D.C. influencers – Created an entire town inside expo center – Demonstrated product relevance with every touch-point

Training Tahoe & Suburban – Two city, 2-day immersion event – Video series and Resource Guide distributed for in-dealership sustainment

Training - Interactive Silverado HD Self-Study – Part of Duramax Diesel Certification – Supported by Web-based testing

Proposals GM Global ConnecTour – Concept for expansion of Disney/GM Test Track experience – Featured two animatronic hosts – Included provision for interactive data capture

Proposals Cadillac CTS & The Monticello Motor Club – Developed proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track

White Papers Fear Marketing to Women & in the Online Loathing Hunter-Gatherer Society in Financial Services Using digital anthropology Interactive Design, to drive insights that lead to Financial Websites, meaningful dialog and the between a brand and its Economic Downturn women customers.

Contact Information Patty Nolan – 248-765-0798 – www.nolancreativeservices.com – www.LinkedIn.com (patty nolan) – Twitter @pnolan – http://www.examiner.com/examiner/x-3981-Detroit-Theater- Examiner – 4162 Farner Avenue Waterford, MI 48329 – irishgreenpatty@gmail.com

Pat Nolans Book 09

by pnolan on Jul 03, 2009

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