PETER MONAHAN<br />26008 Firefly Lane, South Riding, Virginia 20152<br />703.408.2116 - pmonahan12@verizon.net<br />EXPERI...
Directed the design and development of all online marketing tests including price, product options, creative positioning a...
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Peter Monahan Resume

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Accomplished, senior e-commerce / online marketing professional with broad consumer marketing experience, encompassing strategic planning, interactive marketing, creative development, SEO/SEM, email marketing and site optimization, with the ability and skill set to provide creative and innovate leadership while focusing on maximizing revenue.

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Peter Monahan Resume

  1. 1. PETER MONAHAN<br />26008 Firefly Lane, South Riding, Virginia 20152<br />703.408.2116 - pmonahan12@verizon.net<br />EXPERIENCE SUMMARY<br />Management Level:Director<br />Industry Background:Consumer Information/Data, Products<br />Market Segment Background:Consumer, Business-to-Business<br />AREAS OF EXPERTISE<br />* eCommerce / Online Marketing & Optimization * Consumer Marketing<br />* Web Analytics and Segmentation* Program Management/Development<br />* Email / CRM Marketing and Development* Search Engine Optimization (SEO / SEM)<br />OVERVIEW<br />Accomplished, senior e-commerce / online marketing professional with broad consumer marketing experience, encompassing strategic planning, interactive marketing, creative development, SEO/SEM, email marketing and site optimization, with the ability and skill set to provide creative and innovate leadership while focusing on maximizing revenue. <br />CAREER HIGHLIGHTS<br />Director, Consumer Marketing February 2005- March 2010 <br />CARFAX, Centreville, Virginia<br />Responsible for developing and implementing the consumer marketing strategic plan for carfax.com, including revenue and traffic goals. I Identified trends and opportunities within existing and emerging digital technologies, perform ongoing analysis on visitors behavior to pinpoint areas of focus as well as to insure online objectives are met. Developed tests to enhance the complete consumer experience, maximized revenue and drive qualified traffic (paid and organic search) to the site. Successfully worked across departments including, Business Development, Project Services/Development as well as with CARFAXs Senior Management team. <br /><ul><li>Developed and executed the annual Consumer Marketing plan that resulted in consistent revenue growth, exceeding forecast by 4%-8% each year for the past 5 years.
  2. 2. Directed the design and development of all online marketing tests including price, product options, creative positioning and purchase process, which increased Consumer revenue by 30%.
  3. 3. Increased online consumer traffic, Pay-Per-Click, Organic Search, Affiliate and Partner marketing by a 20% through keyword and page optimization.
  4. 4. Developed email marketing campaigns to generate cross-sell revenue and support Partner relationships.
  5. 5. Created up-sell marketing campaigns through emails and promotions on carfax.com to increase sales, growing up-sell revenue to over 6% of the total consumer revenue.
  6. 6. Launched a new consumer website to increase sales, brand preference and support the national advertising campaign which resulted in a 20% increase in consumer requests for CARFAX Reports. </li></ul>Marketing Consultant April 2001 – February 2005<br />PTM Consulting Inc., South Riding, Virginia<br />Assisted various companies in the development and execution of online marketing strategies, the integration and launch of new product lines and the creation of effective campaigns across multiple channels.<br />Worked for VeriSign’s Managed Hosting Service with responsibility for increasing online sales and leads. Developed and managed an affiliate marketing program with Commission Junction and optimized the keyword marketing program with Google and Overture.<br />Managed the integration, re-branding and re-launch of a strategic website at Cable & Wireless’ Global Internet Group. Managed multiple areas/channels within the company as well as with Cable & Wireless’ international offices including Japan, UK and across Europe. Other accomplishments include developing and executing a quarterly country and language specific newsletter for 11 European countries in 15 languages.<br />Director, Member Acquisition 2000 - 2001 <br />comScore, Reston, Virginia<br />Responsible for all member acquisition and retention programs for comScore's 1.5M member online market research panel. Managed and developed business partnerships with vendors and strategic partners. Identified new value propositions, wrote requirement documents for new initiatives and functionality. Managed the $1M recruiting budget, adhering to strict budgeting guidelines. Worked with comScore's International partner to design and implement recruiting sites for Europe.<br /><ul><li>Increased the percentage of free members (free to comScore) from under 10% to over 18%.
  7. 7. Created a Search Engine Optimization program which obtained top 10 search engine listing with the major search engines including; SNAP, CNN, Lycos and Google.
  8. 8. Developed and implemented the following successful acquisition programs: Last Chance Pop-up, Monthly Win-Back email, System Tray Icon and a new Refer-A-Friend program.
  9. 9. Developed new value propositions including: Virus Scanning, Content Filtering and Download Management program.
  10. 10. Introduced a new streamlined registration process which increased the conversion percentage from 8% to over 11%.
  11. 11. Reduced the cost per member from over $4.00 to $0.89</li></ul>Director, Email Products 1999 - 2000<br />E-centives, Bethesda, Maryland<br />Responsible for developing and implementing the strategic plan for all outbound email products for this leading online direct marketing infrastructure company. Focused on new feature/functionality development, creative design, sales collateral development, scheduling, process flow improvements and competitive tracking. Achieved aggressive revenue goals by working closely with senior management, sales and client services to maximize customer offer incentives.<br /><ul><li>Grew email marketing from 10K emails per month to 15MM monthly.
  12. 12. Generated $1.5M in new revenue through the development and execution of new email products.
  13. 13. Worked closely with portal partners to create customized email executions, doubling the partner specific programming options.</li></ul>CAREER HISTORY<br />CARFAX - 2005 to 2010 <br />Director, Consumer Marketing<br />PTMConsulting, Inc. - 2001 to 2005<br />Independent Consultant<br />comScore - 2000 to 2001<br />Director, Member Acquisition<br />E-centives - 1999 to 2000<br />Director of E-mail Services<br />Independent Consultant - 1996 to 1999 <br />America Online - 1995 to 1996<br />Marketing Specialist <br />The Franklin Mint - 1992 to 1995<br />Marketing/Sales Manager- Japan, Australia & New Zealand<br />Marketing Analyst<br />Towne-Oller - 1987 to 1990<br />Senior Sales Analyst<br />Sales Analyst<br />EDUCATION <br />MBA, University of Notre Dame, May 1992 <br />BA, Iona College, August 1986<br />

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