Richard BaxterFounder, SEOgadgetLaura LippayUS CEO, SEOgadget
60 Tips in 60 Minutes
#1 Optimizeeverything.
http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
ID Target                                                                    Partners                                  Mar...
#2 Add value in aunique andremarkable way.
#3 Spread your reachwith an influential,regular contributor
#4 Explainer videos -tell your story.
#5 Develop yourpartnerships
#6 Create the definitiveguide
#7 If you have dataallow access via API
#8 UseFollowerwonk
#9 Get good atlocating your targetinfluencers
#10 Clean, targetedoutreach data
100                                                                          120                                         0...
#11 Find recentmentions andcontact the author
300250200150100      Total 50  0
#12 *Never fail*content outreach
Our outreach process                Concept               StakeholderIdea Creation              Outreach   Recruitment   C...
#13 Find mentionsof your brand thatdon’t link
#14 Don’t guessemail addresses
http://www.mailtester.com/testmail.php
#15 Get socialprofiles withFullcontact’s API
http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html
#14 Never lose datafrom an onlineform, ever
https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/
#15 Compiling dataearns links
http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
#16 Do yourbackgroundresearch on yourlink target
#17 Experiment withalternative contenttypes
#18 Add yourkeyword toinstagram / pinterestimages
Credit: http://thenextcorner.net/instagram-seo-boost/
#19 Hiring iseverything
http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg
#20 Hire adeveloper for yourSEO/SMO team
#21 Learn how tomake your data linkworthy.
http://justinbriggs.org/technical-hacks-for-content-marketing
#22 Outsource yourdesign work
#23 Use “how tobuy” video on yourcategory pages
#24 Use Google+for outreach
site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about
#25 Get email & sitecontacts with this
Chrome “scrape similar” + tools.seogadget.co.uk
#26 Build a simpleQA system on yoursite
#27 Identify youraffiliates topkeywords withSearchmetrics Data
70000   160000        65000040000   11             Search30000        16             ShopStyle20000        Ranking        ...
#28 Use Ghostery toID tools yourcompetition areusing
#29 Getcreative, with tools
http://www.technomancy.org/google-suggest-venn/
#30 Usersnap isamazing for userfeedback
# 31Find popularFacebook pages bycategory
http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/
#32 Use social proof
#33 Get a ZirtualAssistant
#34 Use Tineye tofind amazing blogphotos
#35 UseLucidCharts
#36 Ask onequestion
#37 Use thisattribution tool
http://wail.es/ga-attribution/
#38 Use freesentiment tools
#39 Think withGoogle & Scholar
http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel
http://scholar.google.com/
#40 No time?Audible.
http://www.audible.com/
#41 All Marketersare Liars
Make sure your valueproposition comes across ineverything you do.Think for a second how yourvalue propositionchanges/disru...
#42 Monitor searchresult flux
#43 Createpersonas &schemas.
#44 Be different
#45 Use MonroesMotivated Sequence
Attention   Need   Satisfaction   Visualization   Action
#46 Cobble togetherapps
Via: @sharkseo
#47 Use GoogleCorrelate
#48 Get awesomeat Excel
+
#49 Everyone inyour company is anSEO
#50 Laura lovesUsertesting
#51 Use reverseimage search
A DAY AT THE OFFICE
#52 Track newfollowers and morewith Commun.it
#53 Don’t drop thetechnical ball
120000                 Count of100000           Request URL                 Count of Ajax 80000                 Count of I...
# 54 Build theultimate metaheader
<!-- Twitter Card --><!-- OG Protocol --><!-- Schema.org/Article -->
#55 Understandyour serps for bestrich snippetsstrategy
#56 Stay up to date
#57 Create anadvanced segmentfor QA keywords
b(add(ing)?|do(es)?|wh(o|at|ere|en|y)|how|can|?|a(m|re)|is|w(as|ere|ill)|be(en|ing|st)?|versus|vs(.)?)bhttp://www.seomoz.o...
