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  1. 1. From: Phillip R. Nakata CBO & Founder, dba SMRC c/o 1009 Tantra Park Circle (virtual office) Boulder, CO 80305Re: Underneath SMRC (Architecture & Design): Behavioral Principles and Market Best Practice Models - Mapping the social-emotional patterns, anomalies and social influences of the social web (WILL-LIKES & more)INTRODUCTION – Underlying SMRC’s incredibly simple execution,:For Followers: 1) Registering their media and charities; 2) Creating content/feedback on their sponsors’ and other sponsors’media (see graphic), 3) Viewing their opportunity reports ‎n their free time, and 4) Inviting others to register, or, iFor Sponsors: 1) Inviting their followers and other sponsors; 2) Developing content promoting feedback; 3) Targeting prospectsby charity affiliation with qualifications, for reward fulfilling their interests (WILL-LIKES), associated with 4) Adding opportunitylinks from their ‎ romotions to SMRC’s research server; matched to those people’s interests/WILL likes, p‎ ocial Market Research for Charity’s (SMRC) analytical models and processSworkflows:  Capture the socio-emotional character/profile/influence of the PUBLIC social web,  Establish the business monetization of social content research (to create matched collaboration, targeted qualification, as an incentive to noninvasive listings in an opportunity-database),  Provide both altruistic and financial incentives for research into sponsored promotional retention, that is matched precisely to each member’s active and on-going interests (qualified by sponsor requirements), and co-branded with their favorite registered charity1.  Significantly stimulate NEW and competitive cause marketing eBusiness, while never requiring purchase.  Inspire and motivate SMRC sponsors, who will now know that their offers, co-branded with each user’s favorite cause(s), will be precisely relevant, educational, ‎ cientifically engaging and never invasive (e.g. totally personalized s and co-branded),  Use content-based linguistics, AI (multi-logic) Configurators and social influence profiling via Web 3.0, 4.0, Mobile ‎ ideo, Data Warehousing/Mining and Cloud technologies, VAre based on the following behavioral principles and documented observations , respective to:A. The Individual: Creating anonymity and value first for the user, that can be safely shared to create additional opportunities that matches each user’s interests in order to support each user’s favorite social causes, with the equal value in rewards, without requiring a purchase. In order to create the value stated, SMRC analyzes: 1. The emotional character of everyday social content topics/artifacts is initially based on social taxonomy processing, emotional linguistic/ NLP, and ‘sentiment analysis’ (feature/aspect) Configurator technologies which associate the emotional status (similar to eastern context-based languages), of any topic, in the context of “a conversation”, often spanning several previous statements/sentences (as well as past conversations) with the same social parties/ followers. o Though similar in spirit to social media’s “Likes”, Tweets, favorites, stars, etc., along with giving equal value to
  2. 2. positive or negative content, this service can distinguish “how much” and “why” (what other factors) are related to what each person precisely likes and/or dislikes. SMRC also gathers from each member’s authorized social media, without any personally identifying information, any public social-demographic profiling (e.g. Lifestyle, location, gender, etc.) and related content (like the weather). o For public (not password protected) social content that produces biometric signatures (ex: audio/ voice, high quality video), these signatures will be used to rate the content artifact topics of these media, without revealing identity. o For members who register for SMRC’s “Personal Avatars” (Phase II), which will embody each person’s complete public/social memory, SMRC will factor every content artifact/topic’s rating, respective to each persons’: (i) avatar; reflecting their personality profile/simulations (which are constantly updated with on-going, in-depth AI-based dialogs, rating one’s emotional reaction to the most popular topics), and each persons’ (ii) library of multi-media content artifacts, each rated: emotionally (as well as to the 5 senses), to the other people involved, to the date and time, along with the artifact’s location (as well as with facts like what was the weather), correlated to reflect an accurate emotion. 2. Common ‘themes’ of what each person will like, naturally emerge within individual categories of each member’s favorite content artifacts (topics), as well as across categories of each member’s favorite content – made up from common matching secondary characteristics: o Examples of common themes include: (a) The common characteristics of 3 of your 10 favorite books, (b) Common characteristics between your favorite restaurant type, and the nationality or genre associated with your favorite content artifact in another category. o This is the “Ah-Ha” moment, that people sometimes experience when they recognize these “common themes” of secondary characteristics associated between the things they each really like – in a category, or between categories of interest (e.g. Did you ever realize the 5+ common factor sets between some of your likes?). 