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Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov
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Tips & Tricks, Tools & Techniques for Effective Affiliate Recruitment by Geno Prussakov

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Securing top talent in the ever-changing, innovative and diverse affiliate marketing sector can be somewhat of a challenge. …

Securing top talent in the ever-changing, innovative and diverse affiliate marketing sector can be somewhat of a challenge.

With the industry moving at a steady pace, comes the need for top-notch affiliates with a sound and compliant understanding of the model.

The array of effective methods to recruit new affiliates is much wider than what most affiliate managers use. Grounding our foundation in statistics and practical experience, this session looks at affiliate recruitment types, methods and nearly 100 tools and platforms to employ. Expect to come away equipped with a rich arsenal of hands-on methods and tools to recruit quality affiliates.

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  • 1. 90+ Tips, Tricks, Tools, and Techniques for Effective Affiliate Recruitment Geno Prussakov CEO & President, AM Navigator LLC www.amnavigator.com Founder & Chair, Affiliate Management Days www.amdays.com (+1) 888-588-8866 geno@amnavigator.com @ePrussakov .
  • 2. The 5 Pillars ≈80% of time
  • 3. 2 Kinds of Affiliate Recruitment Active Passive You reach out to them They find you
  • 4. ǝsɹǝʌǝɹ
  • 5. Recruitment Through Their Eyes Source: 2013 Affiliate Summit AffStat Report Active: Direct contact: 42.4% Conferences: 8.9% Print publications: 4.4%
  • 6. Recruitment Through Their Eyes Source: AffiliateBenchmarks 2013 Global Affiliate Questionnaire Active: Network emails: 36.3% Blogs: 29.6% Online ads: 17.8% Aff. manager emails: 13.9%
  • 7. Active Affiliate Recruitment
  • 8. Active Recruitment “S” Ways to Find Affiliates: o Software/tools o Social media o Search engines o Summits & symposiums o Symbiotic recruitment o Structure-based recruitment o Snail mail o Specific publications o Satisfied customers
  • 9. Software / Tools Free Paid
  • 10. Free & Inexpensive Tools 1. Internet Success Spider (free) 2. SEO Quake (free) 3. Backlink Watch (free) 4. Citation Labs (~$20 per 500-1000) 5. BuzzStream ($29/mo - $249/mo) 6. Raven SEO Tools ($99-$249/mo) 7. iBusinessPromoter ($250-$500)
  • 11. Paid Tools 8. AffiliateRecruitment.com 9. Linkdex 10. Syntryx
  • 12. Linkdex (screenshot #1) Dashboard (shows relative number of links and domain backlinks; yields new mid to long-tail prospects)
  • 13. Linkdex (screenshot #2) Publisher Discovery (interrogating affiliate network- or program-specific tracking domain(s), showing affiliate sites linking in)
  • 14. Recruitment Email  Subject line  Introduce yourself/company  Explain why you’re emailing  Personalize  Include concrete data on your affiliate program (don’t do the math for them!)  Underscore competitive advantages (tools, co- branding, policies)  Primary & secondary CTA
  • 15. Social Media The media that they use 11. Blogs (the ones they read) 12. Forums (ABestWeb, PerformanceIN, 5StarAffiliatePrograms, AssociatePrograms) 13. Groups (on LinkedIn, Facebook, etc) Play by the rules!
  • 16. 14. Search Engines Or reaching out to websites that rank high for relevant keywords.
