60 Tips in 60 Minutes - Social Search & Conversion

  • 335 views
Uploaded on

 

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
335
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Richard BaxterFounder, SEOgadgetLaura LippayUS CEO, SEOgadget
  • 2. 60 Tips in 60 Minutes
  • 3. #1 Optimizeeverything.
  • 4. http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  • 5. ID Target Partners Market Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides SocialCommenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  • 6. #2 Add value in aunique andremarkable way.
  • 7. #3 Spread your reachwith an influential,regular contributor
  • 8. #4 Explainer videos -tell your story.
  • 9. #5 Develop yourpartnerships
  • 10. #6 Create the definitiveguide
  • 11. #7 If you have dataallow access via API
  • 12. #8 UseFollowerwonk
  • 13. #9 Get good atlocating your targetinfluencers
  • 14. #10 Clean, targetedoutreach data
  • 15. 100 120 0 20 40 60 80 www.bbc.co.uk www.youtube.com www.nypost.com www.bbfc.co.uk blogs.suntimes.com rogerebert.suntimes.com paper.li www.huffingtonpost.co.uk mamacolive.com instagram.com www.salon.com www.lamag.com www.latimes.com www.facebook.com smartasscripple.blogspot.com uk.movies.yahoo.com www.buzzfeed.combrucecameronelliott.blogspot.com bradford-city-of-film.co.uk www.thegizzlereview.com sunsetgun.tumblr.com www.indiewire.comthenarrativejunkie.wordpress.com www.radiolab.org tinyurl.com www.weheart.co.uk kylesmithonline.com www.improbable.com vimeo.com www.kickstarter.com willcolahan1.wordpress.com www.newstatesman.com www.aceshowbiz.com www.stltoday.com www.alternatetakes.co.uk www.utne.com www.amazon.com blogs.telegraph.co.uk livewire.talkingpointsmemo.com www.imdb.com m.nypost.com www.independent.co.uk www.booking.com www.jedbundy.com m.tmi.me open.salon.com www-nc.nytimes.com www.motherjones.com www.davidbordwell.net capitalcelluloid.blogspot.co.uk www.dustandgrooves.com skymovies.sky.com www.dvice.com www.texasmonthly.com m.youtube.com www.ticketweb.co.uk www.firebox.com www.vanityfair.com www.gearfuse.com www.wired.com www.greenbelt.org.uk www.guardian.co.uk blogs.indiewire.com www.collegehumor.com Total
  • 16. #11 Find recentmentions andcontact the author
  • 17. 300250200150100 Total 50 0
  • 18. #12 *Never fail*content outreach
  • 19. Our outreach process Concept StakeholderIdea Creation Outreach Recruitment Creation Signoff Placement Sign Off
  • 20. #13 Find mentionsof your brand thatdon’t link
  • 21. #14 Don’t guessemail addresses
  • 22. http://www.mailtester.com/testmail.php
  • 23. #15 Get socialprofiles withFullcontact’s API
  • 24. http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html
  • 25. #14 Never lose datafrom an onlineform, ever
  • 26. https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/
  • 27. #15 Compiling dataearns links
  • 28. http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
  • 29. #16 Do yourbackgroundresearch on yourlink target
  • 30. #17 Experiment withalternative contenttypes
  • 31. #18 Add yourkeyword toinstagram / pinterestimages
  • 32. Credit: http://thenextcorner.net/instagram-seo-boost/
  • 33. #19 Hiring iseverything
  • 34. http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg
  • 35. #20 Hire adeveloper for yourSEO/SMO team
  • 36. #21 Learn how tomake your data linkworthy.
  • 37. http://justinbriggs.org/technical-hacks-for-content-marketing
  • 38. #22 Outsource yourdesign work
  • 39. #23 Use “how tobuy” video on yourcategory pages
  • 40. #24 Use Google+for outreach
  • 41. site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about
  • 42. #25 Get email & sitecontacts with this
  • 43. Chrome “scrape similar” + tools.seogadget.co.uk
  • 44. #26 Build a simpleQA system on yoursite
  • 45. #27 Identify youraffiliates topkeywords withSearchmetrics Data
  • 46. 70000 160000 65000040000 11 Search30000 16 ShopStyle20000 Ranking 2110000 0
  • 47. #28 Use Ghostery toID tools yourcompetition areusing
  • 48. #29 Getcreative, with tools
  • 49. http://www.technomancy.org/google-suggest-venn/
  • 50. #30 Usersnap isamazing for userfeedback
  • 51. # 31Find popularFacebook pages bycategory
  • 52. http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/
  • 53. #32 Use social proof
  • 54. #33 Get a ZirtualAssistant
  • 55. #34 Use Tineye tofind amazing blogphotos
  • 56. #35 UseLucidCharts
  • 57. #36 Ask onequestion
  • 58. #37 Use thisattribution tool
  • 59. http://wail.es/ga-attribution/
  • 60. #38 Use freesentiment tools
  • 61. #39 Think withGoogle & Scholar
  • 62. http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel
  • 63. http://scholar.google.com/
  • 64. #40 No time?Audible.
  • 65. http://www.audible.com/
  • 66. #41 All Marketersare Liars
  • 67. Make sure your valueproposition comes across ineverything you do.Think for a second how yourvalue propositionchanges/disrupts?Is that apparent in Yourwebsite?Your sales pitch? Yourdeliverables?Your advertising?
  • 68. #42 Monitor searchresult flux
  • 69. #43 Createpersonas &schemas.
  • 70. #44 Be different
  • 71. #45 Use MonroesMotivated Sequence
  • 72. Attention Need Satisfaction Visualization Action
  • 73. #46 Cobble togetherapps
  • 74. Via: @sharkseo
  • 75. #47 Use GoogleCorrelate
  • 76. #48 Get awesomeat Excel
  • 77. +
  • 78. #49 Everyone inyour company is anSEO
  • 79. #50 Laura lovesUsertesting
  • 80. #51 Use reverseimage search
  • 81. A DAY AT THE OFFICE
  • 82. #52 Track newfollowers and morewith Commun.it
  • 83. #53 Don’t drop thetechnical ball
  • 84. 120000 Count of100000 Request URL Count of Ajax 80000 Count of Image 60000 Count of iFrame 40000 Count of 20000 Widgetame 0 Total
  • 85. # 54 Build theultimate metaheader
  • 86. <!-- Twitter Card --><!-- OG Protocol --><!-- Schema.org/Article -->
  • 87. #55 Understandyour serps for bestrich snippetsstrategy
  • 88. #56 Stay up to date
  • 89. #57 Create anadvanced segmentfor QA keywords
  • 90. b(add(ing)?|do(es)?|wh(o|at|ere|en|y)|how|can|?|a(m|re)|is|w(as|ere|ill)|be(en|ing|st)?|versus|vs(.)?)bhttp://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy
  • 91. #58 Groupkeywords in GA byaudience
  • 92. #59 Monitor yournew and lost links
  • 93. https://ahrefs.com/site-explorer/
  • 94. #60 Take your(amazing) teamsnowboarding
  • 95. No idea.
  • 96. makes no warranties, express, implied or statutory, as to the information in this presentation.