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Twitter Presentation

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Presentation about Twitter

Presentation about Twitter

Published in: Technology, Design, Business

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  • 1. Twitter Everything you ever wanted to know but didn’t know what to ask Andy Stitt, SME (Social Media Enthusiast)
  • 2. How is Twitter used?
    • Primarily used to build community
    • Rapid (and viral) sharing of information
    • Real-time communication
    • Invent words that sound like slang for eight-year-olds (i.e. tweeting, tweeple, twollow, twellow, twibe)
  • 3. Key Concepts
    • Tweet
    • Following vs. followers
    • @ replies
    • Direct messages
    • Retweeting
    • Twitter search
    • Hashtags
    • Trending topics
  • 4. Quick Quiz
    • A “tweet” is
    • a. The sound a bird makes
    • b. How a four-year-old says the word “treat”
    • c. A short 140-character or less message on Twitter
    • d. All of the above
  • 5. Answer
    • d. All of the above
  • 6. Your Home Screen
    • Serves as your dashboard, or “master control”
    • Tweets from those people that you follow are shown
    • From this screen, you can:
      • Send out a tweet
      • Check your replies and direct messages
      • Perform a Twitter search and check trending topics
  • 7.  
  • 8. Your Personal Page and Twitter Stream
    • Displays your name, location, website, and bio
    • Twitter stream shows all of your tweets
    • How many people you follow and how many are following you
    • IMPORTANT: Your page is how you are viewed by others in the Twitter world; brand it with a good picture and background!
  • 9.  
  • 10. Following vs. Followers
    • The difference between the two columns on your home screen and personal page:
      • Following: list of those that you have chosen to “follow” on Twitter
      • Followers: list of those that have chosen to “follow” you
  • 11. Privacy Controls
    • You can choose to block a follower
    • You can choose to protect your updates, or “tweets,” so that only those who you grant permission can see them
  • 12. The use of the @ character
    • “ @” is used to signify a Twitter username when used in a tweet, i.e. “I read a great book written by @andystitt829”
    • Whenever you use @username in a tweet, that person will see it in their “Replies” stream
    • If you reply to someone using this method, it will show up in your public Twitter stream
  • 13.  
  • 14. Direct Messages
    • Private two-way communication; like a 160-character e-mail
    • Does not show up in public Twitter stream
    • Users must be following each other in order to use DM feature
    • Twitter command to direct message is: d username message
  • 15.  
  • 16. Retweeting
    • If you want to quote another Twitter user or simply share something from someone else with your followers, then you can “retweet”
      • andystitt829: Check out this cool website
      • dianefromm: RT @andystitt829: Check out this cool website
  • 17. Two types of retweeting
    • Directly quoting
      • dianefromm: RT @andystitt829 Check out http://www.pmief.org for brand new scholarships for college students
    • Paraphrasing
      • dianefromm: http:// www.pmief.org has lots of scholarships you might be interested in. Thanks, @andystitt829 for the info
    • REMEMBER: RT indicates a direct quote
  • 18. URL shorteners
    • Due to the 140-character limitation, Twitter users use URL shorteners to share URLs
    • Examples are: tinyurl.com, twurl.nl, bit.ly
    • Desktop Twitter clients usually have a URL shortening feature
  • 19. Link before URL shortening
  • 20. Link after URL shortening
  • 21. Twitter Search
    • http://search.twitter.com is the “Google” of Twitter
    • Allows you to search for tweets with specified keywords
    • Search results come up in real time; the screen refreshes if more tweets are posted after you finished the search
    • This can also be done from your Twitter home screen
  • 22. Initial Twitter Search Page
  • 23. Search Results Page
  • 24. Hashtags
    • Hashtagging is similar to search engine and blog post indexing using keywords
    • Hashtags can be used to communicate to a group: “Hey project managers, I have something for you #pmot”
    • Hashtags can also indicate a particular event: “I am about to go to a session at the IFC Online Fundraising conference #ifconline”
    • You can search for hashtags at Twitter Search or your home screen
  • 25.  
  • 26. Trending Topics
    • Topics that are heavily tweeted about at any given part of the day are tracked and shown on Twitter Search and your home screen
    • Each trending topic is shown as a clickable search term
    • Examples: #swineflu was a trending topic in April, and the new Star Trek movie was one during its opening weekend
  • 27.  
  • 28. How can you use Twitter?
    • Twitter website: http://www.twitter.com
    • Desktop clients
      • http://www.tweetdeck.com
      • http:// www.twhirl.com
    • Smartphone apps
      • http://www.twitterfon.com for iPhone
      • http://www.ubertwitter.com for Blackberry
  • 29. How will your activity on Twitter help your organization?
    • Spread the word of programs, activities, etc. to your followers
    • Find people who might be interested in supporting the cause
    • Use the search function to find mentions of key terms that are relevant to your organization
    • Use the search function to listen to what others are saying about your organization
  • 30. Thank you for your time
    • Now go out there and tweet to your heart’s content!