Go Mobile Media Marketing Loyalty Program Guide

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The mobile reward program lets merchants validate and reward customers for in-store loyalty with their
mobile website. This ranges from loyalty cards to coupons and exclusive offers. Start building
rewards that will drive traffic to your stores today! http://www.gomobilemediamarketing.com/services/mobile-loyalty-program/

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Go Mobile Media Marketing Loyalty Program Guide

  1. 1. MOBILE REWARDS PROGRAM WITH We're pleased to announce the launch of our mobile rewards builder – an easy-to-use tool that allows merchants to build mobile reward programs for customers. The mobile reward program lets merchants validate and reward customers for in-store loyalty with their mobile website. This ranges from loyalty cards to coupons and exclusive offers. Start building rewards that will drive traffic to your stores today. CALL 1-888-544-4639 TO ADD A REWARD PROGRAM TO YOUR ACCOUNT
  2. 2. EXPERIENCE CUSTOMERS CREATE USE EARN PROFILE LOYALTY REWARDS OF SMARTPHONE/TABLET USERS PREFER TO USE THEIR MOBILE DEVICE TO INTERACT WITH LOYALTY AND REWARD PROGRAMS. US Loyalty Report by Maritz
  3. 3. EXPERIENCE MERCHANTS SEND MOBILE TRACK SMS VALIDATION USAGE OF MEMBERS WANT COMMUNICATIONS FROM THEIR LOYALTY PROGRAMS. US Loyalty Report by Maritz
  4. 4. 1 SET UP YOUR PROGRAM After signing up, log in and click Rewards Program from the Marketing menu. Then, click Create New Program. 1 4 5 2 3 7 SUBSCRIBER SIGN UP 2 4 1 2 3 PROGRAM NAME 6 Ex: Go Gelato Rewards The program name will display on the reward programs list page in the marketing section. PROGRAM BELONGS TO Select a client that the program is under, this will determine the URL and mobile site that will be used alongside this program. SMS LONG CODE Assign an SMS long code to this program to send text messages to subscribers of the program. If you don’t have any available SMS long codes, please provide your preferred area code for a new one. Each program purchase includes one new SMS long code. NOTE Once an SMS code is assigned, it cannot be changed or moved. 3 4 4 5 6 7 SITE MENU BAR & FOOTER The site menu header and footer will display on all pages in the reward program giving subscribers an easy way to navigate available mobile pages from the rewards page. COUNTRY This is the country where the program will be primarily used. LOCATION Require the user to share their location in order to request an ePunch or redeem a reward. The request will only be sent if the user is within one mile of a participating location. SIGN UP CONFIRMATION TEXT MESSAGE This message will be sent to the subscriber immediately after their account is created.
  5. 5. 8 2 ADD MERCHANTS 9 MERCHANT SIGN IN 9 8 9 10 ADD MERCHANTS Merchants are the locations where subscribers can use and validate rewards. Each program can have up to five merchant locations per license. MERCHANT LOG IN This username and password is unique to the merchant and gives them access to their validation page to confirm or decline subscriber requests. CONFIRM ePUNCHES ePunches are sent by customers to authenticate transactions. Merchants confirm incoming ePunch requests when the subscriber has met the ePunch requirements. MERCHANT ADMIN 10 11 12 11 12 DECLINE ePUNCHES If customer doesn’t qualify for validation, merchants can decline the requests to remove it from the validation page. REWARD REDEEM Subscribers redeem rewards similar to making ePunch requests. Merchants can confirm or decline reward redemptions based on the requirements.
  6. 6. 3 ADD REWARDS SUBSCRIBER HOME 13 14 17 15 16 13 16 17 18 19 15 REWARDS 19 13 14 15 16 14 TITLE The title will display as the lead text on the loyalty card. A title is not needed and will not be displayed for rewards that don’t require ePunches. REWARD NAME The reward name describes the earned or existing reward that’s available for redemption. DESCRIPTION The description is displayed under the title and reward name. This text will appear on both loyalty cards and rewards usually stating the requirements of the reward. ePUNCHES ePunches are the number of transactions required to earn a reward. If the number is set at zero the offer will only display in the rewards section of the subscriber’s account. The progress bar on the subscriber’s home page will display the total confirmed punches they have received. 17 18 19 EXPIRATION DATE This is the date where the reward will no longer be available for redemption. REWARD AVAILABILITY This is the frequency of how often the reward can be redeemed before it expires. REWARD IMAGE Upload an image that will display on the reward. Use the crop window to highlight the area of the image you want to display on the reward. Each reward can have one image, but is not mandatory for use.
  7. 7. MANAGEMENT 20 21 22 23 24 25 27 26 28 20 21 22 23 24 PROGRAM DETAILS The reward program details page provides a summary of the program, including subscriber and reward information. 25 SEND BULK MESSAGE This tool allows you to send SMS messages to your subscriber list alerting them of new offers and incentives to keep participating. PROGRAM LINKS These are the main links for your program. That includes the homepage, the create account and validation page. LOYALTY CARD & REWARD DETAILS Each reward on the list clicks through to the edit reward page where changes can be made. Each reward lists the total number of ePunches and redemptions for that reward. ADD/EDIT MERCHANTS & REWARDS These links bring you back to the reward program settings and edit rewards page. 26 27 28 SUBSCRIBER LIST This is the detailed list of subscribers for your reward program, they can be sorted by total number of ePunches and newest subscribers. This is the list that bulk SMS messages will be sent to. EXPORT SUBSCRIBER DATA Download subscriber data to a CSV file, which can be uploaded to an existing CRM platform. SELECT PROGRAM The reward programs that are in your account. SUBSCRIBER ePUNCHES This is the total number of ePunches for each subscriber in your program.
  8. 8. MOBILE REWARDS HIGHLIGHTS Mobile Loyalty Cards that are simple to set up and use. Build reward incentives branded for any business that will drive store traffic. Hosted on the mobile web without the inconvenience of downloading an app. Merchants validate ePunch requests and reward redemptions from any mobile device. Use SMS text alerts to keep customers updated and using their rewards. Track the activity of subscribers by the rewards used and total ePunches. Personalized mobile dashboard for subscribers to check rewards and use loyalty cards. SUBSCRIPTION Reward Program licenses include an SMS long code for text messaging subscribers and a custom URL. Each license holds up to 5 merchant locations where rewards and ePunches can be validated. If you have a business with more than 5 locations, multiple licenses can be used. CALL 1-888-544-4639 TO ADD A REWARD PROGRAM TO YOUR ACCOUNT This document encapsulates what the program is, but it doesn’t show you the real success that can be achieved by using this program as a local business or reseller. If you haven’t already signed up and are excited to get started, call Go Mobile Media Marketing at 1-888-544-4639 to establish your account, custom URL, and SMS long code.

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