3. The priority (relevant importance) between common themes is based on the number of common secondary factors of each theme, and the overall emotional character rating of the content artifact under analysis. Thus: o A theme which contains 5 common secondary characteristics has 5 times the importance as a theme with only one matching secondary characteristic. o A theme that provides fulfillment for several other themes is proportionally of greater importance. o The validity of a theme is based on a minimal amount of monitoring, of the aggregate content.B. Social Influence: Each person is significantly influenced in their interest in any topic, based on their friends and ‘trusted’ associates’ profile, by matching common themes: 1. The degree of closeness/ influence from friends and trusted associates are directly related to the number of common themes they share and the depth (2nd common characteristics) of each common theme. o A person is 3 times as likely to be interested in a new topic suggested by a friend or stranger who shares 3 similar favorite themes (across multiple categories) – as compared to another friend or stranger with whom you only share one common
  3. 3. theme of interest. o A person is 3 times as likely to be interested in a new book suggested by a friend of a stranger who shares 3 of your favorite books, as compared to another friend or stranger with whom you share only one common book. 2. This is what most people naturally do (e.g. The way they think/process information), on a sub-conscious level, weighing the influence of friends and trusted referrals, in the later phases of any major decision based on the number and depth of the common themes they share, specific to a topic, but similar to the the depths of their interpersonal relations. 3. Find My Doppelgangers’ Favorites: From the millions of profiles of each persons’ precise “likes/will-likes”, SMRC will find each persons’ doppelgangers (e.g. people sharing 6 or more of the same favorite WILL-LIKES). The potential that you “WILL-LIKE” your doppelgangers’ new interests, will be directly related to the number of common favorite themes you share with the other person(s). 4. People’s social likes to dislikes (and how much) of social artifacts/topics, will become the standard definition of measurable, trade-able value for any content artifact/ topic in the world (of all SMRC sponsors and members), as the definition of any artifact’s socially trade-able value, is directly related to the supply-demand equation of (1) How many people know about the artifact, and (2) how much one, some or all, want/like the artifact. 5. People’s personal philanthropic interests will perfectly reflect the memberships’ social ethos and the incentives (+rewards of equal value) that make it a sustainable design, based on the value of content, and participation in research matching each person’s interests. 6. Sponsors and members, together, locally and globally, co-supporting their common social/philanthropic interests, will generate a minimum of $0.60/day for member’s anonymous social content, and $5-10 per hour (in custom donations +rewards) for their response to research matching their interests, that does not require purchase.C. Sponsors & Charity: Provide goodwill and personal rewards of equal value for content research and sponsored research precisely matching a members’ interests, co-branded with each member’s favorite charity, for loyalty and/or conversions: 1. Will generate as the “host” to their followers, without cost, $30+ per year per followers (as compared to just members or subscribers) in donations to the sponsor’s favorite charity and trade-able, deductible rewards of equal value, while the average follower generates $600+ per year for their favorite charities and rewards of equal value – based on their everyday social content and for responding to rewarding behavioral research matching their interests. 2. Currently, over 46% of people who interact on-line are either advertising insensitive (ignoring) or advertising-adverse (reacting negatively), while over 75% of the market is interested in co-branding support for local charities with all See enlarged graphic for detail
  4. 4. forms of commerce and research. o By rewarding attention and recall topics that are precisely matched to each person’s undeniable interests, co- branded with each person’s favorite social causes, rewarding attention from qualified prospects, without requiring purchase, will generate at minimum double the net returns, from over four times as many people responding. o Though not supporting any invasive advertising, SMRC sponsors will provide their followers to opt-in to receive only opportunities that are precisely matched to their follower’s interests (validated and qualified to their social and Geo- demographic profiles, and), delivered as noninvasive real-time custom opportunity listings each member reviews in their free time. o By adding social-demographic qualifications to opportunity listings matching members’ interests, this self-qualifies responders for sponsors, while ensuring people do not receive spam/offers that they cannot take advantage of. See enlarged graphic for detail 3. At $0.03 per qualified anonymous profile, along with $1-2 on average for 10+ minutes of the un-divided attention of such qualified prospects, this will generate significant business conversions from the 160%+ of people who will try and switch brands, based on the support by a