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Twitter Presentation



Presentation about Twitter

Presentation about Twitter



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    Twitter Presentation Twitter Presentation Presentation Transcript

    • Twitter Everything you ever wanted to know but didn’t know what to ask Andy Stitt, SME (Social Media Enthusiast)
    • How is Twitter used?
      • Primarily used to build community
      • Rapid (and viral) sharing of information
      • Real-time communication
      • Invent words that sound like slang for eight-year-olds (i.e. tweeting, tweeple, twollow, twellow, twibe)
    • Key Concepts
      • Tweet
      • Following vs. followers
      • @ replies
      • Direct messages
      • Retweeting
      • Twitter search
      • Hashtags
      • Trending topics
    • Quick Quiz
      • A “tweet” is
      • a. The sound a bird makes
      • b. How a four-year-old says the word “treat”
      • c. A short 140-character or less message on Twitter
      • d. All of the above
    • Answer
      • d. All of the above
    • Your Home Screen
      • Serves as your dashboard, or “master control”
      • Tweets from those people that you follow are shown
      • From this screen, you can:
        • Send out a tweet
        • Check your replies and direct messages
        • Perform a Twitter search and check trending topics
    • Your Personal Page and Twitter Stream
      • Displays your name, location, website, and bio
      • Twitter stream shows all of your tweets
      • How many people you follow and how many are following you
      • IMPORTANT: Your page is how you are viewed by others in the Twitter world; brand it with a good picture and background!
    • Following vs. Followers
      • The difference between the two columns on your home screen and personal page:
        • Following: list of those that you have chosen to “follow” on Twitter
        • Followers: list of those that have chosen to “follow” you
    • Privacy Controls
      • You can choose to block a follower
      • You can choose to protect your updates, or “tweets,” so that only those who you grant permission can see them
    • The use of the @ character
      • “ @” is used to signify a Twitter username when used in a tweet, i.e. “I read a great book written by @andystitt829”
      • Whenever you use @username in a tweet, that person will see it in their “Replies” stream
      • If you reply to someone using this method, it will show up in your public Twitter stream
    • Direct Messages
      • Private two-way communication; like a 160-character e-mail
      • Does not show up in public Twitter stream
      • Users must be following each other in order to use DM feature
      • Twitter command to direct message is: d username message
    • Retweeting
      • If you want to quote another Twitter user or simply share something from someone else with your followers, then you can “retweet”
        • andystitt829: Check out this cool website
        • dianefromm: RT @andystitt829: Check out this cool website
    • Two types of retweeting
      • Directly quoting
        • dianefromm: RT @andystitt829 Check out for brand new scholarships for college students
      • Paraphrasing
        • dianefromm: http:// has lots of scholarships you might be interested in. Thanks, @andystitt829 for the info
      • REMEMBER: RT indicates a direct quote
    • URL shorteners
      • Due to the 140-character limitation, Twitter users use URL shorteners to share URLs
      • Examples are:,,
      • Desktop Twitter clients usually have a URL shortening feature
    • Link before URL shortening
    • Link after URL shortening
    • Twitter Search
      • is the “Google” of Twitter
      • Allows you to search for tweets with specified keywords
      • Search results come up in real time; the screen refreshes if more tweets are posted after you finished the search
      • This can also be done from your Twitter home screen
    • Initial Twitter Search Page
    • Search Results Page
    • Hashtags
      • Hashtagging is similar to search engine and blog post indexing using keywords
      • Hashtags can be used to communicate to a group: “Hey project managers, I have something for you #pmot”
      • Hashtags can also indicate a particular event: “I am about to go to a session at the IFC Online Fundraising conference #ifconline”
      • You can search for hashtags at Twitter Search or your home screen
    • Trending Topics
      • Topics that are heavily tweeted about at any given part of the day are tracked and shown on Twitter Search and your home screen
      • Each trending topic is shown as a clickable search term
      • Examples: #swineflu was a trending topic in April, and the new Star Trek movie was one during its opening weekend
    • How can you use Twitter?
      • Twitter website:
      • Desktop clients
        • http://
      • Smartphone apps
        • for iPhone
        • for Blackberry
    • How will your activity on Twitter help your organization?
      • Spread the word of programs, activities, etc. to your followers
      • Find people who might be interested in supporting the cause
      • Use the search function to find mentions of key terms that are relevant to your organization
      • Use the search function to listen to what others are saying about your organization
    • Thank you for your time
      • Now go out there and tweet to your heart’s content!