Wearables are Already Here,
are you Taking Advantage?
Performance Marketing Insights Europe 2014
Wearables are Already Here, are you Taking
Advantage?
Synopsis
Mobile World Congress this year was awash with news of smar...
“Wearables are the future, because they
are about making people better.”
“Wearables are the future, because they
are about making people better.”
Self Expression
Achivements
Connections
Learning
...
“Are YOU a desirable customer?”
Focus on Behaviour
● Views-Clicks-Leads-Sales
● Time
● Category
● Product
● Creative
● Adv...
“Who decides - if YOU are a desirable customer?”
Advertising Genius & Algorithms
● Display Advertising
● Real-Time-Bidding...
“Are YOU a desirable customer?”
Time connected with the customer...
Trigger
Seed of Megatrend
Desktop
Mobile
Sensors
t
t
t...
“Wearables will judge - if you´re a desirable customer.”
“Wearables will judge - if you´re a desirable customer.”
HOW MANY?
40M x in 2013
180M x in 2016
1B x in 2016
9B x in 2018
...
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
Swallowables
WEARABLES
Swallowables
Surroundables
WEARABLES
Swallowables
Surroundables
Placeables
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”
A TRILLION $ MARKET
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”
A TRILLION $ MARKET Analytics
Devices
Adver...
HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?
PEOPLE
BODY PEOPLE HOME/CAR
VIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES
OF ADVERTISING?
BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES
OF ...
BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND
STICK TO THE CONSUMER
ASSTIST & RECOMMEND &...
INCREASE THE
RESOLUTION
INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK
INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK
AT HIGHER SPEED
INCREASE THE
RESOLUTION
WITH GREATER
ACCURACY
AROUND THE CLOCK
AT HIGHER SPEED
EVERYWHERE
Firms Big Players Advertiser Publisher Agencies Consumer Base
40 Million Fitness
Wearables sold in
2013.
180 Million expec...
STICK TO THE CONSUMER
Recommendation & Buying Assistant
Sale
…
….
FERNBEDIENBARE KLIMAGERÄTE IN ALLEN
RÄUMEN -
KAMIN -
FUS...
STICK TO THE CONSUMER
Recommendation & Buying Assistant
Sale
“In dieser Wohnung, welche wir Dir vorschlagen, sind
u.a. die...
STICK TO THE CONSUMER
Recommendation & Buying Assistant
WHAT IS NEW WITH THIS KIND OF
ADVERTISING?
Websites
e.g.
Immobilie...
STICK TO THE CONSUMER
Recommendation & Buying Assistant
GOOGLE NEST
STICK TO THE CONSUMER
Recommendation & Buying Assistant
STICK TO THE CONSUMER
Recommendation & Buying Assistant
http://wearfin.com/
STICK TO THE CONSUMER
Recommendation & Buying Assistant
WEARABLE INNOVATION
WHAT IS
GlassShoesFitnesswristbands
Caps
Scale
Laptop
Desktop Mobile Game Console TV
STICK TO THE CONSUMER
Recommendation & Buying Assistant
Thats the Reality…..
RISING AREAS OF WEARABLES AND SENSORS?
Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
WHAT ARE THESE PRODUCTS LOOK LIKE?
emotiv
oculous
fitbit
jawbone
withings
sleepmask
beecounterLernstiftGoogle Glass
Misfit...
Trends Wearables
“There will be always a personal “Mobile”-Device.
If this will be in the future a smartphone...is
anyone’...
Trends Wearables
“There will be always a personal “Mobile”-Device.
If this will be in the future a smartphone...is
anyone’...
TIME FOR
YOUR QUESTIONS
Wearables are Already Here, are you Taking Advantage? by Ralf Belusa
Wearables are Already Here, are you Taking Advantage? by Ralf Belusa
Wearables are Already Here, are you Taking Advantage? by Ralf Belusa
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Wearables are Already Here, are you Taking Advantage? by Ralf Belusa

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You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?

Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.

Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.

Published in: Marketing, Business, Technology
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Wearables are Already Here, are you Taking Advantage? by Ralf Belusa

