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You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?
Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.
Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.