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Industry and the NHS - survey results
 

Industry and the NHS - survey results

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    Industry and the NHS - survey results Industry and the NHS - survey results Presentation Transcript

    • Agenda 09:45 Arrivals 10:00 Welcome and introduction Beverly Barr, Vice-Chair and Market Access Lead, PM Society 10:10 How to avoid divorce in your NHS partnerships Di Vegh, NHS Partnership Manager, ABPI 10:25 Questions and answers 10:30 Executive sleepless nights - can drugs help? Felicity Greene, Director of Operations at NHS South Commissioning Support Unit 10:45 Questions and answers 10:50 Marketing, advertising, selling and the customer Jonathan Dancer, Redbow Consulting Group 11:05 Questions and answers 11:10 Speaker and audience debate and discussion 12:00 Summary and close
    • Pre-Meeting Survey • Survey sent to PM Members – December 2013-January 2014 • Questions covered 3 key areas: – Promotional activities – NHS partnership/Joint working – CCGs/Social care • 96 respondents – 52 industry – 44 service companies
    • Promotional strategy changes in response to the NHS Q) Have you changed your promotional activity over the last 12 months as a result of the changes in the NHS ? (industry) Q) Have your clients changed their promotional activity over the last 12 months as a result of the changes in the NHS ? (agency) Industry Agency Yes 87.2% 38.2% No 6.4% 26.5% Don’t know 6.4% 35.3% Most industry members have changed their promotional activity over the last 12months in response to changes in the NHS-although agencies seem less certain about what their clients have done
    • Promotional activity • Almost all industry respondents (91.5%) had specific promotional activities aimed at payers – 83% tailored these to meet the needs of local payers − Most agencies (67.6%) worked on promotional activities aimed at payers − all these (67.6%) tailored client activities to meet the needs of local payers
    • NHS partnerships/Joint working • 55.6% of industry companies had a function or person dedicated to NHS partnerships or joint working • More than half 53.8% of industry respondents currently worked on a partnership/joint working project – the most common answer was 5+ projects – 20.4 % of agency respondents indicated they worked on a client project (commonly 2-4 projects) • Both industry and agencies considered NHS partnerships and joint working to be part of the commercial strategy – 86% industry – 56.8 % agencies
    • Understanding of joint working Agency responses Industry responses How well do you believe you understand the difference between Joint working and the following? 60 50 40 30 50 2% 10% 21% 27% 20 10 0 How well do you believe you understand the difference between Joint working and the following? 4% 8% 23% 40% 2% 8% 9% 25% 29% 29% 11% Medical and Educational Goods and Services 25% 27% Promotion Sponsorship 45 No clear understanding Vague understanding Reasonable understanding Good understanding Very good understanding Excellent understanding 40 25% 25% 27% 23% 21% 13.5% 18% 27% 11.5% 13.5% 18% 2.5% 11% 13.5% 9% 7% Promotion Sponsorship 35 30 25 32% 20 15 10 5 0 No clear understanding Vague understanding Reasonable understanding Good understanding Very good understanding Excellent understanding Medical and Educational Goods and Services While industry believed they understood the difference between joint working , medical education, promotion and sponsorship, almost half the agency respondents have a ‘learning gap’
    • Current strategy for social care Q) Do you currently have or are your working on a strategy to address the growing emphasis on social care? (industry) Q) Does you organisation currently work on any industry sponsored project focused solely on social care? (agency) Industry Agency Yes 2.1% 2.9% No 47.9% 73.5% Currently in preparation 22.9% 5.9% Don’t know 27.1% 17.6%
    • Knowledge of groups/organisations commissioning products Industry responses Agency responses How knowledgeable do you believe your company is about which NHS organisation/group commissions each of the medicines you sell? How knowledgeable do you believe your organisation is about which NHS organisation/group commissions each of the medicines your industry clients sell? 2.1% 2.9% Very Poor 22.9% 22.9% Poor 52.1% 20.6% Neutral Good Very Good Exception al Very Poor 11.8% Poor Neutral 23.5% Good 41.2% Very Good Exception al Al industry members believed that they had good knowledge about the relevant group/ NHS organisation that commissions the products they sell but 23% agencies did not believe that they were particularly knowledgeable about this
    • Understanding the needs of CCG Industry responses How well do you believe the company understands the needs of CCGs? Agency responses How well do you believe your organisation understands the needs of CCGs? 2.1% 8.3% 10.4% No clear understanding Vague understanding Reasonable understanding Good understanding 29.2% 50.0% Very good understanding Excellent understanding 5.9% 11.8% 8.8% No clear understanding Vague understanding 32.4% Reasonable understanding Good understanding Very good understanding Excellent understanding A high proportion of both industry and agency thought that they understood the needs of CCGs
    • Relationship with CCGs Industry responses Agency responses How would you rate your company’s current relationship with CCGs? How would you rate your industry clients current relationship with CCGs? 5.7% 6.4% 10.6% Very Poor Poor 34.0% Neutral 48.9% Very Poor 22.9% 20.0% Neutral Good Very Good Exception al Poor Good 51.4% Very Good Exception al More than half (59.5%) of industry respondents thought that their relationship with CCGs was neutral or poor and agencies believed it may be even less favourable
    • The next 12 months? Industry responses Agency responses Over the next 12 months how likely are you to change your promotional activities to respond to changes in the NHS? Over the next 12 months how likely is it that your clients will adapt their promotional activities to respond to changes in the NHS? 6.1% 2.2% Highly unlikely Somewhat unlikely Unlikely 43.5% 37.0% Likely Somewhat likely 17.4% Very likely Highly unlikely 6.1% 18.2% 9.1% 12.1% Somewhat unlikely Unlikely Likely 48.5% Somewhat likely Very likely The majority of industry anticipates having to change their promotional activities in the next 12 months in response to NHS changes
    • Number of joint projects Industry responses Agency responses How many NHS partnership or Joint working projects is your company currently involved in? 15.4% 3.8% I don't know 0 26.9% 1 How many NHS partnership or Joint working projects is your company currently involved in? 6.8% 11.5% 19.2% 13.5% 3 I don't know 0 6.8% 4.5% 38.6% 2 9.6% 2.3% 1 2 40.9% 3 4 4 5+ 5+