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MediaMind Ignite Septiembre 2012 Barcelona
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MediaMind Ignite Septiembre 2012 Barcelona MediaMind Ignite Septiembre 2012 Barcelona Presentation Transcript

  • ignite sparking creativity Tej Rekhi Innovation Strategist, EMEA Manuel Ferreiro Sales Engineer, Spain © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • There are now more networked devices then humans on the planet © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 5 gnite Brilliance Begins Here sparking creativity RICH MEDIA FORMATS VIDEO CREATIVE TYPES HTML 5 DUAL SCREEN © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Rich Media © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedTuesday, September 25, 12
  • © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedTuesday, September 25, 12
  • 1.1m trappers burst © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 80k registered © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • >100 blogs + sites © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 28.5% CTR = 1m visits © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 4x creative impact © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • does size matter? © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Location, Location Location! © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Smartest Ad: EMEA © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Dwell Rate versus CTR 25xTuesday, September 25, 12 © 2011 MediaMind. A division of DG
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Overall Performance 1:14 43 seconds © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Effect on search 3x 40 39 30 20 10 12 0 low dwell high dwell © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Effect on visits 17 69% 17 13 9 10 4 0 low dwell high dwell © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Interacting with video © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Effects of Rich Media & Video 9x Site Visits 9 Direct Response 9 6 6 4 3 3 1 1 Standard Rich Media 0 RM with Video Source: MediamInd Q4 2011 © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Formats © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Global Publisher Solutions Team © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Rich Media Features: IAB Rising Stars Ad Formats “As a premier rich media vendor supporting the formats, MediaMind has an intrinsic and deep understanding of the IAB Rising Stars ad units. They are truly one of the companies shaping the future of interactive advertising.” - Peter Minnium, Consulting Director, IAB © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Video © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 50%Tuesday, September 25, 12 © 2011 MediaMind. A division of DG
  • 91% Internet Traffic will be video by 2014 (Today it makes up about 40%!!) © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 2012 Online Ad Revenue Other 2% Search 1% Publisher’s Anticipate Mobile VIDEO 6% Display Ads 19% to be highest revenue generator InBanner Video 9% InStream Video 63% Brightroll Q4 2011 © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • Focus on inStream “Video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats,” David Hallerman, eMarketer principal analyst © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • Quality & Engagement © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • Smartest HP takeover © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • InStream Video 200% 1.74% 200x 150% 100% 50% 0% 0.009% Standard In-Stream Q4 2011 MediaMind © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • InStream Video 200% 1.74% 73% 150% 100% 50% 0% 0.009% Standard In-Stream • Longer InStream Ads are MORE effective Q4 2011 MediaMind © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • VIDEO revolution © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Dynamic Video Insertion © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • HTML 5 © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 2x 5% of all ads served © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • ~40% © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Mobile Rising Star © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Fact #3 more CTR clicks than your PC © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Repurposing for HTML 5 © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Dual Screen © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13% Nielsen Q2 2011 © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012 Digital Generation Inc. All rights reserved.Tuesday, September 25, 12
  • automaticACR content recognition © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • BlueTooth 2-way Audio Comms Visual WiFi NFC ? © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Super Bowl XLVI © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • Super Bowl XLVI © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • acoustic fingerprinting © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • audio watermarking © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • audio watermarking © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • 115,282 17.4% WATCHED FULL 4 MIN VIDEO 2.34% CTR © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • [ ENGAGEMENT EVERYWHERE ] © 2011 MediaMind. A division of DGTuesday, September 25, 12
  • thank you! www.mediamind.com mediamind.com @mediamind @creativezone @dgitnetwork © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, September 25, 12