  • 17. 15. Summits, Conferences 2014 Affiliate Marketing Conferences (worldwide)  01/12-01/14 – Affiliate Summit West (Las Vegas, NV, USA)  01/15 – ClickBank Exchange (Las Vegas, NV, USA)  01/29-01/30 – LinkShare Symposium West (San Francisco, CA, USA)  02/06-02/09 – London Affiliate Conference (London, UK)  02/21 – LinkShare Symposium Japan (Tokyo, Japan)  02/25-02/26 – Affiliate TactixX (Munich, Germany)  03/19-03/20 – Affiliate Management Days (San Francisco, CA, USA)  03/25-03/26 – LeadsCon Las Vegas (Las Vegas, NV, USA)  04/01 – CPA Day (Kiev, Ukraine)  04/03 – LinkShare Symposium UK (London, UK)  04/16 – CPA Life (St. Petersburg, Russia)  05/13-05/14 – Affiliate Management Days (London, UK)  05/15 – Affiliate Konference (Prague, Czech Republic)  05/22 – Affiliate Dag 2014 (Amsterdam, the Netherlands)  05/29-05/31 – Afiliados Brasil (São Paulo, Brazil)  06/24-06/25 – Performance Marketing Insights Europe (Berlin, Germany)  06/24-06/27 – Amsterdam Affiliate Conference (Amsterdam, Netherlands)  06/25-06/26 – LinkShare Symposium East (New York, NY, USA)  TBA – Affiliate Marketing Master Class (Athens, Greece)  08/03-08/05 – AvantExpo 2014 (Park City, UT, USA)  08/14-08/15 – LeadsCon East (New York, NY, USA)  08/10-08/12 – Affiliate Summit East (New York, NY, USA)  TBA – LinkShare Symposium Australia (Sydney, Australia)  09/09-09/11 – Commission Junction University (Santa Barbara, CA, USA)  10/03-10/04 – Russian Affiliate Congress & Expo (Moscow, Russia)  10/19-10/21 – ShareASale ThinkTank 2014 (Charlotte, NC, USA)  10/28-10/29 – Performance Marketing Insights: London (London, UK)  TBA – Russian Affiliate Days (Moscow, Russia)  TBA – Barcelona Affiliate Conference (Barcelona, Spain)  TBA – China International Affiliate Conference (Tianjin, China)  TBA – LeadConf (Moscow, Russia)  TBA – LinkShare Symposium Canada (Toronto, Canada)
  • 18. 15. Summits, Conferences Consider also niche- and audience-specific conferences
  • 19. 16. Symbiotic Recruitment Symbiosis – a cooperative relationship (as between two persons or groups). Source: Webster’s Dictionary Promote your affiliate program on a cross- program basis. Form short- or long-term cross-program recruitment relationships with affiliate programs run by merchants that sell related products or services.
  • 20. Structure-Based Recruitment 17. Network-based 18. External tools  Newsletter inclusion  Directory listing  Internal recruitment opps  Forums  Other platforms
  • 21. 19. Snail Mail Experiment with postcards! (they do catch attention) Especially, when they come with a gift card, or contain a "private" offer.
  • 22. Specific Publications (Ads) 20. Revenue Performance 21. FeedFront 22. Conference programs/guides 23. Electronic Retailer 24. Internet Retailer 25. Visibility 26. Website Magazine 27. Target Marketing
  • 23. 28. Satisfied Customers Invite them to become affiliates on:  Order confirmation page  Newsletters  Social media
  • 24. Passive Affiliate Recruitment
  • 25. Recruitment Through Their Eyes Source: 2013 Affiliate Summit AffStat Report Passive: Merchant site: 51.3% Search engines: 38.6% Directories: 38% Word of mouth: 20.3% Support efforts: 14.6%
  • 26. Recruitment Through Their Eyes Source: AffiliateBenchmarks 2013 Global Affiliate Questionnaire Passive: Support pages: 47% Network sites: 44.7% Search engines: 33.1% Forums & directories: 17.6% Word of mouth: 17.5%
  • 27. Passive Recruitment Ways to Get Found by Affiliates: o Program description (with visible link) o Program FAQ and/or support site/blog o Affiliate directories o Social media o Second-tier affiliates o “Subscribe to affiliate news” link o Press releases
  • 28.  Merchant description + link  Commission structure  Info on cookie life  Availability of data feed  Information on competitive advantages (e.g.: anti-parasite policy, phone tracking, conversion rates, EPC)  Underscore tools (widgets, deep linking, co- branding opps, custom creatives/LPs)  Any restrictions and/or special terms that affiliates should know about 29. Program Description
  • 29. Avoid Clichés! Cliché – a trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity. Source: http://grammar.about.com/od/c/g/clicheterm.htm Top 10: 1. “instantly” 2. “ultimate” 3. “easy” 4. “unparalleled” 5. “perfect match” 6. earn/get/make “$X in X days/months” 7. “highest payouts” 8. “impressive conversion rate(s)” 9. “best affiliate program” 10. “number one” merchant/offer/program
