Standing out from the crowd in today’s advertising climate is no easy feat. So how do you generate valuable and genuine recommendations for your brand while keeping out in front? With experience in developing and executing engagement campaigns for brands such as Kelloggs, Vodafone, OnePiece and GAP, Tribal Media’s Mel Kirk will discuss the benefits of influencer engagement, as well as tapping into existing communities and building long-lasting, cost-effective relationships. This session will demonstrate the value of online influencers in an industry where buying fans is rife, offering advice on avoiding common pitfalls in order deliver true value for money on campaigns.