Patty Nolan’s Book
        Branding
       Advertising
   Dialogue Marketing
      Publications
       Interactive
       ...
Branding
           Detroit Renaissance
           – Brand Identity
           – Developed with Detroit
             creat...
Branding
           DADA Gala
           – VIP event at NAIAS
           – Artists, luxury autos
             and VIPs
   ...
Advertising
              Long Form TV
              – 28-min. program
                hosted by Cal Ripken
              ...
Advertising
              GM Goodwrench
              – Print ad — placed in
                Winston Cup Scene
           ...
Advertising
              GM Goodwrench
              – Leverage
                championship win
                of spons...
Advertising
              American Plastics
              Council
              – Promoting ecological
                ben...
Advertising
              GM Performance Parts
              – Uses analogy of
                winning NHRA drag
         ...
Advertising
              DOW
              – Part of a national
                TV/print campaign to
                prom...
Dialogue Marketing
                     Silverado
                     Direct Mail #1
                     – 2 million tru...
Publications
               Action Track
               – Pontiac owner
                 magazine
               – Article...
Interactive/Digital
                      Web, email, online
                      ads, mobile, widgets,
                 ...
Interactive/Digital
                      Detroit Theatre
                      Examiner
                      – Currently...
Interactive/Digital – Co-op
Banner Ad
Digital – Banner Campaign
                 Digital ads created to
                support TV and print ad
                ...
Digital – Banner Campaign
Digital – Banner Campaign
Interactive/Digital – B2B Target
                      Support for
                      Dermatologists
                  ...
Event – NAIAS Press Reveal
                   Dodge Aspen
                   – Created a
                     snowstorm in...
Events – PR Stunt/Reveal
                 Insignia Press Event
                  – Created buzz factor
                   ...
Events – PR Stunt
                    Jeep Operation Altitude
                     – Dropped Jeep from a
                 ...
Events – Consumers
                Mobile Launch Center
                 – Traveling theater with
                   full-...
Events – CES Keynote
                Consumer Electronics
                Show
                 – Created Keynote
        ...
Events – International
                   Chevrolet Premiere Night
                   in Paris
                    – Party...
Events – Public Affairs
                  DaimlerChrysler Expo
                   – Event for Washington,
                ...
Training
           Tahoe &
           Suburban
           – Two city, 2-day
             immersion event
           – Vid...
Training - Interactive
                         Silverado HD
                         Self-Study
                         ...
Proposals
            GM Global
            ConnecTour
            – Concept for expansion
              of Disney/GM Test...
Proposals
            Cadillac CTS &
            The Monticello
            Motor Club
            – Developed
           ...
White Papers
        Fear              Marketing to Women
         &                    in the Online
      Loathing      ...
Contact Information
 Patty Nolan
 –   248-765-0798
 –   www.nolancreativeservices.com
 –   www.LinkedIn.com (patty nolan)
...
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Pat Nolans Book 09

