Product Management Excellence at Indix
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Product Management Excellence at Indix

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Sri Velamoor's deck from PMCNW May Event. http://www.pmcnw.org

Sri Velamoor's deck from PMCNW May Event. http://www.pmcnw.org

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Product Management Excellence at Indix Product Management Excellence at Indix Presentation Transcript

  • TheProduct ManagementRoad Ahead10LESSONS TO APPLYGOING FORWARDwww.indix.comsri@indix.com
  • Product Place Price Promotion
  • Solutions Access Value EducationPlace Price PromotionProductHarvard Business Review: Rethinking the 4P’s, Richard Ettenson, Eduardo Conrado, Jonathan Knowles View slide
  • Solutions Access Value EducationPlace Price PromotionProductCreate, Offer & Capture Value View slide
  • PRODUCT MANAGERPRODUCT MANAGERPRODUCT MANAGERPRODUCT MANAGER256# of Unique Titles discovered for people inProduct Management & Marketing rolesSource: 2013 Survey by Pragmatic Marketing
  • Leave theBuilding1It’s the only way to truly learnwhether you’re creatingsomething users want and arewilling pay for.
  • Ship, thenTest2Testing is about features. But tolearn about solution capabilitiesusers want you must ship.. often.
  • Decide withData3Gut instincts are great butthere’s a lot of data availablenow so use it.
  • Set RealisticExpectations4For yourself and yourstakeholders – aggressive goalsmay seem impressive but onlyuntil the deadline arrives.
  • LeverageCollectiveWisdom5In other words, ask for help. It’sa sign of maturity and self-awareness, not weakness.
  • AccessInformsDesign6How, when, where yourcustomers access your solutionsshould materially impact design.
  • Engage andDelight7Through content.Through service.Through simplicity.
  • Keep it Simple8Obvious but very hard to do.
  • Have anAlternative9Eliminate single points of failure.In your product. In your strategy.In your execution.
  • NeverStopLearning10About your customers.About your products.About your market.About your competitors.