LTE Asia 2013 - Policy Control & Abstraction

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Slides of my presentation at LTE Asia event in Singapore (September 2013).

A high level overview of how Cisco Quantum subscriber orchestration helps operators introduce advanced new subscription plans at market velocity

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LTE Asia 2013 - Policy Control & Abstraction

  1. 1. Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 1 Utilizing policy control & abstraction Patrick Nijsters Head of APJC Sales – Quantum Policy LTE Asia - September 2013
  2. 2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 • Heavy users causing network congestion, impacting quality of service for all subscribers • Traffic and network costs increasing faster than revenue growth • Unlimited plans lead to abuse and lower profits • Retailing unlimited data access, limits sales growth • Unable to monetize “over-the-top” content • Inability to dynamically address market segmentation • Cannot deliver differentiated Quality of Service (QoS) • Unable to offer timely, relevant promotions
  3. 3. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 • Inability to dynamically address market segmentation • Cannot deliver differentiated Quality of Service (QoS) • Unable to offer timely, relevant promotions Let’s take a look at differentiation
  4. 4. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 • Creation or modification of new services is too slow compared to velocity of market trends • Deploying one service doesn’t always help the second service • Current policy control solutions tend to have limited visibility in the overall network • There is no “silver bullet” use-case • Market conditions vary between regions and even operators
  5. 5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 • Creation or modification of new services is too slow compared to velocity of market trends • Deploying one service doesn’t always help the second service • Current policy control solutions tend to have limited visibility in the overall network Let’s zoom in on velocity & personalization
  6. 6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 GiLANCONTROL SON API-GW CDN FIRE WALL DPI VIDEO OPT. NAT PCRF OCS SPR Each interesting use-case requires touch points in multiple network and application elements Existing mesh connectivity between network elements and functions not scalable Negatively impacting service velocity, quality, cost and scalability
  7. 7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 GiLANCONTROL SON API-GW CDN FIREWALL DPI VIDEO OPT. NAT PCRF OCS ANALYTICS 1. Replace mesh-points with bus architecture 2. Use modular protocol plugins and API gateway 3. Add session management 4. Add complex event processor
  8. 8. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 • Simplify Reduce and centralize complexity Ease integration of new elements and functions • Innovate Service use-cases based on mash-ups of multiple events • Service velocity From coding/scripting to configuring From months/weeks to days/hours
  9. 9. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR
  10. 10. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR RAN SON sends congested cells to analytics engine1
  11. 11. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR RAN SON sends congested cells to analytics engine1 Event processor correlates congestion, subscriber location, subscriber profile and instantiates event triggers2
  12. 12. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR RAN SON sends congested cells to analytics engine1 Event processor correlates congestion, subscriber location, subscriber profile and instantiates event triggers2 PCRF gets notified through event congestion subscription3
  13. 13. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR RAN SON sends congested cells to analytics engine1 Event processor correlates congestion, subscriber location, subscriber profile and instantiates event triggers2 PCRF gets notified through event congestion subscription3 PCRF triggers policy rule changes to EPC and Gi-LAN/TDF4
  14. 14. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 EPCRAN Gi-LAN / TDF Notification Network selection Policy control Subscriber SONAnalytics Quantum Service Bus RAN SON Wire-line SON Subscriber PCC Analytics SPR /UDR RAN SON sends congested cells to analytics engine1 Event processor correlates congestion, subscriber location, subscriber profile and instantiates event triggers2 PCRF gets notified through event congestion subscription3 PCRF triggers policy rule changes to EPC and Gi-LAN/TDF4 ANDSF triggers congested UE’s to offload of non voice traffic to Wi-FI5
  15. 15. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 • Dynamic network configuration • Fewer tools and interfaces • Shift resources from operation to service creation • Use real-time data to improve performance and experience • Launch services quickly • Customize services per market segment • Extrapolate business intelligence from network data MONETIZE OPTIMIZE SIMPLIFY
  16. 16. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Monetize Optimize orchestration Simplify
  17. 17. Thank you.

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