  • 30. Minimum • Program Details (with sign-up link/form) • Program Agreement • Blog Ideally 1. Program Details 2. Program Agreement 3. FAQ Section 4. Tips & Ideas 5. Creatives 6. Blog 7. Contact Us . 30. Affiliate Program Support Site
  • 31. 30. Affiliate Program Support Site
  • 32. Affiliate Directories Nearly 1/5th of affiliates use them Directories to Submit Your Program To: 31. AffiliatesDirectory.com 32. AffiliateFirst.com 33. AffiliatePrograms.com 34. AffiliateRanker.com 35. AffiliateScout.com 36. AffiliateSeeking.com 37. AllAffiliatePrograms.com 38. AssociatePrograms.com 39. JamAffiliates.com 40. Top-Affiliate.com
  • 33. 41. Social Media (forums)
  • 34. 42. Social Media (networks)
  • 35. Social Media Whatever the media, design conversions This is the key to succeeding with social (not only for affiliate recruitment purposes)
  • 36. One-time bounty Recurring payouts 43. Second-Tier Affiliates
  • 37. 44. Affiliate News Subscription
  • 38. 45. Press Releases • Branding benefits • SEO benefits • Visibility/exposure • Spread of news
  • 39. Other Methods of Affiliate Recruitment
  • 40. Other Methods Delve In & Dissect: o Reach out to influencers o Analyze similar sites o Explore related verticals o Target seasonal (holiday-oriented) affiliates o Study competitors’ backlinks o Monitor keywords and niches
  • 41. Influencer Outreach Tools to Employ 46. BlogDash (bloggers) 47. BloggerLinkUp (bloggers) 48. Business 2 Blogger (bloggers) 49. BuzzStream (all sorts of content websites) 50. eCairn.com (bloggers and communities) 51. FindPeopleOnPlus.com (Google+ influencers) 52. Followerwonk (Twitter influencers) 53. Google Blog Search (bloggers) 54. GroupHigh.com (bloggers) 55. Klout (an array of social media) 56. Kred (social media | check out Communities) 57. Listorious (Twitter) 58. Outreachr (all sorts of content websites) 59. Pitch It To Me (bloggers) 60. Simply Measured (analytics tool for Twitter, Facebook, YouTube, Google+) 61. SocialBro (Twitter) 62. Sulia (Facebook and Twitter) 63. Topsy (Twitter | check their Experts section) 64. Twellow (Twitter) 65. Twitter Search (Twitter influencers)
  • 42. 66. Similar Websites • Similar sites • Site topics (more key influencers!) • Key phrases & categories • "Similar search" (SEO & SEM rivals) • "HeatMap"
  • 43. 67. Related Verticals Travel Websites Fashion Sites Consider also sites catering to:  Pilots  Anglers  Golfers  Cyclists  Snow sports fans  Gamblers  Women
  • 44. 68. Seasonal Affiliates January-September: 13,000 UVs/mo October: 95,000 UVs November: 2,000,000 UVs
  • 45. Competitors’ Backlinks Tools to Consider 69. Google (link:www.competor.com) 70. Open Site Explorer (by SEOmoz) 71. Majestic SEO 72. Raven Backlink Explorer 73. Link Diagnosis 74. Ahrefs 75. Advanced Link Manager 76. Bing Webmaster Tools Link Explorer 77. Backlink Watch 78. MonitorBacklinks.com
  • 46. Ongoing Monitoring Free Online Tools 79. Google Alerts 80. Marketing Grader 81. Pipes (aka Social Media Firehose by Yahoo) 82. Omgili 83. TweetBeep 84. BuzzMonitor 85. Collecta.com 86. BackType 87. BoardReader 88. WhosTalkin.com 89. SocialMention 90. BlogPulse
  • 47. 3 Points in Conclusion
  • 48. “…the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes.” – Lester B. Pearson
  • 49. #1. Do Not Burn Bridges! We are sorry, but the website(s) and/or promotional methods listed on your affiliate profile do(es) not meet our approval criteria. We have therefore declined your application. If, however, you feel that we have overlooked your potential, we would like to hear from you. Just email us a brief explanation of how you were planning on marketing our product/service, and we will gladly reconsider your application.
  • 50. #2. Remember to Follow Up Effectiveness:  Initial email: max. 4% sign up  Follow-ups: ≈12% more join Frequency: 1. A week from original email 2. 1 more week down the road 3. 2-3 months 4. Half a year 5. A year
  • 51. #3… persistence is key!

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