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Step 5 Training Materials - Prepare your invitation information sheet
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Step 5 Training Materials - Prepare your invitation information sheet

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A handout to be used with the step 5 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step5training-guide …

A handout to be used with the step 5 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step5training-guide

The handout should be used in the Preparing an invitation session.

Print two copies

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  • 1. TRAINING MATERIALS: MODULE 5 Prepare your invitation: information sheet Use this information to help you to write your invitation. Chicken feed developer, manufacturer &Key Actor distributorAddress JP Chicken Feed Bharatpur, Chitwan Province NepalBackground of Company has been a successful player in the market for the past 5 years. Theirorganisation visionary manager pushes forward some strong social/ CSR policies, and they have shown a keen interest in expanding their customer base to poorer buyers. Their most recent annual report showed positive signs of growth.Key individuals Forward thinking / Kedar Bhandari, Head of R&D, Samir Gyawali, Operationalin organisation visionary manager for Western Province Influence and/or Kedar Bhandari, Head of R&D, and through him Stephen relevance Clark, Executive DirectorNeeds and Shorter term Grow sales volume of existing productinterests Grow customer base R&D in new products Medium term Consolidate market share Roll-out new product R&D in new sectors (e.g. cattle) Longer term Become market leader in chicken feed sector Enter new sectors (e.g. Cattle)Motivations Reasons to engage Opportunity to increase smallholder customer base and sales Opportunity to access R&D finance for new products and sectors Reasons not to engage Wariness of NGO-led ‘development’ initiative Existing research suggests serious barriers of entry to smallholder marketInfluential Positive influences Competitors: Not wanting to miss opportunities other takeactors over the advantage oforganisation Chamber of Commerce and Industries Negative influences NGOs: Past experience of unproductive partnerships
  • 2. TRAINING MATERIALS: MODULE 5 Prepare your invitation: information sheet Use this information to help you to write your invitation.Key Actor Department of livestock servicesAddress Dept of Livestock Services Kathmandu NepalBackground of The DoL has been going under a big restructuring process and a change of leadership.organisation Big budget cuts will hamper the capacity of the DoL to deliver appropriate extension services to marginalised areas in the project areas. However, the new director, Mr. Sheshtra is very innovative and keen to build public-private partnerships and find innovative business models to compensate for these cuts. A problematic situation in parliament (division and tensions between two main parties) is distracting from developments in agriculture. Next year the environment will improve after local elections.Key individuals Forward thinking / Mr. Nathu Chaudhary, Permanent secretary at thein organisation visionary Department Influence and/or Mr. Ishwor Pokhrel, Minister of Agriculture relevance Mr. Nathu Chaudhary, Permanent secretary at the Department District Livestock OfficersNeeds and Shorter term Meet this year’s targets for vaccination and de-worminginterests Medium term Reduce rate of nutrition related illness in cattle by 20 % Increase vaccination coverage to 50% in western province Longer term Reach 100 % coverage of extension services in western province Reduce rate of nutrition related illness by 80 %Motivations Reasons to engage Opportunity to connect with well-organised producers to meet this year’s targets Raise awareness for vaccination and de-worming services Reasons not to engage Lack of man-powerInfluential Positive influences Implementing NGOs with good track record for effectivenessactors over the Feed companies with track record of investmentorganisation Negative influences