2. THEDIFFERENCEBETWEENGROWTHHACKINGANDMARKETING
the term hacking implies creativity and
imagination and a relentless drive to solve a
puzzle. It also suggests an attempt to
manipulate, to coerce, to rig, in ways that are
contrary to the spirit of willingness to fail
4. Your ability to consistently get your product or
service into the hands of people who are willing,
ready and able to pay you. That is the number
one determinant of your business success
5. 5
SO WHERE DOES THE GROWTH COME FROM?
ā¬1000 3% 20%
Each new client win is worth
ā¬1000
You have a base conversion
rate of 3%
We aim for a 20% uplift in
results
6. 6
FUNWITHMATH:20%MEDIAEFFICIENCY
100,000 visitscosting ā¬100,000
20% upliftGets you 100k visits for ā¬80,000
3% conversiondelivers 3000 clients
ā¬20,000Saving in media spend each month
Assuming all else stays the same, a
20% media eļ¬ciency delivers you
3000 clients and saves you ā¬20,000
NET RESULT: ā¬20,000 gain
7. 7
FUNWITHMATH:20%RETENTIONUPLIFT
50% of clientsLeave after only paying ā¬500
20% upliftin retention is worth ā¬150,000
1500 leavebefore paying the full ā¬1000
ā¬150,000In incremental revenue
If 50% of your clients leave after only
paying ā¬500. Then 1500 clients x ā¬500
= ā¬750,000 total opportunity to
reclaim
NET RESULT: ā¬150,000
8. 8
FUNWITHMATH:20%ACTIVATIONUPLIFT
100,000 visitscosting ā¬100,000
20% upliftgets you 600 additional clients
3.6% conversionnow delivers 3600 new clients
ā¬600,000Revenue gain
If the base conversion rate increases
from 3% to 3.6% it delivers an
additional 600 clients at the same COA
NET RESULT: ā¬600,000 gain
9. 9
BIGTAKEAWAY
9
The biggest gains can be had
when you hack each of these
areas simultaneously not
sequentially. Do not wait for one
to start working before working
on the others.
11. 11
T-SHAPED
Broad knowledge with specialisms
THEMAKEUPOFTHEGROWTHHACKER
CRITICAL THINKERS
Not willing to accept the norm
ASK STUPID QUESTIONS
What would happen ifā¦
HIGHLY ANALYTICAL
Rely heavily on data analysis
ACTION ORIENTED
Always taking massive action
CAT KILLERS
Very curious by nature
13. 13
THE70/20/10BUDGETINGRULEFORHACKING
70%
Tried & Tested
20%
Emerging Activities
10%
Experimental Activities
Established metrics
Customers demonstrably
using the channels
Accepted wisdom
Starting to show promise, and
building benchmarks
No expectation of in year ROI
Decision makers concerned
about these activities
20. 20
LINKEDIN&SLIDESHAREāBROADCASTTOTHOUSANDSIN60SEC
JOIN UPLOAD TURN ON SHARE
Join the 50 biggest,
most active groups
where your
constituents are
Upload your lead
magnet (valuable
content) to slide
share
Turn on lead capture
and have strong value
added calls to action
throughout
Share to all your
LinkedIn groups in 60
seconds from slide
share
30. 30
THEPOWEROFDOUBLEDIAMONDPLATINUMEDITIONS
If you oļ¬er a āupgradeā or ādouble diamond
platinum encrusted versionā between 8-20% of
people will buy it. If you donāt have an upgrade
you're leaving money on the table.
31. 31
YOUMUSTCREATEREFERENCEPOINTS
Web only version for $59
Print + Web versions for $125
32%
BOUGHT PRINT AND WEB
Web only: $59
Print only: $125
Print + Web: $125
262% increase
FOR PRINT AND WEB
40. There is no one, single, unifying approach to
growth hacking. Itās a series of small analysis,
hypotheses and tests. Once it begins it never
ends and there are no silver bullets.