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Ett 2011 french market presentation Presentation Transcript

  • 1. ETT 2011 BERLIN Presentation of the French marketwww.aldea.fr Mai 2011 1
  • 2. Agenda 1.Key numbers 2.The “cultural exception” 3.Who’s are the players 4.What’s happeningwww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 2
  • 3. Key numbers (1) 450 million tickets 20-25 million distribution > 65 Million tickets Inhabitants 30-40% hard-tickets 10-15 % tickets sold onlinewww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 3
  • 4. Key numbers (2) Cinemas : 1300 cinema theaters 210 M tickets in 2009 Ski : 197 stations 58,5 million days skiers in Museums: 2008 / 2009 over 1200 40 M tickets in 2008 Stadium : 67 sport s stadiums with capacity > 10000 14 million tickets for football and rugby in 2008 / Opera, theaters, 2009 Concert Halls: Over 1000 Leisure parks: > 200 parks Festival : 3800 festivalswww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 4
  • 5. The cultural exception Public involvement in culture Financial support Central budget : 2.82 billion € Territorial budget : 4.5 billion € High control Ticketing Law from 1993 Democratic valueswww.aldea.fr Aldea - Conseil en Organisation et Systèmes dInformation
  • 6. The cultural exception – Public financed culture Favoring long term investment High level of quality of the ticketing solutions High degree of specializationwww.aldea.fr Aldea - Conseil en Organisation et Systèmes dInformation 6
  • 7. The cultural exception – The state control Heavy regulation Market dominated by “pure French players” The Omniticket and Secutix cases Small number of companies on the market Restrain of innovation The p@h casewww.aldea.fr Aldea - Conseil en Organisation et Systèmes dInformation 7
  • 8. The cultural exception – Enforcing democratic values "Culture for all” The shop-comities Low ticket prices Public interest versus private interest Low number of distribution ticketswww.aldea.fr Aldea - Conseil en Organisation et Systèmes dInformation 8
  • 9. Who are the players 1. The general organization of the ticketing market 2. Focus on the software side 3. Focus on the primarily distribution sidewww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 9
  • 10. Who are the players – the general market organizationwww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 10
  • 11. Who are the players - The software sidewww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 11
  • 12. Who are the players - The distribution sidewww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 12
  • 13. What’s happening 1. Vertical integration 2. Technical innovation 3. Secondary marketwww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 13
  • 14. What’s happening – The vertical integration Fnac takes a participation into the software company Kyro Concept Live Nation Takes over Fnac challenger Ticketnet Digitick acquires the software company Satori and Vivendi takes over 92% shares from Digitickwww.aldea.fr 14 Aldea - Conseil en Organisation et Systèmes dInformation
  • 15. What’s happening – Technical innovation P@H - Mobile Ticketing - RFID CRM - Crossseling – Upselling – Yield management Social networkswww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 15
  • 16. What’s happening – Secondary Market Rule: • Tickets resale for a higher price than the facial value of a ticket is illegal (Loi Loppsi: a law plans the prohibition of the tickets resale between consumers and define it as a criminal offence (unless the sale is made on an non-profit basis) Practice : • Social network, auctions and classified adds • Specialized network and foreign portalswww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 16
  • 17. Conclusion The Point of view of the consultant The point of view of the ticketing professionalwww.aldea.fr Conseil en Organisation et Systèmes dInformation | 26/05/2011 | 17