sponsor, co-branded with the prospect’s favorite charity. o The net result of registering a sponsor’s follower(s) (creating value from your follower’s content), at no costs for cause marketing, should be at minimum, a doubling of web business and/or memberships for the sponsor. o The net result of additionally cause marketing (at $0.03 per profile by charity, and $1-2 in value per qualified research response), should be at minimum a doubling of net business revenues, and 4X the overall response to your noninvasive custom promotions per prospect.D. Additional features regarding SMRC content and research monetization: 1. All Hosts (sponsor or member) receive 4% of the on-going donations’ and rewards’ value generated by friends and social associates who respond to the host’s invitation to register with SMRC. 2. Without any costs to the sponsor or host, or rewards for themselves, they must give away the same amount of custom donations and the equal rewards value to socially worthy causes. 3. Devoid of any private identifying contact data, all sponsors will receive monthly reports, sorted by each sponsors’ follower’s charity affiliation, of that charity group’s social-topic profiling (all major categories of “LIKES”) and socio-demographics profiling. This format (providing only contact via SMRC’s opportunity reports) is identical to the content acquired by other SMRC cause-marketing sponsors who all promote noninvasively (e.g. Either by matching offers in the opportunity reports, or by only offering customized promotions to SMRC members). 4. Testimonials (positive or negative) generate a minimum $5 average in value (as donations w/ rewards). 5. ECommerce post purchase or usage reviews generate 5% of the sponsor’s price as donations to the prospect’s favorite charities along with the equal value in rewards, that are given to the prospect (as compared to the Sponsor who normally receives the charitable deductions) as true generosity, in exchange for on-going customer loyalty, reinforced with every sponsor interaction (research or purchase).
  5. 5. E. The Bigger Picture: 1. Research / Insight/ Models: Using this data, you are able to ask questions like "How would MY followers feel about .....?" or "How would followers of this popular, local social cause/charity, feel about ....?", and receive an accurate report of the related patterns, anomalies and social influences that together, profile/answer the query. Dislikes and Why: Mapping the emotional character of everyone’s social content for the common theme ‘extremes’ (LIKE and DISLIKE), will allow you to also ask “Why do followers of this social cause dislike ….., and why? – or, what are the associated patterns, anomalies and social influences/conditions? Identity Authentication: With such an extensive profile of each person’s preference/personality, social Geo-demographics, and habits, this information could be securely authorized by each person, for use by their personal identity protection services – to provide additional protection and notification of potential fraud/identity-theft. Avatars for (a) The elderly and (b) At-Risk Youths: Representing each person’s historical collective of emotional responses and associated social influences on virtually any social topic, avatars/simulations integrated with modularized computer assisted learning, would be of great social and personal value to these classes of users. 2. Channels by Topic & Affiliation to Charity: Using this service, SMRC sponsors have a non-invasive channel for promotional research offers (see next) that precisely matches the patterns and anomalies related to people’s interest in a sponsor’s offering/solution, to the followers of any popular social national or local cause, (i.e. With that charity in a SMRC members charity profile), AND the followers of those followers (who share the similar complex themes of interest and charities). Using SMRCs 2 year historical files, the analysis of the prospective market (by charity affiliation) for these offers/listings, should be easy to secure (see the prior paragraph). Qualification: Promotional research opportunities, that don’t require a purchase, are self-qualified by sponsors ‎typically from the related in-depth social-demographic profiling), and reward attention and recall ( (as ‎ ultiple-choice quizzes, no surveys) to promotional materials/ content that is precisely matched to ‎ ach person’s m e interests (and social spheres of influence).‎ Net: Qualifed leads, No spam for Members. 3. Traffic/Content/Response: The mass increase in traffic and in response to promotions, are from people seeking, or responding to, opportunities to generate original content/feedback to content that matches their “WILL-LIKES” (interests) for donations +rewards), offering double the value generated for double the participation or recall. Customized content and research opportunities (for charity +rewards), are provided as on-demand reportage. Conversions: Expect as much as a 46% new increase, from the on-line markets that hereto, responded negatively to invasive advertising, and as much as a 60% change in brand loyalty, from competitive sponsors, co-branding with the favorite charity of each of their prospects.Any questions? – Please feel free to contact me by phone, email or fax.Sincerely,Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market Research for Charity):(720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-5036 (Fax);;;