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MediaMind Insight Sept 2012 Barcelona
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MediaMind Insight Sept 2012 Barcelona

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MediaMind Insight Sept 2012 Barcelona Presentation Transcript

  • 1. © 2012 MediaMind Technologies Inc. | All rights reserved
  • 2. Meet Dana... ...she’s thinking about getting a new car... © 2012 MediaMind Technologies Inc. | All rights reserved
  • 3. But She’s Not Sure Which One She Wants... © 2012 MediaMind Technologies Inc. | All rights reserved
  • 4. So She Decides to Start Researching Cars... © 2012 MediaMind Technologies Inc. | All rights reserved
  • 5. But Dana’s Automotive is Not Linear… ...she’s not thinking about getting a new car 100% of the time… © 2012 MediaMind Technologies Inc. | All rights reserved
  • 6. Dana Does Other Things Online… © 2012 MediaMind Technologies Inc. | All rights reserved
  • 7. Dana’s Consumption of Car Content is Viable © 2012 MediaMind Technologies Inc. | All rights reserved
  • 8. Unfortunately, Most Media Campaigns Don’t Vary Too Well… Media Campaign Dana’s Consumption © 2012 MediaMind Technologies Inc. | All rights reserved
  • 9. Capitalizing On Dana’s Variable Consumption © 2012 MediaMind Technologies Inc. | All rights reserved
  • 10. MediaMind Allows You to Engage With Dana In Various MediaHigh Cost In-Stream Video Email Marketing Premium Buys Affiliate Marketing Search Social Media Audience Buying Re-targetingLow Cost High Conversion Low Conversion © 2012 MediaMind Technologies Inc. | All rights reserved
  • 11. Smart Trading Enables Us to Re-target Dana Efficiently... © 2012 MediaMind Technologies Inc. | All rights reserved
  • 12. With Smart Versioning, We Can Create THOUSANDS of Customized Ads Current Creative: Geography: Behavioral: London - Site Ad Paris - Hamburg - Ad Engagement © 2012 MediaMind Technologies Inc. | All rights reserved
  • 13. Channel Connect Brings in More Information ► Manage search and display in one platform ► Conversion de-duplication ► Freedom to use any search / bid-management tool © 2012 MediaMind Technologies Inc. | All rights reserved
  • 14. With the Right Strategy, We Can Guide Dana’s Actions… Ad Exposure Site Visit Build Your Own Learn More Find a Dealer © 2012 MediaMind Technologies Inc. | All rights reserved
  • 15. Question TimeHow much moneyis wasted on themisplacementof ad impressions? © 2012 MediaMind Technologies Inc. | All rights reserved
  • 16. So How Do We Make Sure Our Ads Aren’t Missing Dana? © 2012 MediaMind Technologies Inc. | All rights reserved
  • 17. Verification Technology Helps Identify & Eliminate Misplaced Ads © 2012 MediaMind Technologies Inc. | All rights reserved
  • 18. Adagoo Provides Comprehensive Verification MediaMind can help you verify audience delivery! ► Delivery against content (Brand Safe vs. Questionable) ► Ad Targeting (Behavioral, Geo, etc.) ► Demographic Delivery (Gender & Age) Note: Only available in North America, UK and AU. Will be available in ESP mid-2013 © 2012 MediaMind Technologies Inc. | All rights reserved
  • 19. Peer39 Delivers Page-Level Intelligence Actively choose the ideal page for your ad message, enabling intelligent, algorithmic buying. Quality Safety Category The type of page Objectionable or Meaning & context & quality indicators misaligned content Available In:  English  German  Spanish  Italian  French  Portuguese  Dutch © 2012 MediaMind Technologies Inc. | All rights reserved
  • 20. With MediaMind, You Get Actionable Insights Visibility Attribution Visual Analytics Reporting can be… Better Understand YourUnderstand Who Is Performing Gain Deeper Insights Reporting © 2012 MediaMind Technologies Inc. | All rights reserved
  • 21. Actionable Insights: Optimal Frequency Total Conversions by Frequency120 Frequency 1:100 Conversion Spike Frequency 3: 50% of 80 conversions delivered 60 40 20 0 6 7 8 Frequency 1 2 3 4 5 9 25 26 27 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 28 Optimal frequency should not be cut at the point of highest conversion but after the peak to capture the drop just before it goes below average frequency. © 2012 MediaMind Technologies Inc. | All rights reserved
  • 22. Actionable Insights: Unique Site Overlap• Remove sites from a plan with high overlap (for low frequency + high reach).• Spend more with sites with high overlap (for low reach + high frequency). © 2012 MediaMind Technologies Inc. | All rights reserved
