Successful QR Code Marketing


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What are QR Codes, and how can they be used in your business? Find out more in this presentation and at

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Successful QR Code Marketing

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  2. 2.   Successful  QR  Code  Marketing   QR Codes For Your Business By Go Mobile Media Marketing Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  3. 3.   Successful  QR  Code  Marketing   QR Codes You have probably started to see these squiggly looking squares springing up everywhere, in fast food chains, on popular soft drink bottles and cans, as well as on flyers, tickets, magazines and business cards. Companies are using them to provide information on products in the store, providing information which can help the buying decision process. What On Earth Are These? These particular codes are called QR Codes. QR stands for Quick Response. A QR code is actually a 2D (two-dimensional) matrix barcode. QR codes were invented in Japan by Toyota almost two decades ago for the auto industry for keeping track of car parts inventory. A QR Code is simply a graphical image that stores information. You’re already familiar with UPC barcodes which are one-dimensional barcodes, usually on products you buy in a store. A UPC code is rather limited in the amount of information it can hold. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  4. 4.   Successful  QR  Code  Marketing   A 2D barcode holds information in 2 dimensions and can hold a surprising amount of information, giving it greater flexibility for different uses. There are several types of 2D barcodes, such as a Microsoft Tag and the QR code. The QR Code is the code most people are familiar with seeing. People often refer to all 2D barcodes as QR Codes. A QR Code is free for anyone to use and has become the most widely accepted 2D barcode. The QR Code is the 2D barcode we’ll be talking about in this report. How Do You Read QR Codes? QR codes are read by software which scans them and then links to the information they contain. A reason for the recent increase in the use of QR codes is the increase in the number of Smart Phones people are buying. You can download a QR scanner app into a Smart Phone – software which will read the QR Code. There are many free scanner apps available to download onto a phone. I would suggest searching for a qr code scanner and look for one with 4or5 stars. Two examples of free apps are: ZXing and Kaywa. Some Smart Phones come already set up with a QR code scanner. Once you have downloaded the scanning app, you can use the Smart Phone’s camera to scan the QR code. Barcodes are designed to allow content to be decoded at high speed, providing some desired information. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  5. 5.   Successful  QR  Code  Marketing   Once they are scanned, QR Codes can: • • • • • • • • Take you to a website Send a text message Show a map location Show a phone number for customers and prospects to call Show a virtual business card Take you to a video Take you to a coupon/offer Show other information such as… Take you to a Sweepstake Form Take you to a YouTube Video Take you to a Mobile vCard Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  6. 6.   Successful  QR  Code  Marketing   Why Would People Scan a QR Code? QR Codes are great to use right now because they are something new that many people haven’t seen before and they add an element of suspense. People are intrigued about what they’ll find behind the code. People are scanning QR Codes for the following reasons: • Curiosity – to know what they do • To get more information • Take advantage of a coupon, discount or gift • Gain access to exclusive content • Buy something When you use QR codes for the first time in your business, you may want to teach customers about what they are and how to scan them. A simple picture with instructions explaining the process is usually enough. The only limit to where you can use these codes is your imagination. See the next page to find out different ways QR Codes have been used. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  7. 7.   Successful  QR  Code  Marketing   1.    Business  Card     Put  a  code  on  your  business  card  and     download  the  vCard  contact     information     directly  into  the  phone’s  contact  manager.     2.    Put  it  on  Price  Tags  in  a  Store     Taking  them  to  a  specs  page  online  (Best     Buy  does  this  quite  effectively).     3.    Put  it  on  your  website  Contact  Us  page     People  who  take  a  picture  of  your  page     on  the  screen,  put  you  in  their  contact     list.     4.    Put  it  in  Print  Ads     People  can  scan  to  be  taken  to  a     specific  landing  page  on  your  website.     10.    Put  one  on  Videos     Take  to  landing  page  for  more     information  or  special  offer.   5.    Put  it  on  a  Campaign  Sign     Information  on  how  to  volunteer,     donate,  or  see  the  candidate  speak  on     an  issue.         14.    Coupons   Scanning  directs  them  to  a  mobile  coupon.   6.    Put  it  on  a  For-­‐Sale  Sign     Take  them  to  a  website  with  video  and     information  about  the  item  being  sold:       House,  car,  etc.           15.    Direct  Mail   Include  various  scan  codes  (call  us,  watch  a   video,  launch  website,  enter  sweepstakes).   7.    Put  it  on  your  Luggage     If  your  luggage  ever  gets  lost,  it  will  have     your  contact  information.     16.  