Social Networking 101 - Sept. 2008 Lunch & Learn


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Presentation to A*WIN (Allstate Women In Technology), 2008.

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Social Networking 101 - Sept. 2008 Lunch & Learn

  1. 1. A*WIN Lunchtime Lecture: Social Networking 101 Patty Lewis September 26, 2008 1
  2. 2. Social Networking 101 What is it? Benefits / Business Value Components and examples 2
  3. 3. What is social networking? Technology and services that enable users to…  Create unique personal profiles  Build and map out relationships  Leverage connections to accomplish tasks  Create, consume and share content Online social networks augment the personal and professional networks most people already have A.k.a. social computing and Web 2.0 3
  4. 4. Benefits / Business Value Expertise location Information sharing Collaboration Relationship building Sharing personal information helps build bridges. Such connections can yield*:  Faster, more efficient expertise location  More timely responses  More shared learning over longer periods* Cross & Parker, The Hidden Power of Social Networks, 95-97 4
  5. 5. Some Social Networking Sites As I walk you through some of the components of social networking, we’ll look at these consumer-facing sites:  LinkedIn: Networking site for business professionals  Shared bookmarking site  Facebook: Social network and application platform All enable people to connect around shared information and content 5
  6. 6. 1 of 7Social Networking Components Personal profiles  On-line identity is expressed via profiles  Often includes basic personal info, interests, associations, work history, testimonials, and a picture or “avatar”  Helps establish credibility and trust  Users typically control “who sees what”  May include user’s criteria for connecting  Helps users connect on shared interests  Example: LinkedIn 6
  7. 7. 2 of 7 Social Networking Components  Relationship management  Users map and expand their relationships with other people by inviting them to connect (“friending”), using search tools and connecting with friends of friendsLinkedIn Facebook invitation and “friend finder” 7
  8. 8. 3 of 7Social Networking Components Trust, reputation, rankings, badges  Reputation is made visible with ratings, rankings, badges and testimonials  Importance of reputation management 8
  9. 9. 4 of 7Social Networking Components Messaging, chat functions, and indicators of online “presence”  Communicate quickly, cut down on email  Can tell at a glance which team members are available to answer a question  Provide a sense of being together in a shared “space” Facebook chat 9
  10. 10. 5 of 7Social Networking Components Ability to create groups or networks  Groups and networks form around every kind of affiliation and interest  Administrators of the group determine the group’s “openness” (public / anyone can join vs. private / invitation only)  Discussion boards with topic “threads”  Repositories for sharing content such as links, documents, videos, pictures, etc.  Example: Facebook 10
  11. 11. 6 of 7 Social Networking Components Easy ways to connect and share  Web-based tools such as browser toolbar add-ins enable users to easily and quickly share, collaborate and co-create Browser buttons (“add-ins”)MediaWikiapplication 11
  12. 12. 7 of 7Social Networking Components Tagging  The practice of labeling Web content to facilitate later retrieval  Others’ tags are often visible and re- usable, enabling collaborative classification to create a “folksonomy” Tags are often displayed in “Tag clouds,” with font sizes weighted according to tag frequency 12
  13. 13. Social Networking Adoption Technology Adoption Approach Definitions Tools 13
  14. 14. Adoption Approach Gain experience via small group(s) of early adopters Include non-IT users where possible Provide safe environment for experimentation Guidelines – IT usage policy, etc. It’s about people, not tools 14
  15. 15. Definitions: What is a blog? A blog is an online journal or diary  Many kinds of content, from personal diaries to news, business and how-to Typical workplace uses:  Replace newsletters and bulletins  Department / team communications  Subject-matter experts – post FAQs Benefits:  Centralized conversation in shared space  Visible discussion vs. inboxes 15
  16. 16. Definitions: What is a wiki? A wiki is an editable Web site  Best known example: Wikipedia  Wiki is from Hawaiian “wiki-wiki”: quick Typical uses:  Managing a project or group  Community information / reference site Benefits:  Transparency – developing consensus in a shared space  All content is traceable and recoverable 16