Bringing

to Life !

February 22nd 2013

How to create value and control risks
when introducing new products & services
ba...
is sexy !
sexy?

2 / 62
Peter Maarten Westerhout

Hong Gie Ong
Hong Gie Ong

• Electrical Engineering (1994 - 2002)
• Internship in Beijing, China...
Portfolio Model:

the Technical portfolio does not stand alone, but
depends highly on the Commercial and Operational

port...
Bringing

to Life
Manage the game: Bringing Technology to Life

M

Technical

T
Operational

O

C
Commercial
5 / 62
Bringing

Tech …

Technical

Push

T

to Life

Manage

C

Commercial

Pull

M

Life …

6 / 62
Bringing

Tech …

Upcoming Technologies

… Innovation

Product or Service

M
+
Value
Creation

Risk
Control



Bringing

...
IMPACT of

on daily life
… Innovation

LTE

WiFi

VoIP
NFC

CLOUD

GPS

… Adoption
8 / 62
smaller, integrated
1983

, with cool looks
2013

… Innovation

… Adoption
9 / 62
IMPACT of

in a minute
… Innovation

… Adoption
10 / 62
Bringing

to Life

Assignment

Tech …

Assignment

T

Upcoming Technologies

1
1

2

Bringing

Product or Service

Life …
...
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2013 Delft Unifersity of Technology - course et4034 - Bringing Technology To Life - intro

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2013 Delft Unifersity of Technology - course et4034 - Bringing Technology To Life - intro

  1. 1. Bringing to Life ! February 22nd 2013 How to create value and control risks when introducing new products & services based on upcoming communication technologies; All in order to improve the Quality of Life! Peter Maarten Westerhout Hong Gie Ong Course: Network Architectures and Business Models ET4034, Prof. Dr. Ir. N.H.G. Baken 1 / 62
  2. 2. is sexy ! sexy? 2 / 62
  3. 3. Peter Maarten Westerhout Hong Gie Ong Hong Gie Ong • Electrical Engineering (1994 - 2002) • Internship in Beijing, China: Microsoft Research • Master Thesis in Singapore: Center for Wireless Communication 2003  Product Manager 2002  Security Support 2008  Business Strategy 2004  Security Engineer 2012  Manager Wholesale Cloud Services 2011  Security Architect 3 / 62
  4. 4. Portfolio Model: the Technical portfolio does not stand alone, but depends highly on the Commercial and Operational portfolio for success of the total Portfolio Technical Portfolio • Installation, Service & Maintainance • Network Management • Provisioning, capacity management Operational Portfolio • • • • Technology assessment Prototyping Engineering Technological Innovation Commercial Portfolio • Product Development • Marketing & Sales • Forecasting 4 / 62
  5. 5. Bringing to Life Manage the game: Bringing Technology to Life M Technical T Operational O C Commercial 5 / 62
  6. 6. Bringing Tech … Technical Push T to Life Manage C Commercial Pull M Life … 6 / 62
  7. 7. Bringing Tech … Upcoming Technologies … Innovation Product or Service M + Value Creation Risk Control  Bringing Push  T to Life Life … C Successful Deployment … Adoption Economical, Societal, Environmental 7 / 62
  8. 8. IMPACT of on daily life … Innovation LTE WiFi VoIP NFC CLOUD GPS … Adoption 8 / 62
  9. 9. smaller, integrated 1983 , with cool looks 2013 … Innovation … Adoption 9 / 62
  10. 10. IMPACT of in a minute … Innovation … Adoption 10 / 62
  11. 11. Bringing to Life Assignment Tech … Assignment T Upcoming Technologies 1 1 2 Bringing Product or Service Life … Choose Upcoming … Innovation Technology Define New Service 2 3 M 4 Risk Control Identify Risks & discuss Controls 4 + Value Creation C 3 Predict Value Creation Successful Deployment Economical, Societal, Environmental 5 5 Argue who will Pay for … Adoption the product or service 11 / 62
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