3 Strategies to Use QR Codes to Get More Clients

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What are QR Codes, and How Do They Work? Find out more through this presentation.

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3 Strategies to Use QR Codes to Get More Clients

  1. 1. 3Strategies to Use QR Codes to Get More Clients Pam Lehr Go Mobile Media Marketing
  2. 2. 3 Strategies to Use QR Codes to Get More Clients Mobile is EVERYWHERE whether we adopt it or not. Your audience is mobile...is your business? CREATE, ENGAGE, and MEASURE What are QR Codes, and how do they work? (please refer to the "Basic Instructions for Downloading a QR Code App.PDF" for more detail): Step 1: Go to your phone's app store. Step 2: Search on your app store for a "QR Code Reader". Step 3: Select a 4 or 5-star rated QR Code Reader. Step 4: Install the QR Code Reader (this make take 4 or 5 minutes). Step 5: Once the app is installed, go to your apps and click on the QR Code Reader. Step 6: Find the QR Code you want to scan. Step 7: With the QR Code Reader open, make sure it is set to "scan", and point your phone's camera towards the QR Code. Once the QR Code is in focus, the phone's camera will capture the image, and open the URL. TRY IT NOW by scanning this QR Code: Scan Me to Take Survey Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639 2
  3. 3. 3 Strategies to Use QR Codes to Get More Clients Are people scanning QR Codes? Almost 16 million scans in Q2 of 2012 - 140% increase in scans from Q2 of 2011 to Q2 of 2012. 3 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  4. 4. 3 Strategies to Use QR Codes to Get More Clients QR Codes are companies most used mobile component for ENGAGING customers. 4 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  5. 5. 3 Strategies to Use QR Codes to Get More Clients WHY will someone scan a QR Code? Give me a reason to scan - A strong call-to-action must be printed with the QR Code. The #1 mistake business owners make when encouraging their customers to scan their QR Code, is that the QR Code is directed to a desktop website. For example... 5 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  6. 6. 3 Strategies to Use QR Codes to Get More Clients *QR Codes are a convenient way to deliver content. *A scan must maintain a mobile experience. Scan Me to Take Survey Make sure you TEST, TEST, TEST to ensure it works before printing. 6 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  7. 7. 3 Strategies to Use QR Codes to Get More Clients Static QR Codes vs. Dynamic QR Codes Static Dynamic Content of where the QR Code is directed and cannot be changed Print the QR Code once and change the content as often as required 7 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  8. 8. 3 Strategies to Use QR Codes to Get More Clients What information could I offer when using QR Codes? 8 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  9. 9. 3 Strategies to Use QR Codes to Get More Clients Scan Me to Download Contact Information Scan the above QR Code to download the vCard. Not sure how to do this? See visual instructions here. Using a QR Code on name badges at a conference for networking is invaluable! For more info... http://www.gomobilemediamarketing.com/using-mobile-to-follow-up/ 9 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  10. 10. 3 Strategies to Use QR Codes to Get More Clients Scan & Download FREE Report 10 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  11. 11. 3 Strategies to Use QR Codes to Get More Clients Scan Me For Testimonials Scan & Save 11 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  12. 12. 3 Strategies to Use QR Codes to Get More Clients Scan & Enter to Win Scan to Donate 12 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  13. 13. 3 Strategies to Use QR Codes to Get More Clients Scan For Tradeshow Info 13 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  14. 14. 3 Strategies to Use QR Codes to Get More Clients QR Code marketing is like any form of marketing, and needs to be measured for effectiveness. 14 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  15. 15. 3 Strategies to Use QR Codes to Get More Clients 15 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  16. 16. 3 Strategies to Use QR Codes to Get More Clients To Recap... 1. Create a QR Code with a downloadable vCard for your business card. 2. Engage your audience with a landing page to launch a video, optin for a free offer, make a purchase, etc. 3. Measure your scans. We would love to hear from you by taking a quick survey on QR Codes: Scan Me to Take Survey 16 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  17. 17. 3 Strategies to Use QR Codes to Get More Clients **BONUS draw - anyone who scans and completes the above survey within 48 hours will be entered to win a QR Code leading to a custom mobile webpage with downloadable vCard ($99 value)! PLUS: A Handout with References The QR Code "Look Book" 17 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639
  18. 18. 3 Strategies to Use QR Codes to Get More Clients Go Mobile Marketing created an interesting QR Code for my business card that generates hits on my website and is translating into opt-ins and sales. If you want to look contemporary AND make money, get a QR Code from Pam! -Catherine Scheers www.EmpoweringSuccess.ca We have worked with Go Mobile Media Marketing for all our mobile marketing needs for about 1.5 years now and for our 30th Anniversary in June we gave away thousands of dollars in prizes. In all of our promotional material and website we had 3 ways to enter to win; entry form in all stores, text to win campaign and a QR Code directed to landing page to enter to win. The landing page had 154 scans during the anniversary month and 75% of the scans resulted in a completed entry form. We felt that the promotion was very successful. -Don Chartrand, Marketing Director www.Nutters.com I had the privilege to work with Pam on the development of an article for the CAPS (Canadian Association of Professional Speakers) summer edition (2012) of the national publication Speaking of Impact. The article was on the potential of QR (Quick Response) codes. I needed a knowledgeable source on this technical topic. I reached out to Pam for assistance and she readily agreed to meet via a Skype call. She was very knowledgeable on the topic and provided some insightful considerations for the effective use of QR codes. I thoroughly enjoyed the opportunity to work with Pam. -Joel Sweeney, CAPS www.CanadianSpeakers.org 18 Copyright 2013 Pam Lehr, Go Mobile Media Marketing www.GoMobileMediaMarketing.com 1-888-544-4639

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