TheRealTimeOpportunity
SriSharma,Founder& CEO
@srisharma @netmediaplanet
Leading Search and Display specialist
driving a step change in performance
Best use of Search Grand Prix AwardInnovation i...
3
OurClients
4
5
6
7
8
9
SNTMNT
10
Mobilecardbasedanticipation
1. Harnessing Social
Media in Paid Search
Respondingtotrendingproducts
• Product monitoring
• Trend recognition
• Real time response
RealtimeresponseinPaidSearch
RealtimeresponseinPaidSearch
2. Integrating with TV
Respondingtotrendingproducts
• Product monitoring
• Trend recognition
• Real time response
RealtimeresponseinPaidSearch
RealtimeresponseinPaidSearch
Results:
• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%
• Voice search
3. Integrating with In-store
• Footfall
• Dwell times
• Movement to
checkout
OnlinetoOfflinemeasurementandgrowth
RemarketingIn-store>Online
4. Integrating with
the weather
CWO landing page with jackets, sleeping
bags, tents
RealtimeresponseinlocalPaidSearch
• Precipitation
• Temperature
• Wind speed
RealtimeresponseinlocalPaidSearch
Results:
• Increased
revenue +29%
• Increased
ROI +41%
• Increased
AOV +40%
37
Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix AwardInnovation i...
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
The Digital Future: Maximise the Power of now by Sri Sharma
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The Digital Future: Maximise the Power of now by Sri Sharma

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Marketing continues to evolve, becoming more complex and competitive.

The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created.

Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

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The Digital Future: Maximise the Power of now by Sri Sharma

  1. 1. TheRealTimeOpportunity SriSharma,Founder& CEO @srisharma @netmediaplanet
  2. 2. Leading Search and Display specialist driving a step change in performance Best use of Search Grand Prix AwardInnovation in MobileBest Performance
  3. 3. 3 OurClients
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9 SNTMNT
  10. 10. 10 Mobilecardbasedanticipation
  11. 11. 1. Harnessing Social Media in Paid Search
  12. 12. Respondingtotrendingproducts
  13. 13. • Product monitoring • Trend recognition • Real time response RealtimeresponseinPaidSearch
  14. 14. RealtimeresponseinPaidSearch
  15. 15. 2. Integrating with TV
  16. 16. Respondingtotrendingproducts
  17. 17. • Product monitoring • Trend recognition • Real time response RealtimeresponseinPaidSearch
  18. 18. RealtimeresponseinPaidSearch Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%
  19. 19. • Voice search
  20. 20. 3. Integrating with In-store
  21. 21. • Footfall • Dwell times • Movement to checkout OnlinetoOfflinemeasurementandgrowth
  22. 22. RemarketingIn-store>Online
  23. 23. 4. Integrating with the weather
  24. 24. CWO landing page with jackets, sleeping bags, tents
  25. 25. RealtimeresponseinlocalPaidSearch • Precipitation • Temperature • Wind speed
  26. 26. RealtimeresponseinlocalPaidSearch Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%
  27. 27. 37
  28. 28. Leading Search and Display specialist driving a step change in performance Best Use of Mobile Grand Prix AwardInnovation in PPCBest Use of Search
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