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Email is Dead? Long Live Email!
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Email is Dead? Long Live Email!

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The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.

The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.

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  • 1. EMAIL IS DEAD @dominicedmunds
  • 2. 2003 1999 AGENCY 2010 TRAININGME?D BA ESP’S 2009 @dominicedmunds
  • 3. EMAIL IS DEAD @dominicedmunds
  • 4. @dominicedmunds
  • 5. @dominicedmunds
  • 6. @dominicedmunds
  • 7. @dominicedmunds
  • 8. @dominicedmunds
  • 9. @dominicedmunds
  • 10. IT MUST BE TRUE @dominicedmunds
  • 11. LET’S TAKE ANOTHER LOOK @dominicedmunds
  • 12. @dominicedmunds
  • 13. @dominicedmunds
  • 14. @dominicedmunds
  • 15. @dominicedmunds
  • 16. @dominicedmunds
  • 17. @dominicedmunds
  • 18. HANG ON… EMAIL IS DEAD? @dominicedmunds
  • 19. IF EMAIL IS DEAD, WHO KILLED IT? @dominicedmunds
  • 20. ASK GOOGLE… @dominicedmunds
  • 21. @dominicedmunds
  • 22. I love social, but it’s not email. • It’s a different medium?SOCIAL • Email didn’t kill the phone. • Email was built to be a 1-2-1 tool • Have you ever heard these phrases: @dominicedmunds
  • 23. • ‘Can you tweet me a copy of that contract’ • ‘I couldn’t fit my message into an email so I thought I’d DM you’ • ‘Can you summarize those points in a tweet?’SOCIAL • ‘I’ll pull my thoughts together and fire them over in messenger’ • ‘I just got a great email from Dan telling me what he had for breakfast’ @dominicedmunds
  • 24. • Email and Social are different tools with different usesSOCIAL • They are complimentary, not competitors. @dominicedmunds
  • 25. LET’S NOT FORGET… SPAM! @dominicedmunds
  • 26. Marketers ruin everything… • If 1 email makes $X.XX then lets send 2 • The same is in store for socialSPAM • Tricky to manage an inbox? What about your twitter feed • Gmail’s priority inbox @dominicedmunds
  • 27. OK… MAYBE EMAIL ISN’T DEAD @dominicedmunds
  • 28. IT’S ON ITS LAST LEGS @dominicedmunds
  • 29. Email has survived some fairly close calls …SURVIVOR • The big one being the LAW, or the LAWS • 35 international laws to be precise @dominicedmunds
  • 30. • No longer a scatter gun approach • Email has cleaned up its act, not just in the US, but globallySURVIVOR • It’s no longer about newsletters • It’s about targeted communications @dominicedmunds
  • 31. • Social are yet to face these challenges full on • Individuals being prosecuted for tweets, unaware of the rules they are breaking • Cyber bullying through facebook is gaining more and more pressSURVIVOR • Internet trolls have been free to torment and abuse users • Social, has a lot of growing up to do • Email has already grown up @dominicedmunds
  • 32. SO, EMAIL ISN’T DEAD @dominicedmunds
  • 33. IT’S BEEN TAKING IT EASY @dominicedmunds
  • 34. Let’s take its pulse… • 144.8bn emails are sent every • 89bn businessCHECK-UP • 55.8bn personal • There will be 4.1bn email accounts by 2015 @dominicedmunds
  • 35. • 82% of smart phone users send and receive email on their device • 61% of smartphone users send and receive email dailyCHECK-UP • 44% of tablet users send and receive email daily • We spend 11.2hrs a week reading and sending email • In fact in the time taken to read that sentence, 20 million emails were sent @dominicedmunds
  • 36. • Monetate: Email has a higher conversion rate per session than search and social combined! • Email: 4.15%CHECK-UP • Search: 2.64% • Social: 0.48% @dominicedmunds
  • 37. • The average business user get 105 emails a dayCHECK-UP • Business use matters in retail, this is why… @dominicedmunds
  • 38. CHECK-UP @dominicedmunds
  • 39. F*** @dominicedmunds
  • 40. EMAIL ISN’T DEAD @dominicedmunds
  • 41. IT’S ON THE BEACH DRINKING MARGARITAS @dominicedmunds
  • 42. Email isn’t sexy • It has been around for yearsUNDERRATED • It’s part of our daily digital diet • Maybe we just take it for granted? @dominicedmunds
  • 43. UNDERRATED @dominicedmunds
  • 44. • That’s no bad thingUNDERRATED • Dependable, Necessary, Unsurprising • Email can sit back and enjoy the sun @dominicedmunds
  • 45. BUT IT WON’T @dominicedmunds
  • 46. Triggered email is getting more precise • Basket abandonment campaignsTHE FUTURE • Behavioral targeting • Complex rules and filters • Products, price, frequency, recommendations @dominicedmunds
  • 47. Symbols are here to stayTHE FUTURE • 2x your open rate • Until Marketers over do it @dominicedmunds
  • 48. HTML 5 will finally deliver video in emailTHE FUTURE • The experience we’ve all been waiting for • Rich content to support your activity @dominicedmunds
  • 49. $ • Remarketing is becoming more prevalent (still only 14% according to RedEye)THE FUTURE • In fact the remarketing space alone is worth an estimated $35bn • With $30.1bn still untapped! @dominicedmunds
  • 50. Evolved • Best welcome newsletter 2006 (Marketing Sherpa) @dominicedmunds
  • 51. @dominicedmunds
  • 52. @dominicedmunds
  • 53. @dominicedmunds
  • 54. EMAIL IS NOWHERE NEAR DEAD @dominicedmunds
  • 55. IT’S DOING 1 ARMED PUSH UPS IN THE GYM @dominicedmunds
  • 56. @dominicedmunds

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