There  is  an  App  for  That   Add  a  scan  code  that  takes  the  consumer  to   the  mobile  app  that  you  want  them  to   download  on  an  iPhone  or  Android.   8.    Link  to  Social  Media  Profiles     Easy  to  like  on  Facebook  or  follow  on     Twitter.     17.    Scan  to  Win     Enter  a  chance  to  win!   9.    Conference  Name  Tags     Contact  Information.     18.    Taxi       11.    PayPal  Buy  Link      Scanning  takes  them  to  PayPal  to  buy  your     item.       12.    Promote  an  Event     Scanning  the  code  takes  them  to  the     itinerary  of  the  event.         13.    Put  one  on  PowerPoint  Presentations   Take  to  landing  page  for  more     information  or  special  offer.                       Scan  to  call  a  taxi.   Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  8. 8.   Successful  QR  Code  Marketing   Why Should You Use QR Codes? Traditional marketing is usually “push” marketing. You push information at people. It is a one-way message. People can’t talk back to the TV, radio or newspaper. When using QR Codes, you allow people to interact with your marketing. With the proper incentive, people will voluntarily scan the code and “talk” to you to get your message. Your marketing becomes “pull” marketing. You initiate a two-way conversation. Some QR Code campaigns may allow you to continue to have a conversation with the people who have scanned the code, if you have set it up to collect contact information. What Do You Need to Know About Using QR Codes? As you know, most people will try something at least once. In the case of QR Codes, people will scan them at first out of curiosity. Once they’re familiar with the codes, people will scan them to get something of value. That something can be a coupon, a discount or some information they want. QR codes may be directed to a mobile webpage specific to your offer/promotion/event. You want to make sure you provide a good value to your customers, so they continue scanning QR Codes. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  9. 9.   Successful  QR  Code  Marketing   You want to make sure the codes are readable by scanners. They should also be placed in locations convenient to be scanned, as well as in locations with Wi-Fi access for the Smart Phones. If you’re sending your customers to a website when they scan the QR Code, you want to make sure that website is mobile friendly. Of course, you will want to make sure you have a clear Call to Action. Tell customers what to do and what they will get when they scan the code. For example, Scan Me to Download My Contact Information, Scan Me & Enter to Win, Scan Me for Testimonials, Scan Me & Like Us on Facebook, or Scan Me & Save. Is This Just Another Fad? People ask if QR codes are a fad. The simple response to this is that before barcodes were invented we had to ticket all inventory. Now UPC barcodes are on almost all items we buy in stores and universally used. QR codes are no different. They are simply used to generate a quick response from the user to get information. Since they are able to hold more information, it’s likely their use will only increase in the marketplace. These barcodes are being used more and more in advertising as well as on tangible goods. The more people get used to them and actually understand how they work, the more they will be accepted and used. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  10. 10.   Successful  QR  Code  Marketing   As the owner of a small business, you should be aware that the larger corporations are using QR Codes in their marketing more and more. Companies such as Home Depot, Macy’s, Target, Subway, TGI Friday’s, Taco Bell and others are using QR Codes on a regular basis in their marketing strategies. QR Codes are an affordable strategy you can use when planning your business marketing. The key to successful QR code campaigns is using a QR code generator that allows you to change the content whenever necessary so that once you print the QR code on all ads, flyers, etc. all that is required is to change out the content and the QR code is still relevant. This process ensures you do not want to have to reprint all the marketing materials which translates to saving you and your business money. These codes can be linked to an opt-in form for entering a contest or for an offer of interest to your customers. If your intention is to collect contact information to market to a customer in the future, make sure subscribers know they will be receiving more offers from you in the future if they opt-in to this contest or offer. The beauty of using a QR code the right way is that people don’t have to wait to go home to their computer to sign up for something. They don’t need to write anything down or remember a phone number or some other information. They just scan the code and get the information they want. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639    
  11. 11.   Successful  QR  Code  Marketing   When you develop the offer you’ll be using with the QR Code, remember to ask yourself: If this wasn’t your ad, would you scan this code? In summary, QR codes can be a fun mobile marketing tool for you to use as your market your business. It allows you to interact with your customers and can enhance the other marketing you are already doing. This report has been provided courtesy of: Go Mobile Media Marketing Toll Free 1-888-544-4639 Please feel free to contact us should you have any questions about this report. We are happy to discuss with you how we can help to grow your business. Go  Mobile  Media  Marketing  |  |  |  1-­‐888-­‐544-­‐4639