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Lean machines 99dresses and Spreets

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Presentation at Yahoo7 to support a talk on how Pollenizer launches new market place web businesses using #leanstartup principles. Won't make a huge amount of sense if you were not there :)

Presentation at Yahoo7 to support a talk on how Pollenizer launches new market place web businesses using #leanstartup principles. Won't make a huge amount of sense if you were not there :)

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  • Pollenizer\nPhil\nNikki\nSpreets\n99dresses\n
  • What is Pollenizer?\nInvestment Problem \nValidation\n
  • Lean is how we validate - get to show momentum and reduce risk\n“Lean” not cheap. (survive drought, reacts, fast, smart)\nCustomer and product - brings ‘agile’ to the rest of the business\nRelease early release often - test - \n\n
  • Group buying\nSelling more than our competitors - for example, we sold out a couple of nights of Fame in one day\n\n
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  • Some principles with stories from Spreets and 99dresses\n
  • Lamington test in bootcamps\nEven if you are an engineer... try this... in some way.... let everyone on the team try it....\nExplain the product and why it is useful...\n
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  • SPREETS\nTime and money are good.\nTime bursts for the business - Release by Feb 8th (4th)\nStarted with Pollenizer friends\nThen the restaurant next door\nThen Sydney\netc\n\nOne Month "Capacity to execute" set metrics...\n\n99 DRESSES\n\nLimited resources – started with just dresses\nWe weren’t releasing until we had 1000 dresses uploaded in the wardrobe\n\n\n\n\n
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  • In context of execution - includes looking in people’s eyes, finding partners, etc\n
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  • A big idea is important but execution is where it counts. \nThat way you learn quicker\nIts in the details that you get customers?\nHow quickly do you release?\n\n\n\nSPREETS\n\n2 releases per day at first. Now about 1 per week.\nOne year ago today we talked about it.\n1 day later we had sold our first deals\n7 weeks later we were live.\nToday the business generates millions of dollars per month\n\nSpreets, Ouffer, JumpOnIt, Scoopon, Cudo\n\n
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  • Show growth of the sites - show friendorse?\nUsage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there. That means every moment you’re working on something without it being in the public it’s actually dying, deprived of the oxygen of the real world.\n\n http://money.cnn.com/2009/08/24/technology/linkedin_reid_hoffman.fortune/index.htm As Reid Hoffman said: “If you’re not somewhat embarrassed by your 1.0 product launch, then you’ve released too late“.\n
  • Spreets was scrappy\n Architecture was hard to get back on top of after we launched but speed was more important\n
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  • No spreets vouchers until we had sold some. Before this we manually cut and pasted emails and learned what we needed...\n
  • Think you know what they want\nCustomers before product\nValidate first\n99dresses - Facebook\n
  • Think you know what they want\nCustomers before product\nValidate first\n99dresses - Facebook\n
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  • Spreets - \nLevers - what to adjust before we would people send on? Adsense, facebook ads, \nWhat we could not sell\n\nWe held back... others raced ahead and now all th emoney in the world can't help.\n\nThen we threw 2 million at it.\n\n99dresses?\n
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  • Transcript

    • 1. Lean MachinesMarketplace Building at Pollenizer
    • 2. What is Lean?
    • 3. Principles
    • 4. Sell something first
    • 5. Sell something first
    • 6. Sell something firstFacebook event + fan 1000 dresses uploaded page
    • 7. Constraint is good http://www.flickr.com/photos/hippie/2475795533/
    • 8. Constraint is goodLimited resources = Accountability tocreative marketing fans
    • 9. ShareC r a p
    • 10. ShareI shared my vision in a public event on It was viewed by 40,000+ people. That’s pretty public.
    • 11. Execute. Repeat Measure HypothesisBuild Design
    • 12. Slightly embarrasing“Usage is like oxygen for ideas. You can never fullyanticipate how an audience is going to react tosomething you’ve created until it’s out there. Thatmeans every moment you’re working on somethingwithout it being public it’s actually dying, deprived ofoxygen in the real world.” Matt Mullenweg - Wordpress
    • 13. Slightly embarrasing“If you’re not somewhat embarrassed by your 1.0product launch, then you’ve released too late.” ReidHoffman - LinkedIn Founder
    • 14. Slightly embarrasing
    • 15. Slightly embarrasingBuggy 1 category Webcam videos
    • 16. Manual Testing and Experimentation Testing assumptions + = SOLD!Dress Email with Assumption Paypal button proven
    • 17. Manual Testing and Experimentation Testing assumptions + =Brief Friends Assumption proven
    • 18. Manual Testing and Experimentation Where to begin?
    • 19. Don’t build it until you need it Comprehensive search
    • 20. Don’t build it until you need it
    • 21. You are wrong. Probably
    • 22. You are wrong. Probably
    • 23. You are wrong. Probably Manual solution Automatic solution
    • 24. You are wrong. Probably
    • 25. You are wrong. ProbablyCare factor = 0
    • 26. Perfect the Model
    • 27. Thanks. Questions?• Phil Morle • phil@pollenizer.com • @pmorle• Nikki Durkin • nikki@99dresses.com • @99dresses

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