Lessons from Kazaa Phil Morle (Founder/Pollenizer)
About Phil
Kazaa Innovations <ul><li>A quick re-cap </li></ul>
Napster Architecture <ul><li>First P2P file-sharing tool </li></ul>
Kazaa Architecture <ul><li>Next generation with distributed DB and swarming downloads </li></ul>
Other innovation <ul><li>P2P installer </li></ul><ul><li>P2P assets in web pages such as images </li></ul><ul><li>Single-C...
Why (Not) P2P? <ul><li>Some ecosystem challenges </li></ul>
Why P2P? <ul><li>“Zero” costs </li></ul><ul><li>Massive scalability </li></ul><ul><li>High speed (theoretically) </li></ul...
Why Not P2P (I) <ul><li>Download required </li></ul><ul><li>Bandwidth is cheap. Storage is cheap. </li></ul><ul><li>Separa...
Why Not P2P? (II) <ul><li>QoS </li></ul><ul><li>Difficult to know what’s going on </li></ul><ul><li>Difficult to manage th...
P2P: What for? <ul><li>Online Video? </li></ul><ul><li>MMOG – (Massively Multiplayer Online Games) </li></ul>
Online video needs P2P? <ul><li>Storage + Bandwidth + Encoding + Licensing = Profit? </li></ul>
YouTube Economics From SiliconAlley Insider – Economics of Online Video
Reduce Costs
MMOGs Need P2P? <ul><li>Assets, interaction speed, game state </li></ul>
Other uses… <ul><li>? </li></ul>
Making it work…
Users need… <ul><li>P2P integrated with the web, reasonably priced bandwidth, local caching </li></ul>
ISPs need… <ul><li>Local caching, to become a formal part of the media business </li></ul>
Content owners need… <ul><li>Stats, $, viral channels, licensing opportunities </li></ul>
The End
Ping Me <ul><li>[email_address] </li></ul><ul><li>Twitter: philmorle </li></ul><ul><li>Skype: pmorle </li></ul><ul><li>Blo...
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Lessons From Kazaa

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At the end of 2008, I attended an inspiring mini-conference in Palo Alto for CTOs to jam about big ideas. The conference was hosted by MIH/Naspers and over the 3 days we heard inspiring talks from Werner Vogels (Amazon) and Jason Hoffman (Joyent) as well as representatives from QQ (China), GaduGadu (Poland), iBebo (India). I learned a lot and met some great people.

This is my keynote on some lessons I learned at Kazaa. It was great to be amongst a crowd that managed bigger communities than we served at Kazaa and felt incredibly retro to discuss tech that was so 'old'.

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  • Retro session. Like being at the tech museum again… Some of the things I learned at Kazaa about the importance of a well oiled ecosystem on a user powered web. Who used Kazaa?
  • Lessons From Kazaa

    1. 1. Lessons from Kazaa Phil Morle (Founder/Pollenizer)
    2. 2. About Phil
    3. 3. Kazaa Innovations <ul><li>A quick re-cap </li></ul>
    4. 4. Napster Architecture <ul><li>First P2P file-sharing tool </li></ul>
    5. 5. Kazaa Architecture <ul><li>Next generation with distributed DB and swarming downloads </li></ul>
    6. 6. Other innovation <ul><li>P2P installer </li></ul><ul><li>P2P assets in web pages such as images </li></ul><ul><li>Single-Click Purchase Media Store </li></ul><ul><li>Preview video </li></ul><ul><li>Participation Level </li></ul><ul><li>Magnet Links </li></ul><ul><li>Kapsules </li></ul><ul><li>Application Security </li></ul>
    7. 7. Why (Not) P2P? <ul><li>Some ecosystem challenges </li></ul>
    8. 8. Why P2P? <ul><li>“Zero” costs </li></ul><ul><li>Massive scalability </li></ul><ul><li>High speed (theoretically) </li></ul><ul><li>Anyone can easily publish </li></ul>
    9. 9. Why Not P2P (I) <ul><li>Download required </li></ul><ul><li>Bandwidth is cheap. Storage is cheap. </li></ul><ul><li>Separate from the rest of the web </li></ul><ul><li>Upload costs </li></ul>
    10. 10. Why Not P2P? (II) <ul><li>QoS </li></ul><ul><li>Difficult to know what’s going on </li></ul><ul><li>Difficult to manage the flow </li></ul><ul><li>NAT </li></ul><ul><li>Expensive ISP transit links </li></ul>
    11. 11. P2P: What for? <ul><li>Online Video? </li></ul><ul><li>MMOG – (Massively Multiplayer Online Games) </li></ul>
    12. 12. Online video needs P2P? <ul><li>Storage + Bandwidth + Encoding + Licensing = Profit? </li></ul>
    13. 13. YouTube Economics From SiliconAlley Insider – Economics of Online Video
    14. 14. Reduce Costs
    15. 15. MMOGs Need P2P? <ul><li>Assets, interaction speed, game state </li></ul>
    16. 16. Other uses… <ul><li>? </li></ul>
    17. 17. Making it work…
    18. 18. Users need… <ul><li>P2P integrated with the web, reasonably priced bandwidth, local caching </li></ul>
    19. 19. ISPs need… <ul><li>Local caching, to become a formal part of the media business </li></ul>
    20. 20. Content owners need… <ul><li>Stats, $, viral channels, licensing opportunities </li></ul>
    21. 21. The End
    22. 22. Ping Me <ul><li>[email_address] </li></ul><ul><li>Twitter: philmorle </li></ul><ul><li>Skype: pmorle </li></ul><ul><li>Blog: philmorle.com </li></ul><ul><li>Company: www.pollenizer.com </li></ul>
    23. 23. Ecosystem
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