INTRODUCTION OF TELECOM SECTOR<br />Telecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television.<br /> A number of multinational companies have shown their interest to invest in this industry and consequently the prices are reduced, the quality is also improved.<br />
TELECOM SECTOR IN INDIA<br />Telecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry.<br />Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet.<br />
COMPETITIVE ANALYSIS (MARKET SHARE AS ON 30/06/2011 <br />
INTRODUCTION TO VODAFONE<br /><ul><li>Vodafone Essar in India is a subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the license for Mumbai.
Vodafone Essar now has operations in 16 circles covering 86% of the India’s mobile customer base, with over 34.1 million customers.
Vodafone Essar, under the hutch brand, has been named the
Most creative and most effective advertiser of the year. </li></li></ul><li>INTRODUCTION TO VODAFONE CONTD.<br /><ul><li>Vodafone is the world’s leading international mobile communication company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide.
Vodafone has partnered with the Essar group as its principal joint venture partner for the Indian Market.
Vodafone across India had launched their brand on 21st September 2007.</li></li></ul><li>SWOT ANALYSIS<br />Strengths<br /><ul><li>Experience and knowledge phone business.
Strong ability to manage change and acquisition
Customer Oriented Tariff Plans & Schemes.</li></ul>Weakness<br /><ul><li>Vodafone slow in responding to trend towards bundling.</li></ul>Opportunities<br /><ul><li>Vodafone launched its own software application store- The joint Innovation lab in may 2009.
Maximum Revenue can be generated through 3G Services.
With better rural network coverage/; Vodafone has best opportunity to take 1st mover advantage </li></li></ul><li>SWOT ANALYSIS CONTD….<br />Threats<br /><ul><li>Increasing Competition
Difficult to raise funds because of recession,
Hence Vodafone has to prove actively attack and defense against each new entrant with a specific strategy to retain its No.1 Position in Delhi NCR.</li></li></ul><li>CURRENT TRENDS<br /><ul><li> World Calling Grids
Geographical Condition.</li></li></ul><li>STP ANALYSIS CONTD.<br /><ul><li> Targeting – Vodafone is adopting a multisegment approach. They are offering a series of differentiated products to their respective markets.
Home calling cards for family of those professionals who use to work abroad .
Facilities for circle users.</li></li></ul><li>STP ANALYSIS CONTD.<br /><ul><li> Positioning – “Where you go our network follows U”
Hutch as a brand always tried to connect with the consumers in a simple, honest and real manner, while Vodafone is a more young and fun brand. So consumers will see a shift reflecting a more vibrant brand.
The “PUG” and the actor Irfan Khan will be retained for the brand promotions.
They are talking about the exclusivity of the network and the services they are offering to the consumers.</li></li></ul><li>PERFORMANCE GAP<br /><ul><li>Is the behavioral are not performed to standards when measuring task performance.