Product Management Excellence at Indix

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Sri Velamoor's deck from PMCNW May Event. http://www.pmcnw.org

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Product Management Excellence at Indix

  1. 1. TheProduct ManagementRoad Ahead10LESSONS TO APPLYGOING FORWARDwww.indix.comsri@indix.com
  2. 2. Product Place Price Promotion
  3. 3. Solutions Access Value EducationPlace Price PromotionProductHarvard Business Review: Rethinking the 4P’s, Richard Ettenson, Eduardo Conrado, Jonathan Knowles
  4. 4. Solutions Access Value EducationPlace Price PromotionProductCreate, Offer & Capture Value
  5. 5. PRODUCT MANAGERPRODUCT MANAGERPRODUCT MANAGERPRODUCT MANAGER256# of Unique Titles discovered for people inProduct Management & Marketing rolesSource: 2013 Survey by Pragmatic Marketing
  6. 6. Leave theBuilding1It’s the only way to truly learnwhether you’re creatingsomething users want and arewilling pay for.
  7. 7. Ship, thenTest2Testing is about features. But tolearn about solution capabilitiesusers want you must ship.. often.
  8. 8. Decide withData3Gut instincts are great butthere’s a lot of data availablenow so use it.
  9. 9. Set RealisticExpectations4For yourself and yourstakeholders – aggressive goalsmay seem impressive but onlyuntil the deadline arrives.
  10. 10. LeverageCollectiveWisdom5In other words, ask for help. It’sa sign of maturity and self-awareness, not weakness.
  11. 11. AccessInformsDesign6How, when, where yourcustomers access your solutionsshould materially impact design.
  12. 12. Engage andDelight7Through content.Through service.Through simplicity.
  13. 13. Keep it Simple8Obvious but very hard to do.
  14. 14. Have anAlternative9Eliminate single points of failure.In your product. In your strategy.In your execution.
  15. 15. NeverStopLearning10About your customers.About your products.About your market.About your competitors.

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