  1. 1. Wearables are Already Here, are you Taking Advantage? Performance Marketing Insights Europe 2014
  2. 2. Wearables are Already Here, are you Taking Advantage? Synopsis Mobile World Congress this year was awash with news of smartwatch launches, from the Samsung Gear 2 to the Huawei TalkBand B1. Wearables in the technology world are officially in vogue, but what is the performance marketing industry doing with the likes of this and Google Glass? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
  3. 3. “Wearables are the future, because they are about making people better.”
  4. 4. “Wearables are the future, because they are about making people better.” Self Expression Achivements Connections Learning Future Hope Belonging
  5. 5. “Are YOU a desirable customer?” Focus on Behaviour ● Views-Clicks-Leads-Sales ● Time ● Category ● Product ● Creative ● Advertiser ● Publisher ● Weather ● Algorithms ● Conversionrates ● eCPC ● ... up to 7h / day
  6. 6. “Who decides - if YOU are a desirable customer?” Advertising Genius & Algorithms ● Display Advertising ● Real-Time-Bidding ● Affiliate Marketing ● SEO / SEM / SEA ● eMail Marketing ● Pricecomparision ● Productdata ● Couponing / Voucher ● Retargetingcampaigns ● Mobile Advertising ● …
  7. 7. “Are YOU a desirable customer?” Time connected with the customer... Trigger Seed of Megatrend Desktop Mobile Sensors t t t I I I
  8. 8. “Wearables will judge - if you´re a desirable customer.”
  9. 9. “Wearables will judge - if you´re a desirable customer.” HOW MANY? 40M x in 2013 180M x in 2016 1B x in 2016 9B x in 2018 HOW OFTEN? 24h x Day source: Techcrunch - mobileworld - BusinessInsider - Gartner - zanox 2013/2014
  10. 10. WEARABLES
  11. 11. WEARABLES
  12. 12. WEARABLES
  13. 13. WEARABLES
  14. 14. WEARABLES
  15. 15. WEARABLES
  16. 16. WEARABLES Swallowables
  17. 17. WEARABLES Swallowables Surroundables
  18. 18. WEARABLES Swallowables Surroundables Placeables
  19. 19. WEARABLES Swallowables Surroundables Placeables Biohackables
  20. 20. WEARABLES Swallowables Surroundables Placeables Biohackables “EVERYWHEREABLES” A TRILLION $ MARKET
  21. 21. WEARABLES Swallowables Surroundables Placeables Biohackables “EVERYWHEREABLES” A TRILLION $ MARKET Analytics Devices Advertising New Products & Services
  22. 22. HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING? PEOPLE
  23. 23. BODY PEOPLE HOME/CAR VIEW & UNDERSTAND ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
  24. 24. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
  25. 25. BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL AUTOMATE & OPTIMIZEVIEW & UNDERSTAND STICK TO THE CONSUMER ASSTIST & RECOMMEND & SUPPORT AT DECISION & BUYING. ACT HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
  26. 26. INCREASE THE RESOLUTION
  27. 27. INCREASE THE RESOLUTION WITH GREATER ACCURACY
  28. 28. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK
  29. 29. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK AT HIGHER SPEED
  30. 30. INCREASE THE RESOLUTION WITH GREATER ACCURACY AROUND THE CLOCK AT HIGHER SPEED EVERYWHERE
  31. 31. Firms Big Players Advertiser Publisher Agencies Consumer Base 40 Million Fitness Wearables sold in 2013. 180 Million expected 2016/2017. Sensors Devices and Beacons much much more. There is no big Player out of this Business. Digital Agencies, Advertisers and Publishers will be required to design solutions on these new devices and sensors. “Wearables will judge - if you´re a desirable customer.” 1st building devices - sensors - service 2nd Collaboration and Business
  32. 32. STICK TO THE CONSUMER Recommendation & Buying Assistant Sale … …. FERNBEDIENBARE KLIMAGERÄTE IN ALLEN RÄUMEN - KAMIN - FUSSBODENHEIZUNG - HOCHWERTIGES PARKETT - LOW HEATING COSTS ELEKTRISCHE SONNENSCHUTZKOLLEKTOREN … ...
  33. 33. STICK TO THE CONSUMER Recommendation & Buying Assistant Sale “In dieser Wohnung, welche wir Dir vorschlagen, sind u.a. die HEATING COSTS 14% LOWER als bei der Wohnung, welche Du dir gerade angesehen hast.” “Es gibt auch einen CHEAPER ELECTRIC RATE A, welcher besser zu Deinen Erfordernissen passt.” Damit SAVE ADDITONAL X € und HELP TO REDUCE Y/kg CO2.”
  34. 34. STICK TO THE CONSUMER Recommendation & Buying Assistant WHAT IS NEW WITH THIS KIND OF ADVERTISING? Websites e.g. Immobilienportal Immobilien Apps Pricecomparision Apps (Strom) Mobile Newsletter Mobile Retargeting Mobile RealTimeBidding Mobile Apps additional Businessmodels traditional traditional traditional traditional traditional traditional traditional traditional
  35. 35. STICK TO THE CONSUMER Recommendation & Buying Assistant GOOGLE NEST
  36. 36. STICK TO THE CONSUMER Recommendation & Buying Assistant
  37. 37. STICK TO THE CONSUMER Recommendation & Buying Assistant
  38. 38. http://wearfin.com/ STICK TO THE CONSUMER Recommendation & Buying Assistant
  39. 39. WEARABLE INNOVATION
  40. 40. WHAT IS GlassShoesFitnesswristbands Caps Scale Laptop Desktop Mobile Game Console TV
  41. 41. STICK TO THE CONSUMER Recommendation & Buying Assistant Thats the Reality…..
  42. 42. RISING AREAS OF WEARABLES AND SENSORS? Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
  43. 43. WHAT ARE THESE PRODUCTS LOOK LIKE? emotiv oculous fitbit jawbone withings sleepmask beecounterLernstiftGoogle Glass Misfit Cricket Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain beacon
  44. 44. Trends Wearables “There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”
  45. 45. Trends Wearables “There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..” “One central Human-Device, and an Environment, fully equipped with Sensors and Actuators, which we will operate or which supports us.”
  46. 46. TIME FOR YOUR QUESTIONS
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