#58 Groupkeywords in GA byaudience
#59 Monitor yournew and lost links
https://ahrefs.com/site-explorer/
#60 Take your(amazing) teamsnowboarding
No idea.
makes no warranties, express, implied or statutory, as to the information in this presentation.
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
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Transcript of "60 Tips in 60 Minutes - Social Search & Conversion"

  1. 1. Richard BaxterFounder, SEOgadgetLaura LippayUS CEO, SEOgadget
  2. 2. 60 Tips in 60 Minutes
  3. 3. #1 Optimizeeverything.
  4. 4. http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  5. 5. ID Target Partners Market Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides SocialCommenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  6. 6. #2 Add value in aunique andremarkable way.
  7. 7. #3 Spread your reachwith an influential,regular contributor
  8. 8. #4 Explainer videos -tell your story.
  9. 9. #5 Develop yourpartnerships
  10. 10. #6 Create the definitiveguide
  11. 11. #7 If you have dataallow access via API
  12. 12. #8 UseFollowerwonk
  13. 13. #9 Get good atlocating your targetinfluencers
  14. 14. #10 Clean, targetedoutreach data
  15. 15. 100 120 0 20 40 60 80 www.bbc.co.uk www.youtube.com www.nypost.com www.bbfc.co.uk blogs.suntimes.com rogerebert.suntimes.com paper.li www.huffingtonpost.co.uk mamacolive.com instagram.com www.salon.com www.lamag.com www.latimes.com www.facebook.com smartasscripple.blogspot.com uk.movies.yahoo.com www.buzzfeed.combrucecameronelliott.blogspot.com bradford-city-of-film.co.uk www.thegizzlereview.com sunsetgun.tumblr.com www.indiewire.comthenarrativejunkie.wordpress.com www.radiolab.org tinyurl.com www.weheart.co.uk kylesmithonline.com www.improbable.com vimeo.com www.kickstarter.com willcolahan1.wordpress.com www.newstatesman.com www.aceshowbiz.com www.stltoday.com www.alternatetakes.co.uk www.utne.com www.amazon.com blogs.telegraph.co.uk livewire.talkingpointsmemo.com www.imdb.com m.nypost.com www.independent.co.uk www.booking.com www.jedbundy.com m.tmi.me open.salon.com www-nc.nytimes.com www.motherjones.com www.davidbordwell.net capitalcelluloid.blogspot.co.uk www.dustandgrooves.com skymovies.sky.com www.dvice.com www.texasmonthly.com m.youtube.com www.ticketweb.co.uk www.firebox.com www.vanityfair.com www.gearfuse.com www.wired.com www.greenbelt.org.uk www.guardian.co.uk blogs.indiewire.com www.collegehumor.com Total
  16. 16. #11 Find recentmentions andcontact the author
  17. 17. 300250200150100 Total 50 0
  18. 18. #12 *Never fail*content outreach
  19. 19. Our outreach process Concept StakeholderIdea Creation Outreach Recruitment Creation Signoff Placement Sign Off
  20. 20. #13 Find mentionsof your brand thatdon’t link
  21. 21. #14 Don’t guessemail addresses
  22. 22. http://www.mailtester.com/testmail.php
  23. 23. #15 Get socialprofiles withFullcontact’s API
  24. 24. http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html
  25. 25. #14 Never lose datafrom an onlineform, ever
  26. 26. https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/
  27. 27. #15 Compiling dataearns links
  28. 28. http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
  29. 29. #16 Do yourbackgroundresearch on yourlink target
  30. 30. #17 Experiment withalternative contenttypes
  31. 31. #18 Add yourkeyword toinstagram / pinterestimages
  32. 32. Credit: http://thenextcorner.net/instagram-seo-boost/
  33. 33. #19 Hiring iseverything
  34. 34. http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg
  35. 35. #20 Hire adeveloper for yourSEO/SMO team
  36. 36. #21 Learn how tomake your data linkworthy.
