The Wireless Way of Russian Marketing

  • 269 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
269
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Wireless Way of Russian MarketingLarisa Danchenok, PhD, professor, MESI(Moscow, Russia)Peter Nevostruev, PhD, MESI (Moscow,Russia) France, Paris, 22 January 2011
  • 2. Russia Today Mobile phone Internet active users active users 70 000 000 75 000 000Source: MobiMark Agency, Sept. 2010 Source: TNS Web Index, Sept. 2010
  • 3. Wireless MarketingActivities and programs helps to promoteproducts, services or companies, based onthe use of wireless transmission ofinformation and communication using theprinciple of "one-on-one."
  • 4. Key Elements of Wireless Marketing Applications Devices Internet Access
  • 5. Krusell Rating (06.2010)1. Apple iPhone 42. Nokia 3720 Classic3. Apple iPad4. HTC HD25. Nokia E526. HTC Wildfire7. Samsung S8500 Wave8. HTC Desire9. Nokia 6700 Classic Source:10.Apple iPhone 3G Covers Retail Audit, 50 countries
  • 6. Android Is The Highest Growth Operation System IQ2009 IQ2010 Market Devices, Market Devices, Share, (000) Share, % (000) % Grows, %Symbian OS 17825,3 48,8 24069,8 44,3 -4,5Research in Motion (BlackBerry) 7533,6 20,6 10552,6 19,4 -1,2iPhone OS 3848,1 10,5 8359,7 15,4 4,9Android 575,3 1,6 5214,7 9,6 8Microsoft Windows Mobile 3738,7 10,2 3706 6,8 -3,4Linux (OpenMoko и др.) 2540,5 7 1993,9 3,7 -3,3Other OS (Palm webOS. etc.) 445,9 1,3 404,8 0,8 -0,5Total 36507,4 100 54301,4 100
  • 7. Wireless Internet Technologies 3G HSPA+ Mobile LTE WiMAX
  • 8. Place of Mobile Apps
  • 9. Summary1. Structure of marketing costs changes in favor of Wireless Marketing2. SMS is not a main channel3. Apps-oriented market4. The growth of the WM organization cost5. The growth of interaction between consumer and company6. Reduction of front-office`s burden for company
  • 10. Thank you for you attention!Larisa DanchenokPh.D. ProfessorMoscow State University of Economics Statistics and Informatics (Moscow,Russia)Ldanchenok@mesi.ruPeter NevostruevPh.D.Moscow State University of Economics Statistics and Informatics (Moscow,Russia)Pnevostruev@mesi.ru