Your SlideShare is downloading. ×
0
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Social Network Analysis & User Innovations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Network Analysis & User Innovations

712

Published on

High-level introduction of social network analysis technique for a professional development workshop at Western Carolina University. …

High-level introduction of social network analysis technique for a professional development workshop at Western Carolina University.

The purpose of this presentation was to introduce faculty to networks and social network analysis. A brief sample of research was also included to demonstrate key points.

Published in: Business, Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
712
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Image Source: http://www.flickr.com/photos/dr/4257358754/sizes/m/in/photostream/
  • Image Source: http://www.flickr.com/photos/jdhancock/4415415345/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/4496110114/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/5149865441/sizes/o/in/photostream/
  • Image Source: http://www.flickr.com/photos/dr/4257358754/sizes/m/in/photostream/
  • Image Source: http://hilobrow.com/wp-content/uploads/2011/03/simmel.jpg
  • Image Source: http://news.stanford.edu/news/2008/april30/gifs/aaas_granovetter.jpg
  • Image Source: http://media.kickstatic.com/kickapps/images/164280/photos/PHOTO_13523776_164280_25010427_ap.jpg
  • Image Source: http://www.flickr.com/photos/jdhancock/4415415345/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/4496110114/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/5149865441/sizes/o/in/photostream/
  • Image Source: http://www.flickr.com/photos/dr/4257358754/sizes/m/in/photostream/
  • Image Source: http://www.flickr.com/photos/chrisspurgeon/287136251/sizes/o/in/photostream/
  • Image Source: http://www.flickr.com/photos/cizake/4164756091/
  • Image Source: http://www.flickr.com/photos/dr/4257358754/sizes/m/in/photostream/
  • Image Source: http://www.flickr.com/photos/gustavog/9708628/sizes/l/in/photostream/
  • Image Source: http://www.flickr.com/photos/jdhancock/5013958888/sizes/o/in/photostream/
  • Image Source:
  • Image Source: http://www.flickr.com/photos/jdhancock/4415415345/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/4496110114/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/jdhancock/5149865441/sizes/o/in/photostream/
  • Image Source: http://www.flickr.com/photos/hoyvinmayvin/2602816661/sizes/o/in/photostream/
  • Transcript

    • 1. Social Network Analysis & User Innovation
      An introduction to methodology and example
      Paul M. Di Gangi, Ph.D.
      Global Management & Strategy
      Western Carolina University
    • 2. Presentation Structure
      Start
      Overview of Networks
      & Social Network Analysis
      Applications
      Example of Research in Progress
      Questions
      Finish
    • 3. What is a Network?
    • 4. Network
      The social structure composed of nodes that are connected by attributes.
    • 5. Web of Group Affiliations
      Georg Simmel
    • 6. Getting a Job
      &
      Strength of Weak Ties
      Mark Granovetter
    • 7. Strength of Strong Ties
      David Krackhardt
    • 8. I am a product of my...
      n
      e
      t
      w
      o
      r
      k
    • 9. What is Social Network Analysis (SNA)?
    • 10. Social Network Analysis (SNA)
      A methodology used to map a social network and determine the relevance of specific nodes as well as the overall relationships present within the network.
    • 11. X
    • 12. The Grapevine
    • 13. How can we measure people’s connections?
      Degree
      Eigenvector
      Betweeness
      Closeness
    • 14. Attribute-based
    • 15. What are the common
      applications we can use?
    • 16.
    • 17. NETDRAW
    • 18. Siena
    • 19. Any examples for how we can
      use SNA in our research?
    • 20. Follow the Leader:
      Using Social Network Analysis to Identify Influential Users in a User Innovation Community
      Paul M. Di Gangi
      Western Carolina University
      Molly Wasko
      University of Alabama at Birmingham
      Presented previously @
      International Social Network Analysis Sunbelt Conference
    • 21. Shifting Sources of Value
      Open Business Model
      Competitive advantage through leveraging external resources (Chesborough, 2003)
      Permeable organizational boundaries
      Redefinition of acceptable sources of value and knowledge
      Potential Sources of Value
      Users as an organizational resource (Di Gangi & Wasko, Forthcoming; von Hippel, 1988; 2005)
      User-generated innovations (UGIs)
    • 22. User Innovation Community
      “Distributed groups of individuals focused on solving a general problem and/or developing a new solution supported by computer-mediated communication.”
      (Dahlander & Wallin, 2006 p. 1246)
    • 23. Initial Study
      ANOVA
      11 Adopted Ideas
      10 Not Adopted, Most Popular Ideas
      Di Gangi and Wasko(2009) 
    • 24.
    • 25. Considering
      Rejected
      No Status Update
      Implementing
      Size by # Ideas Contributed
      February 2007
      Adopted ideas appear to be interconnected based on the individuals that participated during the idea’s development.
    • 26. RQ
      Are specific types of users more successful than others at getting ideas adopted by the organization?
    • 27. Social Capital Theory
      “Any aspect of social structure that creates value and facilitates the actions of the individuals within that social structure” (Coleman, 1990; Siebert et al., 2001)
      An individual’s network of relationships (Nahapiet & Goshal, 1998)
      Access to information (Burt, 1992; Granovetter, 1979)
      Ability to influence the innovation process (Di Gangi & Wasko, 2009; Siebert et al., 2001)
    • 28. What types of users exist?
      Possess unique, technical knowledge (Lüthje, 2004; von Hippel, 1988)
      Play an early role in development activities (Jeppesen & Frederiksen, 2006; Rogers, 2003)
      e.g., Idea generation
      Possess strong reputations within their communities (Morrison et al., 2004)
      (Rogers, 2003)
    • 29. What types of users exist?
      Possess unique, technical knowledge (Lüthje, 2004; von Hippel, 1988)
      Play an early role in development activities (Jeppesen & Frederiksen, 2006; Rogers, 2003)
      e.g., Idea generation
      Possess strong reputations within their communities (Morrison et al., 2004)
      (Rogers, 2003)
    • 30. Study Site
    • 31. Study Site
      Founded in January 2007
      15,556 Ideas Contributed
      91,813 Comments Posted
      438 Implemented Ideas by Dell
    • 32. Methodology
      Independent Variables
      Social Butterflies
      Total Comments / Total Ideas Participated In
      Idea Makers
      Total Comments to Contributed Ideas / Total Ideas Contributed
      Influencers
      Centrality measure
      Leaders
      Interaction-based
      Dependent Variables
      Idea Status
      Number of Ideas where Action was Taken by Dell (Composite Value)
      Analysis Technique
      Hierarchical Linear Regression
      Model 1 – Direct
      Model 2 – 2 Way Interactions
      Model 3 – 3 Way Interaction
    • 33. Results
    • 34. Limitations
      Generalizability
      Dell IdeaStorm was one of the first UICs introduced by an organization
      UIC developed by SalesForce.com
      Sites Built on Platform Since IdeaStorm
      Network Solutions and Starbucks
      Sites Built on Similar Platforms Since IdeaStorm
      Brightidea(Platform Provider), Change.org, Emerson, IdeaBlob, and BrainStorm
    • 35. Practical Contributions
      Managing Absorptive Capacity
      Following the leaders in an organization’s UIC
      Leveraging a Volunteer Workforce
      Improve the efficiency and effectiveness of an organization’s UIC and organizational responses to UGIs
      Identifying Influential Users and potentially adoptable ideas in a UIC
      Social network analysis
    • 36. Questions?
    • 37. Thank You for Listening
      Contact @ pmdigangi@email.wcu.edu

    ×