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Pat Nolans Book 09

  1. 1. Patty Nolan’s Book Branding Advertising Dialogue Marketing Publications Interactive Events Training Proposals
  2. 2. Branding Detroit Renaissance – Brand Identity – Developed with Detroit creative community – Promotes Detroit’s Creative Corridor – www.detroitmakeithere .com.
  3. 3. Branding DADA Gala – VIP event at NAIAS – Artists, luxury autos and VIPs – Sneak preview drew exclusive crowd
  4. 4. Advertising Long Form TV – 28-min. program hosted by Cal Ripken offering a sneak peek at the 1999 Silverado – Included data-capture and follow-up – Scored high in GM DRI testing
  5. 5. Advertising GM Goodwrench – Print ad — placed in Winston Cup Scene every time the GM Goodwrench NASCAR team won – Specific to race track – Also worked on national TV and radio spots
  6. 6. Advertising GM Goodwrench – Leverage championship win of sponsored NASCAR driver – Promote brand loyalty
  7. 7. Advertising American Plastics Council – Promoting ecological benefits of stronger, lighter materials in a practical application – Also worked on national TV spots (Plastics Make it Possible)
  8. 8. Advertising GM Performance Parts – Uses analogy of winning NHRA drag heats to emphasize durability of Performance Parts
  9. 9. Advertising DOW – Part of a national TV/print campaign to promote goodwill – Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”
  10. 10. Dialogue Marketing Silverado Direct Mail #1 – 2 million truck owners – Offer of collectible prints – Promote “sneak preview” – 10% response rate
  11. 11. Publications Action Track – Pontiac owner magazine – Article on Pontiac- sponsored College Comedy Tour — featuring Jerry Seinfeld
  12. 12. Interactive/Digital Web, email, online ads, mobile, widgets, etc. – Familiar with SEO metatag parameters – Current with social media best practices
  13. 13. Interactive/Digital Detroit Theatre Examiner – Currently reviews local theatre for examiner.com – http://www.examiner.c om/examiner/x-3981- Detroit-Theater- Examiner
  14. 14. Interactive/Digital – Co-op Banner Ad
  15. 15. Digital – Banner Campaign Digital ads created to support TV and print ad campaign
  16. 16. Digital – Banner Campaign
  17. 17. Digital – Banner Campaign
  18. 18. Interactive/Digital – B2B Target Support for Dermatologists – Presence at convention supported by online resource for doctors and patients
  19. 19. Event – NAIAS Press Reveal Dodge Aspen – Created a snowstorm in Cobo Hall – Worked with NYC “Slava’s Snowshow” – Generated great media coverage – http://tinyurl.co m/nf56g9
  20. 20. Events – PR Stunt/Reveal Insignia Press Event – Created buzz factor with “crashed” craft – Hoisted on crane 2 days prior to event – “Dropped” Insignia in front of live audience and driven onto stage – http://tinyurl.com/me gy2j
  21. 21. Events – PR Stunt Jeep Operation Altitude – Dropped Jeep from a helicopter in front of live audience – Event promoted dealer support for overseas troops – Created 6 versions of script to cover all possible scenarios – Footage made ESPN and other unlikely spots
  22. 22. Events – Consumers Mobile Launch Center – Traveling theater with full-sensory experience – 10-minute presentation on the 1999 Silverado – Traveled to existing Chevy Truck events – Doubled as a 21-city training tour property
  23. 23. Events – CES Keynote Consumer Electronics Show – Created Keynote Address for GM CEO – First ever live car reveal during a keynote – Made use of 50’ screen with multimedia presentation – Unprecedented coverage in non-auto media
  24. 24. Events – International Chevrolet Premiere Night in Paris – Party for media and elite guests in historic Pavillon Dauphine – Included two drive-on reveals in restricted party venue – Featured top DJ and professional hip-hop dancers
  25. 25. Events – Public Affairs DaimlerChrysler Expo – Event for Washington, D.C. influencers – Created an entire town inside expo center – Demonstrated product relevance with every touch-point
  26. 26. Training Tahoe & Suburban – Two city, 2-day immersion event – Video series and Resource Guide distributed for in-dealership sustainment
  27. 27. Training - Interactive Silverado HD Self-Study – Part of Duramax Diesel Certification – Supported by Web-based testing
  28. 28. Proposals GM Global ConnecTour – Concept for expansion of Disney/GM Test Track experience – Featured two animatronic hosts – Included provision for interactive data capture
  29. 29. Proposals Cadillac CTS & The Monticello Motor Club – Developed proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track
  30. 30. White Papers Fear Marketing to Women & in the Online Loathing Hunter-Gatherer Society in Financial Services Using digital anthropology Interactive Design, to drive insights that lead to Financial Websites, meaningful dialog and the between a brand and its Economic Downturn women customers.
  31. 31. Contact Information Patty Nolan – 248-765-0798 – www.nolancreativeservices.com – www.LinkedIn.com (patty nolan) – Twitter @pnolan – http://www.examiner.com/examiner/x-3981-Detroit-Theater- Examiner – 4162 Farner Avenue Waterford, MI 48329 – irishgreenpatty@gmail.com

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