BertieBosrédon**/bow-ray-dom/ http://bertie.fr b@bertie.frPM Society30 April 2013Trust,Reputation, &Social Media inhealthc...
About me• BHF• Breast Cancer Care• Freelance• Purple Vision• Amnesty International, Samaritans,Scope, Roche, CharityComms,...
Claude61Dijon (France)
revolution
organisationMonarchy
Democracy
*A few stats
X91% of adults online use social mediaSource: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-gui...
Source: http://www.fanalyzer.co.uk35-65+37.1%
Every month, UK spend184 million hours watchingYouTube, average session20 minutes2nd biggest search engineSource:http://ww...
Twitter has over200 million users80% mobile access
11 million usersbeen there done that
3.5 million users
After 3 weeks2,324 videos/hour
Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
How do you choose?
*Digital first
*External engagementpersonification of the brand
*Reachdigital services delivery
1 post every 4 minutes1500+ active users / month60,000 visitors / month8 hours of moderation / day
*Internal culture(towards) the end of silo working
GuidelinesTrainingStaff survey
Digital Competencies FrameworkActivity Introduction to digital communicationsPrinciples Instinctive, sharedSkills & knowle...
Digital Competencies FrameworkActivity Social mediaPrinciples Consistent, inclusive, coherent, brave, agile, empoweredSkil...
*ListenEngageMeasure
How to…
ToolsSprout SocialHootsuiteRadian 6Hubspot…
£26 £39 £65£6£0
Listening
Engaging
Measuring
*Any questions?
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon
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PM Society Patient Engagement Interest Group, 30 April 2013

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  • Founded in 2006 by Scott Harrison. New York City club promoter for ten years.In first 5 years, 40 million dollars: £25millionFund water projects
  • Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon

    1. 1. BertieBosrédon**/bow-ray-dom/ http://bertie.fr b@bertie.frPM Society30 April 2013Trust,Reputation, &Social Media inhealthcare
    2. 2. About me• BHF• Breast Cancer Care• Freelance• Purple Vision• Amnesty International, Samaritans,Scope, Roche, CharityComms,Podcast, Teaching…
    3. 3. Claude61Dijon (France)
    4. 4. revolution
    5. 5. organisationMonarchy
    6. 6. Democracy
    7. 7. *A few stats
    8. 8. X91% of adults online use social mediaSource: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
    9. 9. Source: http://www.fanalyzer.co.uk35-65+37.1%
    10. 10. Every month, UK spend184 million hours watchingYouTube, average session20 minutes2nd biggest search engineSource:http://www.newmediatrendwatch.com
    11. 11. Twitter has over200 million users80% mobile access
    12. 12. 11 million usersbeen there done that
    13. 13. 3.5 million users
    14. 14. After 3 weeks2,324 videos/hour
    15. 15. Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
    16. 16. How do you choose?
    17. 17. *Digital first
    18. 18. *External engagementpersonification of the brand
    19. 19. *Reachdigital services delivery
    20. 20. 1 post every 4 minutes1500+ active users / month60,000 visitors / month8 hours of moderation / day
    21. 21. *Internal culture(towards) the end of silo working
    22. 22. GuidelinesTrainingStaff survey
    23. 23. Digital Competencies FrameworkActivity Introduction to digital communicationsPrinciples Instinctive, sharedSkills & knowledge Stage 1IDC100BasicunderstandingStage 2IDC200Understanding& segmentingyour audienceStage 3IDC300SettingobjectivesStage 4IDC400Writing abriefStage 5IDC500Collaborativeworking:internal &externalpartnersRequirements(tools & resources)Induction,lunchtimeseminar,webinar,FAQ, videoOnlinetraining,workshop,guidelines,templates,glossaryTemplates,criteriacheck, casestudiesOnlinetraining,workshop,webinar,templates,case studiesOnlinetraining,workshop,webinar,121 training,guidelines
    24. 24. Digital Competencies FrameworkActivity Social mediaPrinciples Consistent, inclusive, coherent, brave, agile, empoweredSkills Stage1SM100ListeningStage 2SM200EngagingStage 3SM300MeasuringStage 4SM400Recruitingexternal‘champions’Stage 5SM500Planning acampaignRequirements(tools & resources)Guidelines,platform/toolstraining,online trainingmoduleOnline trainingmodule, tools,softwareOnlinetrainingmodule,tools,software,workshopOnlinetrainingmodule,tools,software,guidelinesWorkshop,121 training,case studies,online trainingmodule
    25. 25. *ListenEngageMeasure
    26. 26. How to…
    27. 27. ToolsSprout SocialHootsuiteRadian 6Hubspot…
    28. 28. £26 £39 £65£6£0
    29. 29. Listening
    30. 30. Engaging
    31. 31. Measuring
    32. 32. *Any questions?

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