  37. 37. http://justinbriggs.org/technical-hacks-for-content-marketing
  38. 38. #22 Outsource yourdesign work
  39. 39. #23 Use “how tobuy” video on yourcategory pages
  40. 40. #24 Use Google+for outreach
  41. 41. site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about
  42. 42. #25 Get email & sitecontacts with this
  43. 43. Chrome “scrape similar” + tools.seogadget.co.uk
  44. 44. #26 Build a simpleQA system on yoursite
  45. 45. #27 Identify youraffiliates topkeywords withSearchmetrics Data
  46. 46. 70000 160000 65000040000 11 Search30000 16 ShopStyle20000 Ranking 2110000 0
  47. 47. #28 Use Ghostery toID tools yourcompetition areusing
  48. 48. #29 Getcreative, with tools
  49. 49. http://www.technomancy.org/google-suggest-venn/
  50. 50. #30 Usersnap isamazing for userfeedback
  51. 51. # 31Find popularFacebook pages bycategory
  52. 52. http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/
  53. 53. #32 Use social proof
  54. 54. #33 Get a ZirtualAssistant
  55. 55. #34 Use Tineye tofind amazing blogphotos
  56. 56. #35 UseLucidCharts
  57. 57. #36 Ask onequestion
  58. 58. #37 Use thisattribution tool
  59. 59. http://wail.es/ga-attribution/
  60. 60. #38 Use freesentiment tools
  61. 61. #39 Think withGoogle & Scholar
  62. 62. http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel
  63. 63. http://scholar.google.com/
  64. 64. #40 No time?Audible.
  65. 65. http://www.audible.com/
  66. 66. #41 All Marketersare Liars
  67. 67. Make sure your valueproposition comes across ineverything you do.Think for a second how yourvalue propositionchanges/disrupts?Is that apparent in Yourwebsite?Your sales pitch? Yourdeliverables?Your advertising?
  68. 68. #42 Monitor searchresult flux
  69. 69. #43 Createpersonas &schemas.
  70. 70. #44 Be different
  71. 71. #45 Use MonroesMotivated Sequence
  72. 72. Attention Need Satisfaction Visualization Action
  73. 73. #46 Cobble togetherapps
  74. 74. Via: @sharkseo
  75. 75. #47 Use GoogleCorrelate
  76. 76. #48 Get awesomeat Excel
  77. 77. +
  78. 78. #49 Everyone inyour company is anSEO
  79. 79. #50 Laura lovesUsertesting
  80. 80. #51 Use reverseimage search
  81. 81. A DAY AT THE OFFICE
  82. 82. #52 Track newfollowers and morewith Commun.it
  83. 83. #53 Don’t drop thetechnical ball
  84. 84. 120000 Count of100000 Request URL Count of Ajax 80000 Count of Image 60000 Count of iFrame 40000 Count of 20000 Widgetame 0 Total
  85. 85. # 54 Build theultimate metaheader
  86. 86. <!-- Twitter Card --><!-- OG Protocol --><!-- Schema.org/Article -->
  87. 87. #55 Understandyour serps for bestrich snippetsstrategy
  88. 88. #56 Stay up to date
  89. 89. #57 Create anadvanced segmentfor QA keywords
  90. 90. b(add(ing)?|do(es)?|wh(o|at|ere|en|y)|how|can|?|a(m|re)|is|w(as|ere|ill)|be(en|ing|st)?|versus|vs(.)?)bhttp://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy
  91. 91. #58 Groupkeywords in GA byaudience
  92. 92. #59 Monitor yournew and lost links
  93. 93. https://ahrefs.com/site-explorer/
  94. 94. #60 Take your(amazing) teamsnowboarding
  95. 95. No idea.
  96. 96. makes no warranties, express, implied or statutory, as to the information in this presentation.

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