EMAIL IS DEAD         @dominicedmunds
2003  1999    AGENCY          2010        TRAININGME?D                 BA  ESP’S         2009                        @domi...
EMAIL IS DEAD                @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
IT MUST BE TRUE                  @dominicedmunds
LET’S TAKE ANOTHER LOOK                      @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
HANG ON… EMAIL IS DEAD?                      @dominicedmunds
IF EMAIL IS DEAD, WHO KILLED IT?                            @dominicedmunds
ASK GOOGLE…              @dominicedmunds
@dominicedmunds
I love social, but it’s not email.         • It’s a different medium?SOCIAL   • Email didn’t kill the phone.         • Ema...
• ‘Can you tweet me a copy of that contract’         • ‘I couldn’t fit my message into an email so I thought           I’d...
• Email and Social are different tools with different usesSOCIAL   • They are complimentary, not competitors.             ...
LET’S NOT FORGET… SPAM!                      @dominicedmunds
Marketers ruin everything…       • If 1 email makes $X.XX then lets send 2       • The same is in store for socialSPAM    ...
OK… MAYBE EMAIL ISN’T DEAD                        @dominicedmunds
IT’S ON ITS LAST LEGS                        @dominicedmunds
Email has survived some fairly close calls …SURVIVOR   • The big one being the LAW, or the LAWS           • 35 internation...
• No longer a scatter gun approach           • Email has cleaned up its act, not just in the US, but             globallyS...
• Social are yet to face these challenges full on           • Individuals being prosecuted for tweets, unaware of         ...
SO, EMAIL ISN’T DEAD                       @dominicedmunds
IT’S BEEN TAKING IT EASY                           @dominicedmunds
Let’s take its pulse…           • 144.8bn emails are sent every           • 89bn businessCHECK-UP           • 55.8bn perso...
• 82% of smart phone users send and receive email on             their device           • 61% of smartphone users send and...
• Monetate: Email has a higher conversion rate per             session than search and social combined!           • Email:...
• The average business user get 105 emails a dayCHECK-UP           • Business use matters in retail, this is why…         ...
CHECK-UP           @dominicedmunds
F***       @dominicedmunds
EMAIL ISN’T DEAD                   @dominicedmunds
IT’S ON THE BEACH DRINKING MARGARITAS                              @dominicedmunds
Email isn’t sexy             • It has been around for yearsUNDERRATED   • It’s part of our daily digital diet             ...
UNDERRATED             @dominicedmunds
• That’s no bad thingUNDERRATED   • Dependable, Necessary, Unsurprising             • Email can sit back and enjoy the sun...
BUT IT WON’T               @dominicedmunds
Triggered email is getting more precise             • Basket abandonment campaignsTHE FUTURE   • Behavioral targeting     ...
Symbols are here to stayTHE FUTURE   • 2x your open rate             • Until Marketers over do it                         ...
HTML 5 will finally deliver video in emailTHE FUTURE   • The experience we’ve all been waiting for             • Rich cont...
$             • Remarketing is becoming more prevalent (still only               14% according to RedEye)THE FUTURE   • In...
Evolved   • Best welcome newsletter 2006 (Marketing Sherpa)                                             @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
EMAIL IS NOWHERE NEAR DEAD                        @dominicedmunds
IT’S DOING 1 ARMED PUSH UPS IN THE GYM                              @dominicedmunds
@dominicedmunds
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Email is Dead? Long Live Email!

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The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.

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Email is Dead? Long Live Email!

