Twitter 101 5 23-2012
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Twitter 101 5 23-2012

on

  • 1,980 views

Intro to Twitter presentation prepare for the Master Builders Association of WPA.

Intro to Twitter presentation prepare for the Master Builders Association of WPA.

Statistics

Views

Total Views
1,980
Views on SlideShare
1,839
Embed Views
141

Actions

Likes
1
Downloads
3
Comments
1

3 Embeds 141

http://captionaday.wordpress.com 134
http://www.linkedin.com 5
https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Don’t worry if you see this. Sometimes twitter needs a break too.

Twitter 101 5 23-2012 Presentation Transcript

  • 1. Twitter 101for the Construction Industry
  • 2. Presenters:Patty Swisher, Ron Kubitz,Director of Marketing & PR Recruiting ManagerIKM Incorporated Architects Brayman Construction@pmswish @ikminc @ronbray @braymanjobs Special Thanks to Karlye Rowles, Marketing Manager of Schneider Downs @Karlye Rowles @Schneider_Downs @MBAofWPA
  • 3. Agenda1. What is Twitter2. How to use Twitter3. Resources 3
  • 4. What is Twitter? @MBAofWPA
  • 5. What is Twitter? Twitter is a social networking and microblogging service that enables users to broadcast and read short (140 character), text-based messages called tweets. These updates can be submitted by a variety of means including text messages, instant messaging or a third- party application. 5
  • 6. http://infographiclabs.com/news/twitter-2012/
  • 7. Twitter is Everywhere Twitter has more than 465 million accounts generating more than 175 million tweets/day. Widely adopted by celebrities and companies. ◦ Ashton Kutcher was first Twitter user to have 1 million followers (2009) ◦ Examples: http://socialfresh.com/top-10-twitter- brands-2011-winners-announced/ 9
  • 8. B2B marketers can use Twittereffectively in 3 key ways: By listening to what is being said about the company By engaging with clients and the public By contributing and sharing their expertise and thought leadership. Read more at: http://www.optify.net/guides/twitter-for-business-the- ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
  • 9. Twitter for Business Goals Metrics • Reach (followers + RT * RT’s followers) Increase Brand Awareness • Followers • Branded Drive Traffic • Visits Generate Leads • Leads Nurture Leads • Visits and returning leads • Twitter conversations Improve customer service • Positive mentions • Changes in customer satisfaction polls • Number of Twitter conversations • Number of DM Use as help channel • Number of mentions of your help # • Change in visits to help section on your websiteRead more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
  • 10. Twitter is a CommunicationTool Your personal brand Projects, products and updates Ask questions, seek advice Provide resources to your followers Breaking news Trends 12
  • 11. Should You Be on Twitter? Opportunity to share insightful ideas with like-minded professionals Creating a “space” for your knowledge Ability to research ideas and topics that are relevant to you Breaking news Relationship management 13
  • 12. How to Use Twitter? @MBAofWPA
  • 13. Setting up Twitter AccountGo to www.twitter.com.Select a username. 15
  • 14. Setting up Twitter Account• Upload a photo of yourself.• Add location• Include a short profile – 160 characters.
  • 15. Start TweetingFrom twitter.com
  • 16. Get Started Find people to follow. ◦ Who to follow – Twitter suggestions ◦ Search Twitter for people you know ◦ Search Twitter to find people with similar interests ◦ Tool: http://wefollow.com/ Listen to conversations 18
  • 17. We Followhttp://wefollow.com/twitter/
  • 18. What should I tweet? RTs things you find of interest Articles from Trade Journals Ask questions Current events/news items Links to blog posts Photos
  • 19. Tweets and Messages◦ @Replies and Mentions◦ RT (retweet)  Reposting of someone else’s Tweets  Without comment  With comment  Copy the content of the tweet you’d like to share. Add RT to show it’s a retweet and the Tweet’s original author’s name. Add your comments. 21
  • 20. Tweets and Messages Send a private message to a follower ◦ DM (Direct Message) ◦ Limited to 140 characters ◦ Something you don’t want to share or spread. ◦ Send to followers. ◦ Can’t send to people who do not follow you.
  • 21. Interactions Tab ◦ See what’s happening on Twitter in relation to you.  Favorited tweets  Latest retweets  @replies and mentions
  • 22. Activity Tab ◦ Discover Page ◦ Stats on the people you follow  Favorites, retweets and follows
  • 23. Hashtag The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Create a hashtag by prefixing a word with the hash symbol: #mbaofwpa or #AIA or #SMPS Click on a hash-tagged word in any message show you all other tweets in that category
  • 24. Search 26
  • 25. Advanced Searchhttps://twitter.com/#!/search-advanced Article: Mashable Social Media: HOW TO: Use Twitters Advanced Search Features 27
  • 26. URL Shortener Minimizes URL so you have more characters to express yourself. ◦ Twitter will shorten for you  T.co naming convention ◦ External Service  Bit.ly  http://tinyurl.com/
  • 27. Twitter Rules of Thumb1. Don’t spam.2. Update consistently.3. Find the latest buzz and contribute or create the latest buzz.4. Set up searches. ◦ Search for yourself so you can reply to people who @ you. ◦ Search for your interests – Surfing, Pittsburgh, Sports5. Take it slow. ◦ Don’t worry if you have 2 followers and follow 100 people. ◦ You will gain followers as you get involved in the conversation and post interesting content.6. You cannot edit a tweet after you post it. You can only delete it.7. Some things are better left unsaid. ◦ Use discretion. ◦ Tweets are archived digitally by the Library of Congress 29
  • 28. Twitter Etiquette Be Authentic Followers ◦ Don’t be obliged to follow everyone Share ◦ RT with comments or without Reciprocate ◦ Say Thank You for RTs and mentions Take it Offline
  • 29. Twitter Resources @MBAofWPA
  • 30. Twitter Resources 10 Easy Steps for Twitter Beginners ◦ http://www.twitip.com/10-easy-steps-for-twitter-beginners/ Twitter Help Center ◦ https://support.twitter.com/ 32
  • 31. Use 3rd Party App to Managehttp://hootsuite.com/dashboard#/tabs?id=1136831
  • 32. Buffer App
  • 33. Buffer App
  • 34. TweetChat
  • 35. http://www.mbawpa.org/socialmediaresources.asp @MBAofWPA
  • 36. Fail Whale 38
  • 37. Thank You! @MBAofWPA