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                                                                                                                                                                                                                                                                         Journal of Advertising Research 50th Anniversary Special Edition
                Top 1 Digital PreDictions
                    1
                          for 201
                                1




                                                                                                                                                                                                                                                                         March 2011 | Vol. 51 No. 1 Supplement
                                   Millward Brown’s Global Futures Group identifies
                                       the hottest digital trends for the new year




             Focalyst_RUN2.qxd   9/8/06   12:04 PM   Page 1                                                                     JAR COV MECH.indd 1                                                                                                                                                                                                                       1/27/11 4:32 PM




                                                                                                                                                                                                                                                                                          Boomers
                                                                                                                                                                                                                                DATE: 01/27/11               FILE NAME: JAR COV MECH.indd                                                   APPLICATION: Adobe inDesign
                                                                                                                                                                                                                                CLIENT: Millward Brown         JOB NAME: JAR COV MECH.indd                                                  VERSION: IDML
                                                                                                                                                                                                                                ELEMENT: Full Cover + Spine                                                                                 JOB NO:
                       FOCALYST ADVISORY SERVICES:                                                                                                                                                                              AD: PM           PRODUCTION: PM                               AE: RR / KK                                   CLIENT NO:

                       TRANSFORMING INFORMATION INTO INSIGHTS                                                                                                                                                                   ALTAMIRA                        SIZE TRIM: 8.5” x 11” OUTPUT AT 100%
                                                                                                                                                                                                                                                                INK: CMYK




                                                                                                                                                                                                                                                                                         and older
                                                                                                                                                                                                                                25 SYLVAN ROAD SOUTH
                                                                                                                                                                                                                                WESTPORT, CT 06880              FONTS: Neutra Text Light; Demi and Book; Bliss Regular, Univers Family (Slug Only)
                       At Focalyst, our business strategists transform research into actionable, industry relevant-insights.
                       Fueled by The Focalyst View and proprietary research, they advise clients on best practices and
                                                                                                                                                “It seems obvious, when you have a group the size of this                       TEL: 203 - 227 - 1445 x306
                                                                                                                                                                                                                                FAX: 203 - 227 - 1909
                                                                                                                                                                                                                                                                ALL VECTORED

                       trends, and provide one-on-one consultation to fuel product and marketing initiatives.
                                                                                                                                                population that wields spending power of trillions of dollars a
                       Focalyst Advisory Services help clients achieve their objectives. Our business strategists are
                                                                                                                                                year, that businesses and marketers would invest the time



                                                                                                                                                                                                                                                                                       consumers
                       available for ad-hoc queries, ideation, strategic planning and customized in-house workshops.

                       In addition, Focalyst authors periodic proprietary reports: Focalyst Foresights and Focalyst Insights.                   and money to understand all segments of this demographic.”
                       Some areas of focus include:
                                                                                                                                                — Dawn Sweeney, President & CEO, AARP Services, Inc.
                       •   Advertising                   •   Media




                                                                                                                                                                                                                                                                                     represent a massive
                       •   Customer Service              •   New Product and Service Development
                       •   Marketing                     •   Retail and Channel Strategies




                       CUSTOM RESEARCH
                       Focalyst and our affiliate companies can provide a full range of custom research solutions including
                       proprietary, custom re-contact surveys of targeted The Focalyst View respondents.
                                                                                                                                                LET OUR UNMATCHED LINEAGE WORK FOR YOU
                                                                                                                                                As a joint venture of AARP Services, Inc., and Kantar, Focalyst has outstanding credentials as the
                                                                                                                                                leading source of data, analysis and advice on the Baby Boom and Older Consumer market. Using
                                                                                                                                                                                                                                                                                       opportunity
                                                                                                                                                                                                                                                                                     and their needs are
                                                                                                                                                the insights we provide, businesses can generate incremental revenue and, at the same time, better
                       COMMUNITY                                                                                                                serve the needs of people as they age.




