Product bundling is a marketing strategy that involves offering several products for sale as one combined product.
JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA A PROJECT ON Indian telecom sector Made by- KANIKA ARORA PARNEET KAUR PUNEET MISHRA RAHUL CHAUHAN JAGMOHAN KUMAR CHANDRA PRAKASH BISHT
INTRODUCTION OF TELECOM SECTOR Telecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television. A number of multinational companies have shown their interest to invest in this industry and consequently the prices are reduced, the quality is also improved.
TELECOM SECTOR IN INDIA Telecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry. Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet.
Positioning – “Where you go our network follows U”
Hutch as a brand always tried to connect with the consumers in a simple, honest and real manner, while Vodafone is a more young and fun brand. So consumers will see a shift reflecting a more vibrant brand.
The “PUG” and the actor Irfan Khan will be retained for the brand promotions.
They are talking about the exclusivity of the network and the services they are offering to the consumers.
Is the behavioral are not performed to standards when measuring task performance.