Wiki Sym Summary

Evolution of Business Models
Closed Business Model (Chesbrough, 2003; 2006)
Open Business Model (Chesbrough, 2006; Prahalad & Ramaswamy, 2004)
Users within Open Business Models (von Hippel, 1988; 2005; Di Gangi & Wasko, 2009)
Organizations
Users
Growth of UGC Websites

Growth of UGC Websites

Organizational Issues
(Deloitte, 2008)

Research Questions
What factors influence positive user experiences of a UGC website?
How do positive user experiences affect the co-creation of value?

Theoretical Perspective
Theory Requirements
Role of technology
Social orientation of technology driving user experiences
Technical features that drive user experiences
Socio-technical Theory
Focuses on social and technical subsystems influencing user experiences to co-create value (Barley, 1986; 1990; Jensen & Aanestad, 2007)

Theoretical Model
Social Interactions
The communication among the organization and users through the UGC website
Technical Features
The perceived capabilities of the technology

Research Methodology

Expected Contributions
Practical
Insights for managing a co-created business model
Assists organizations in understanding user experience and its impact on user engagement behaviors
Research
Identifies a new business model
Develops a theory of co-created value
Generalizable to social media websites

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Paul M. Di Gangi
Department of Management
College of Business
Florida State University
pdigangi@fsu.edu
http://www.paulmdigangi.com