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Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
Getting your customer ideas to work for you
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Getting your customer ideas to work for you

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A presentation exploring the key challenges organizations face when implementing crowdsourcing platforms that leverage users for product and/or service innovations. Using Dell IdeaStorm, we outline …

A presentation exploring the key challenges organizations face when implementing crowdsourcing platforms that leverage users for product and/or service innovations. Using Dell IdeaStorm, we outline challenges and recommendations to mitigate those challenges.

This presentation was given at the below conference:
Di Gangi, P. M., Wasko, M., and Hooker, R. E. (2009) “Getting your customers' ideas to work for you: Building user innovation communities for your business,” Presented at the Pre-ICIS SIM Workshop on Enterprise and Industry Application of Web 2.0.

Presented by Paul M. Di Gangi

Published in: Design, Business, Technology
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  • Adapted from: http://www.flickr.com/photos/intersectionconsulting/3598356119/
  • Adapted from: http://www.flickr.com/photos/jannem/3312115991
  • Adapted from: http://www.flickr.com/photos/laprimadonna/3773223498/
  • Adapted from: http://www.flickr.com/photos/shrinivasap/2396530698/
  • Adapted from: http://www.flickr.com/photos/cizake/4164756091/
  • Adapted from: http://www.flickr.com/photos/hebe/2512086374/
  • Adapted from: http://www.flickr.com/photos/dicemanic/19743895/
  • Transcript

    • 1. Getting your customers’ ideas to work for you:
      Building user innovation communities
      Paul M. Di Gangi
      Molly Wasko
      Robert Hooker
      Department of ManagementCollege of BusinessFlorida State University
    • 2. Tale of Two Companies
    • 3. User-generated Content
    • 4. User Innovation Community
      “Distributed groups of individuals focused on solving a general problem and/or developing a new solution supported by computer-mediated communication.”
      (Dahlander & Wallin, 2006 p. 1246)
    • 5. Initial Study
      ANOVA
      11 Adopted Ideas
      10 Not Adopted, Most Popular Ideas
      Di Gangi, P. M. and Wasko, M.  (2009)  “Steal my idea!  User innovation community influence on organizational adoption of user innovations:  A case study of Dell IdeaStorm,”  Decision Support Systems 48 (2009), pp. 303-312.
    • 6.
    • 7. Considering
      Rejected
      No Status Update
      Implementing
      Size by # Ideas Contributed
      February 2007
      Di Gangi, P. M. and Wasko, M.  “Should we follow the leader?  Examining lead users in an online user innovation community,”  Under Review.
    • 8. Social Processes
      Adapted from: http://www.flickr.com/photos/intersectionconsulting/3598356119/
      Social processes for the effective development of an idea were required to transfer end user ideas into adoptable ideas for Dell. Users within adopted ideas collaborated to resolve differences in opinion, create consensus, and provide additional information to Dell.
    • 9. Strategic Positioning of Corporate Personnel
      Create A User Toolkit
      Engage Lead Users
      Provide Users with the Tools for Self-Governance
      Respond Quickly & Ask Questions
      If You Let Them Vote, Make It Count
      Present Your Progress Clearly and Openly
    • 10. Provide them with a Toolkit
      Adapted from: http://www.flickr.com/photos/jannem/3312115991
      Help users describe the idea in language that is clearly understood and accessible to others. Otherwise, the community spends a great deal of effort cycling comments trying to refine the idea into an adoptable solution.
    • 11. Strategic Positioning
      Strategically position corporate personnel into the User Innovation Community to ensure end user ideas are reaching the proper internal resources for idea refinement and ultimately adoption.
      Adapted from: http://www.flickr.com/photos/laprimadonna/3773223498/
    • 12. Engage Lead Users
      Adapted from: http://www.flickr.com/photos/shrinivasap/2396530698/
      Identifying lead users who actively participate across multiple ideas within a category could help when organizations look to innovate in specific markets / areas.
    • 13. Promote Self-governance
      By incorporating tools that allow the community to form consensus on a user-driven idea, an organization reduces the need to cycle repeatedly through prototypes because the community is able to quickly define and refine the innovation.
    • 14. Respond to your Users
      Ask Questions
      and Listen!
      Responding quickly to the community signals its importance to the organization’s innovation process. Ask questions in order to ensure an end user’s idea is properly understood. It is the ideas that an organization does not clearly understand that potentially hold the greatest promise.
      Adapted from: http://www.flickr.com/photos/cizake/4164756091/
    • 15. Let their voices
      be heard!
      Guaranteeing that users are satisfied with the innovation process requires an organization to consider the popularity of a user-driven idea.
      Adapted from: http://www.flickr.com/photos/hebe/2512086374/
    • 16. Gamble on Transparency
      Adapted from: http://www.flickr.com/photos/dicemanic/19743895/
      When an organization opens its doors to user-driven innovations, it must also open its doors to the process by which those innovations are examined.
    • 17. Three Days Out
      0 Demotions
      Most Popular Idea: IdeaStorm category
      Four Days Out
      0 Demotions
      30th Most Popular Idea on IdeaStorm
      Two Weeks Out
      330 Points
      0 Demotions
      Reviewed by Dell IdeaStorm(less than 2.5% of ideas reviewed by Dell)
    • 18. Thank You for Listening
      Contact @ pdigangi@gmail.com | Website @ www.paulmdigangi.com
      Slides will be available @ www.slideshare.com/pmd06c

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