Presentatie  bij Unconference StartupCafe over Shared Value
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Presentatie bij Unconference StartupCafe over Shared Value

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Op 9 juni 2011 hield ik een korte lezing over Shared Value.

Op 9 juni 2011 hield ik een korte lezing over Shared Value.

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Presentatie  bij Unconference StartupCafe over Shared Value Presentatie bij Unconference StartupCafe over Shared Value Presentation Transcript

  • Met SharedValue naar Share of Heart
    “As I see it, there are two great forces of human nature: self-interest, and caring for others. Capitalism harnesses self-interest in helpful and sustainable ways, but only on behalf of those who can pay.” – Bill Gates
    Branding CreativeCapitalism
  • Pepsi Cola Van Super Bowl commercial naar SharedValue
    http://youtu.be/4eX7Dl8Dn0I
  • Sharedvalueholds the key to unlocking the next wave of
    business innovation and growth – Micheal E. Porter
  • CONCEPTUAL FRAMEWORK SHARED VALUE
    EXPERIENCE
    Share of heart
    SharedValue
    Customerinsights
    CustomerJourney
    Customer
    Society