  • 23. How Do We Know That Dana Saw Our Ads? 728 x 90 ABOVE the fold 300 BELOW x the fold 250 © 2012 MediaMind Technologies Inc. | All rights reserved
  • 24. Visibility Lets You Know How Your Ads Were DisplayedVisibility Metrics: vs. Visible Impressions Percentage of Ad Viewed Duration of Ad Viewed*Visibility Reports: Publisher Visible Imps Publisher Avg. % Publisher Avg. Time Site 1 50,000 Site 1 30% Site 1 :30 Site 2 123,909 Site 2 78% Site 2 :94 Site 3 176,987 Site 3 67% Site 3 :56 Visible Impression Count Avg. % Ad Viewed Avg. Time of Ad Viewed :10sec :15sec :25sec 25% 50% 75% 100% Time of Ad Viewed Distribution % of Ad Viewed Distribution © 2012 MediaMind Technologies Inc. | All rights reserved
  • 25. MediaMind’s Two Visibility Offering Basic Visibility Enhanced VisibilityMetrics Recordable Basic metrics plus: Impressions Ad Duration (seconds) Visible Impressions Cost Metrics (i.e. eCPMv, eCPCv) Ratio Metrics ( Avg. Screen Share, Avg. Visible Surface)Visibility IAB 3MS IAB 3MSThresholds Agency Level Agency Level Threshold Threshold Advertiser Specific ThresholdsReporting Part of the Campaign Dedicated Enhanced Visibility Delivery Summary Report © 2012 MediaMind Technologies Inc. | All rights reserved
  • 26. Question TimeHow many GBwill DR Advertiserneed in reportseach week? © 2012 MediaMind Technologies Inc. | All rights reserved
  • 27. Question TimeCurrently, what’sthe most usedattribution modelwithin digitaladvertising? © 2012 MediaMind Technologies Inc. | All rights reserved
  • 28. Encore is Integrated with MediaMind No Additional Pixels or Tags Consultative to Deploy Approach & Setup Full-Service Reporting © 2012 MediaMind Technologies Inc. | All rights reserved
  • 29. Encore Provides the Most Extensive Reporting Full Funnel / Cross-Channel Attribution Path to Conversion Analysis Optimal Reach / Vendor / Keyword Frequency Analysis Performance © 2012 MediaMind Technologies Inc. | All rights reserved
  • 30. Encore’s Reports Reveal Actual Campaign Performance © 2012 MediaMind Technologies Inc. | All rights reserved
  • 31. With Encore, MediaMind Unlocks Your Reporting Capabilities Better Understanding More Accurate Campaign of Consumer Consumption Optimal Media Strategy Measurement Behavior Settings © 2012 MediaMind Technologies Inc. | All rights reserved
  • 32. In the Future, How Will You Interact With Your Reports © 2012 MediaMind Technologies Inc. | All rights reserved
  • 33. In the End, We’ve Engaged Dana Enough… © 2012 MediaMind Technologies Inc. | All rights reserved
  • 34. Here’s What Happens When These Strategies & Tools are Applied… © 2012 MediaMind Technologies Inc. | All rights reserved
  • 35. Objective:Use Personalized Travel Messages toGet Consumers to Purchase Travel onZuji’s Site © 2012 MediaMind Technologies Inc. | All rights reserved
  • 36. Approach:1. Smart Versioning pulled travel deals from Zuji’s database2. Dynamically generate creative based on latest travel deals and consumer preference3. Set optimization criteria to maximize performance4. Serve ads using agency’s internal trading desk, Cadreon © 2012 MediaMind Technologies Inc. | All rights reserved
  • 37. Results:1st Profitable Display Advertising Campai © 2012 MediaMind Technologies Inc. | All rights reserved
  • 38. Results:+300% CTR © 2012 MediaMind Technologies Inc. | All rights reserved
  • 39. Results: Basket+25% Value Increase © 2012 MediaMind Technologies Inc. | All rights reserved
  • 40. Objective: Increase Bookings by Using Personalized Ads Based on User Preferences BOOKINGSBOOKINGS © 2012 MediaMind Technologies Inc. | All rights reserved
  • 41. Approach:1. Identify & tag user location preferences2. Set up dynamic feed for Smart Versioning3. Serve user ad with lowest price at preferreddestination © 2012 MediaMind Technologies Inc. | All rights reserved
  • 42. Results: Conversions in480 Test Markets © 2012 MediaMind Technologies Inc. | All rights reserved
  • 43. Results:$87,400 In Revenue Conversions © 2012 MediaMind Technologies Inc. | All rights reserved
  • 44. Results:$181 In Average Revenue per Conversions © 2012 MediaMind Technologies Inc. | All rights reserved
  • 45. Q&A © 2012 MediaMind Technologies Inc. | All rights reserved
  • 46. © 2012 MediaMind Technologies Inc. | All rights reserved