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The Digital Future: Maximise the Power of now by Sri Sharma
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The Digital Future: Maximise the Power of now by Sri Sharma

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Marketing continues to evolve, becoming more complex and competitive. …

Marketing continues to evolve, becoming more complex and competitive.

The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created.

Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

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Transcript

  • 1. TheRealTimeOpportunity SriSharma,Founder& CEO @srisharma @netmediaplanet
  • 2. Leading Search and Display specialist driving a step change in performance Best use of Search Grand Prix AwardInnovation in MobileBest Performance
  • 3. 3 OurClients
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9 SNTMNT
  • 10. 10 Mobilecardbasedanticipation
  • 11. 1. Harnessing Social Media in Paid Search
  • 12. Respondingtotrendingproducts
  • 13. • Product monitoring • Trend recognition • Real time response RealtimeresponseinPaidSearch
  • 14. RealtimeresponseinPaidSearch
  • 15. 2. Integrating with TV
  • 16. Respondingtotrendingproducts
  • 17. • Product monitoring • Trend recognition • Real time response RealtimeresponseinPaidSearch
  • 18. RealtimeresponseinPaidSearch Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%
  • 19. • Voice search
  • 20. 3. Integrating with In-store
  • 21. • Footfall • Dwell times • Movement to checkout OnlinetoOfflinemeasurementandgrowth
  • 22. RemarketingIn-store>Online
  • 23. 4. Integrating with the weather
  • 24. CWO landing page with jackets, sleeping bags, tents
  • 25. RealtimeresponseinlocalPaidSearch • Precipitation • Temperature • Wind speed
  • 26. RealtimeresponseinlocalPaidSearch Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%
  • 27. 37
  • 28. Leading Search and Display specialist driving a step change in performance Best Use of Mobile Grand Prix AwardInnovation in PPCBest Use of Search

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