2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts. Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained. Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.