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  1. 1. The Contribution of Program & Project Management <br />to Bottom line Results<br />By<br />Dr V.BALASUBRAMANIAN<br />Executive Director<br />M/s SIMPSON & Co<br />
  2. 2. New Product Development<br />
  3. 3. New Product Development<br />
  4. 4. New Product Development<br />
  5. 5. Research & Development<br />R&D SCENARIO IN INDIA<br />
  6. 6. Research & Development<br />India started the focus on S&T after the independence. <br />Scientific Policy resolution of 1958 aims to promote & <br />sustain scientific research. Several new S&T dept and labs <br />came into existence.<br />The Technology policy statement of 1983 covers <br />manufacture, services & agriculture in all districts. TPS <br />focused on sectors like food, health, energy, housing & <br />industry. <br />
  7. 7. Research & Development<br />INDIA-the Destination for <br /> Global R&D ?<br />
  8. 8. Research & Development<br />By 2020, <br /> India is expected <br /> to become the world's <br /> number one knowledge production <br /> centre… <br />
  9. 9. KEY R&D AREAS IN FOCUS<br />1. Agriculture<br />2. Pharmaceutical<br />3. Automobile & other Transportation<br />4. Electronics & Communication<br />5. Information Technology<br />Research & Development<br />
  10. 10. New Product Development<br />
  11. 11. Program & Project Management <br />It may come as a surprise to know that today organizations look for more than project delivery from project managers. <br />What are organizations expecting from project managers? <br />
  12. 12. The question that previously was asked of Project Managers<br />“How many people do you manage?” <br />Today that question has changed <br />“What profits do you bring to your company?” <br />Program & Project Management <br />
  13. 13. Program & Project Management <br />Business acumen is what will help you bring profits to your organization. <br />Let us see how understanding business acumen can help us bring more profits to our organizations<br />Profit = Revenue – Cost <br />
  14. 14. To increase profit, <br /> we must either increase revenue <br /> or <br /> reduce cost <br /> or<br />do both. <br />In the process of managing projects, we need to see if there are opportunities to increase revenue or reduce cost for our organization, and then capitalize on these opportunities and increase profits. <br />Program & Project Management <br />
  15. 15. Various the ways of increasing revenue are: A) Get New Business <br /> B) Categorize Your Customers <br /> C) Customize Your Offerings <br />we need to customize our offering to each customer in a <br />way that brings maximum value to the customer. <br />Today customers want “custom”-ized service, that is why <br />they are called “custom”-ers. We need to look at every <br />aspect from the <br /> “customer’s point of view, not our point of view”<br />Program & Project Management <br />
  16. 16. New Business<br />a. Adjacency Marketing- selling new business to existing customer<br />b. Replication Marketing- selling existing business to new customer<br />c. Virgin Marketing-selling new business to new customer<br />Program & Project Management <br />
  17. 17. Categorize Your Customers<br />Percentage Revenue: What percentage of my total revenue is brought by this customer? <br />b. Percentage Growth: What is the possibility of business growth from this customer? <br />c. Percentage Contribution: What percentage of my total contribution (i.e. revenue – cost) is brought by this customer? <br />Program & Project Management <br />
  18. 18. Program & Project Management <br />Customize Your offerings<br />Your product is customer’s solution. <br />Sell the benefits to customer <br />c.Your bottom-line comes from resolving the customer’s pain point. <br />d. Your business is part of the customer’s business. <br />e. Your price is the customer’s “Total Cost of Ownership” <br />
  19. 19. FINALLY … <br />If the project management helps organizations to <br />increase profits by increasing revenue and by reducing <br />cost, that organizations will be the show case for<br /> “PROGRAM & PROJECT MANAGEMENT”<br />Program & Project Management <br />
  20. 20. Thank You ALL<br /> Project Management Fuelling the success of Automotive Industry<br />