Twitter Presentation


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Twitter Presentation

  1. 1. Twitter Everything you ever wanted to know but didn’t know what to ask Andy Stitt, SME (Social Media Enthusiast)
  2. 2. How is Twitter used? <ul><li>Primarily used to build community </li></ul><ul><li>Rapid (and viral) sharing of information </li></ul><ul><li>Real-time communication </li></ul><ul><li>Invent words that sound like slang for eight-year-olds (i.e. tweeting, tweeple, twollow, twellow, twibe) </li></ul>
  3. 3. Key Concepts <ul><li>Tweet </li></ul><ul><li>Following vs. followers </li></ul><ul><li>@ replies </li></ul><ul><li>Direct messages </li></ul><ul><li>Retweeting </li></ul><ul><li>Twitter search </li></ul><ul><li>Hashtags </li></ul><ul><li>Trending topics </li></ul>
  4. 4. Quick Quiz <ul><li>A “tweet” is </li></ul><ul><li>a. The sound a bird makes </li></ul><ul><li>b. How a four-year-old says the word “treat” </li></ul><ul><li>c. A short 140-character or less message on Twitter </li></ul><ul><li>d. All of the above </li></ul>
  5. 5. Answer <ul><li>d. All of the above </li></ul>
  6. 6. Your Home Screen <ul><li>Serves as your dashboard, or “master control” </li></ul><ul><li>Tweets from those people that you follow are shown </li></ul><ul><li>From this screen, you can: </li></ul><ul><ul><li>Send out a tweet </li></ul></ul><ul><ul><li>Check your replies and direct messages </li></ul></ul><ul><ul><li>Perform a Twitter search and check trending topics </li></ul></ul>
  7. 8. Your Personal Page and Twitter Stream <ul><li>Displays your name, location, website, and bio </li></ul><ul><li>Twitter stream shows all of your tweets </li></ul><ul><li>How many people you follow and how many are following you </li></ul><ul><li>IMPORTANT: Your page is how you are viewed by others in the Twitter world; brand it with a good picture and background! </li></ul>
  8. 10. Following vs. Followers <ul><li>The difference between the two columns on your home screen and personal page: </li></ul><ul><ul><li>Following: list of those that you have chosen to “follow” on Twitter </li></ul></ul><ul><ul><li>Followers: list of those that have chosen to “follow” you </li></ul></ul>
  9. 11. Privacy Controls <ul><li>You can choose to block a follower </li></ul><ul><li>You can choose to protect your updates, or “tweets,” so that only those who you grant permission can see them </li></ul>
  10. 12. The use of the @ character <ul><li>“ @” is used to signify a Twitter username when used in a tweet, i.e. “I read a great book written by @andystitt829” </li></ul><ul><li>Whenever you use @username in a tweet, that person will see it in their “Replies” stream </li></ul><ul><li>If you reply to someone using this method, it will show up in your public Twitter stream </li></ul>
  11. 14. Direct Messages <ul><li>Private two-way communication; like a 160-character e-mail </li></ul><ul><li>Does not show up in public Twitter stream </li></ul><ul><li>Users must be following each other in order to use DM feature </li></ul><ul><li>Twitter command to direct message is: d username message </li></ul>
  12. 16. Retweeting <ul><li>If you want to quote another Twitter user or simply share something from someone else with your followers, then you can “retweet” </li></ul><ul><ul><li>andystitt829: Check out this cool website </li></ul></ul><ul><ul><li>dianefromm: RT @andystitt829: Check out this cool website </li></ul></ul>
  13. 17. Two types of retweeting <ul><li>Directly quoting </li></ul><ul><ul><li>dianefromm: RT @andystitt829 Check out for brand new scholarships for college students </li></ul></ul><ul><li>Paraphrasing </li></ul><ul><ul><li>dianefromm: http:// has lots of scholarships you might be interested in. Thanks, @andystitt829 for the info </li></ul></ul><ul><li>REMEMBER: RT indicates a direct quote </li></ul>
  14. 18. URL shorteners <ul><li>Due to the 140-character limitation, Twitter users use URL shorteners to share URLs </li></ul><ul><li>Examples are:,, </li></ul><ul><li>Desktop Twitter clients usually have a URL shortening feature </li></ul>
  15. 19. Link before URL shortening
  16. 20. Link after URL shortening
  17. 21. Twitter Search <ul><li> is the “Google” of Twitter </li></ul><ul><li>Allows you to search for tweets with specified keywords </li></ul><ul><li>Search results come up in real time; the screen refreshes if more tweets are posted after you finished the search </li></ul><ul><li>This can also be done from your Twitter home screen </li></ul>
  18. 22. Initial Twitter Search Page
  19. 23. Search Results Page
  20. 24. Hashtags <ul><li>Hashtagging is similar to search engine and blog post indexing using keywords </li></ul><ul><li>Hashtags can be used to communicate to a group: “Hey project managers, I have something for you #pmot” </li></ul><ul><li>Hashtags can also indicate a particular event: “I am about to go to a session at the IFC Online Fundraising conference #ifconline” </li></ul><ul><li>You can search for hashtags at Twitter Search or your home screen </li></ul>
  21. 26. Trending Topics <ul><li>Topics that are heavily tweeted about at any given part of the day are tracked and shown on Twitter Search and your home screen </li></ul><ul><li>Each trending topic is shown as a clickable search term </li></ul><ul><li>Examples: #swineflu was a trending topic in April, and the new Star Trek movie was one during its opening weekend </li></ul>
  22. 28. How can you use Twitter? <ul><li>Twitter website: </li></ul><ul><li>Desktop clients </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Smartphone apps </li></ul><ul><ul><li> for iPhone </li></ul></ul><ul><ul><li> for Blackberry </li></ul></ul>
  23. 29. How will your activity on Twitter help your organization? <ul><li>Spread the word of programs, activities, etc. to your followers </li></ul><ul><li>Find people who might be interested in supporting the cause </li></ul><ul><li>Use the search function to find mentions of key terms that are relevant to your organization </li></ul><ul><li>Use the search function to listen to what others are saying about your organization </li></ul>
  24. 30. Thank you for your time <ul><li>Now go out there and tweet to your heart’s content! </li></ul>