  1. 1. EMAIL IS DEAD @dominicedmunds
  2. 2. 2003 1999 AGENCY 2010 TRAININGME?D BA ESP’S 2009 @dominicedmunds
  3. 3. EMAIL IS DEAD @dominicedmunds
  4. 4. @dominicedmunds
  5. 5. @dominicedmunds
  6. 6. @dominicedmunds
  7. 7. @dominicedmunds
  8. 8. @dominicedmunds
  9. 9. @dominicedmunds
  10. 10. IT MUST BE TRUE @dominicedmunds
  11. 11. LET’S TAKE ANOTHER LOOK @dominicedmunds
  12. 12. @dominicedmunds
  13. 13. @dominicedmunds
  14. 14. @dominicedmunds
  15. 15. @dominicedmunds
  16. 16. @dominicedmunds
  17. 17. @dominicedmunds
  18. 18. HANG ON… EMAIL IS DEAD? @dominicedmunds
  19. 19. IF EMAIL IS DEAD, WHO KILLED IT? @dominicedmunds
  20. 20. ASK GOOGLE… @dominicedmunds
  21. 21. @dominicedmunds
  22. 22. I love social, but it’s not email. • It’s a different medium?SOCIAL • Email didn’t kill the phone. • Email was built to be a 1-2-1 tool • Have you ever heard these phrases: @dominicedmunds
  23. 23. • ‘Can you tweet me a copy of that contract’ • ‘I couldn’t fit my message into an email so I thought I’d DM you’ • ‘Can you summarize those points in a tweet?’SOCIAL • ‘I’ll pull my thoughts together and fire them over in messenger’ • ‘I just got a great email from Dan telling me what he had for breakfast’ @dominicedmunds
  24. 24. • Email and Social are different tools with different usesSOCIAL • They are complimentary, not competitors. @dominicedmunds
  25. 25. LET’S NOT FORGET… SPAM! @dominicedmunds
  26. 26. Marketers ruin everything… • If 1 email makes $X.XX then lets send 2 • The same is in store for socialSPAM • Tricky to manage an inbox? What about your twitter feed • Gmail’s priority inbox @dominicedmunds
  27. 27. OK… MAYBE EMAIL ISN’T DEAD @dominicedmunds
  28. 28. IT’S ON ITS LAST LEGS @dominicedmunds
  29. 29. Email has survived some fairly close calls …SURVIVOR • The big one being the LAW, or the LAWS • 35 international laws to be precise @dominicedmunds
  30. 30. • No longer a scatter gun approach • Email has cleaned up its act, not just in the US, but globallySURVIVOR • It’s no longer about newsletters • It’s about targeted communications @dominicedmunds
  31. 31. • Social are yet to face these challenges full on • Individuals being prosecuted for tweets, unaware of the rules they are breaking • Cyber bullying through facebook is gaining more and more pressSURVIVOR • Internet trolls have been free to torment and abuse users • Social, has a lot of growing up to do • Email has already grown up @dominicedmunds
  32. 32. SO, EMAIL ISN’T DEAD @dominicedmunds
  33. 33. IT’S BEEN TAKING IT EASY @dominicedmunds
  34. 34. Let’s take its pulse… • 144.8bn emails are sent every • 89bn businessCHECK-UP • 55.8bn personal • There will be 4.1bn email accounts by 2015 @dominicedmunds
  35. 35. • 82% of smart phone users send and receive email on their device • 61% of smartphone users send and receive email dailyCHECK-UP • 44% of tablet users send and receive email daily • We spend 11.2hrs a week reading and sending email • In fact in the time taken to read that sentence, 20 million emails were sent @dominicedmunds
  36. 36. • Monetate: Email has a higher conversion rate per session than search and social combined! • Email: 4.15%CHECK-UP • Search: 2.64% • Social: 0.48% @dominicedmunds
  37. 37. • The average business user get 105 emails a dayCHECK-UP • Business use matters in retail, this is why… @dominicedmunds
  38. 38. CHECK-UP @dominicedmunds
  39. 39. F*** @dominicedmunds
  40. 40. EMAIL ISN’T DEAD @dominicedmunds
  41. 41. IT’S ON THE BEACH DRINKING MARGARITAS @dominicedmunds
  42. 42. Email isn’t sexy • It has been around for yearsUNDERRATED • It’s part of our daily digital diet • Maybe we just take it for granted? @dominicedmunds
  43. 43. UNDERRATED @dominicedmunds
  44. 44. • That’s no bad thingUNDERRATED • Dependable, Necessary, Unsurprising • Email can sit back and enjoy the sun @dominicedmunds
  45. 45. BUT IT WON’T @dominicedmunds
  46. 46. Triggered email is getting more precise • Basket abandonment campaignsTHE FUTURE • Behavioral targeting • Complex rules and filters • Products, price, frequency, recommendations @dominicedmunds
  47. 47. Symbols are here to stayTHE FUTURE • 2x your open rate • Until Marketers over do it @dominicedmunds
  48. 48. HTML 5 will finally deliver video in emailTHE FUTURE • The experience we’ve all been waiting for • Rich content to support your activity @dominicedmunds
  49. 49. $ • Remarketing is becoming more prevalent (still only 14% according to RedEye)THE FUTURE • In fact the remarketing space alone is worth an estimated $35bn • With $30.1bn still untapped! @dominicedmunds
  50. 50. Evolved • Best welcome newsletter 2006 (Marketing Sherpa) @dominicedmunds
  51. 51. @dominicedmunds
  52. 52. @dominicedmunds
  53. 53. @dominicedmunds
  54. 54. EMAIL IS NOWHERE NEAR DEAD @dominicedmunds
  55. 55. IT’S DOING 1 ARMED PUSH UPS IN THE GYM @dominicedmunds
  56. 56. @dominicedmunds
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