                                                                                                                                                                                                                                                                                 changing every day.
                       Focalyst events bring together top industry experts to address the growing and changing demands                          AARP Services, Inc. (www.aarp.org) is a wholly owned subsidiary of AARP. AARP Services manages
                       of the aging population. Our annual Focalyst Executive Forum features insights from The Focalyst                         the wide range of products and services that are offered to AARP’s nearly 37 million members.
                       View plus case studies, best practices and extensive networking opportunities. Focalyst also hosts
                       smaller meetings and industry-specific events to provide shared learning among an elite                                  Kantar (www.kantargroup.com) is one of the world’s largest information, insight and consultancy
                       community of clients and thought leaders.                                                                                networks. They help clients make better business decisions through a deeper understanding of their
                                                                                                                                                markets, their brands and their customers.
publishing




                                                                           FEBRUARY 2010
                   The 2011 reporT                                                                                    THE LENDING ISSUE 1                                                                THE LENDING ISSUE II
                              january 2011 | VOLuME 6 | ISSuE 01 | $9.95                                                            FEBRUARY 2010 | VOLUME 5 | ISSUE 2 | $9.95                                       SEPTEMBER 2010 | VOLUME 5 | ISSUE 9 | $9.95



  Suze orman                                                                                       “It Will Get                                                                  The World



                                                                           CREDIT UNION BUSINESS
  Tells Credit unions:                                                                              Better”                                                                      According
  “It’s your Time!”                                                                                 Forbes on
                                                                                                                                                                                 to Newt:
                                                                                                                                                                                 Former Speaker
  Managing risk                                                                                     Economic                                                                     of The House Has
  in 2011                                                                  LENDING ISSUE 1          Trends                                                                       “Always Had a
                                                                                                                                                                                 Bias in Favor of
  Bank execs heading                                                                                Overcoming the                                                               Credit Unions”
  to Credit Unions                                                                                  Commercial
                                                                                                                                                                                 Resurgence in
  Change in Philosophy                                                                              Real Estate Challenge                                                        Reverse Mortgages
  is Key to Success                                                                                 Why Credit Unions Will Be The                                                As Older Americans Try to
                                                                                                    Industry’s “Real Players”                                                    Recoup Recession Losses
                                                                           VOLUME 5 ISSUE 2




                                                                                                    in Coming Years                                                              The Rising Cost of
                                                                                                                                                                                 Risk Assessment
                                                                                                    Mortgage Lending Regulations                                                 and Compliance:
                                                                                                    There’s No Such Thing as a                                                   Security Should Focus
                                                                                                    Little Bit Compliant                                                         on 5 Key Areas
publishing
brochures




                     Sip up
            Sip up
advertising




              How do you take your XBrL?                                  No matter how you like your XBRL, Bowne has
              the blend for you. From decaf for self-filers, to triple-shot detail tagging in Year 2, our experts serve up
              compliance for your company’s every need. Bowne’s team sees XBRL in everything it does, and we make
              sure your compliance is hot, strong, and coming right up.




                                          we own the

              VISIT BOWNE.COM/XBRL
POINT OF SALE
pa c k a g i n g
posters
identity



                                                                                                                                                  Harriet Feldman, BSN, RN | Operating Room Specialist
                                                                                                                                                  Cell: 516-779-5889 | Emergency Beeper: 516-230-0257




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                                                                                                                                                                                • 1st Assist | Circulate | Recover
                                                                                                                                                               • Private Duty Recovery Overnight
                                                                                                                                                                                • Consultant for Office
                                                                                                                                                                                • Operatory Accreditation




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                       J ein n t e Orro R
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                         p l a n n i n g & D e S i g n | h o m e S tag i n g




                          A
                         374 gooDhill RoaD weSton, ct 06883
                         203.216.5835|SavRapp@gmail.com
    A U B R Y                                         H O M E




  75 Fa n t o n H i l l R o a d | Weston, Connecticut 06883
         2 0 3 2 2 7 2 6 2 5 | jenorr@optonline.net




                       J e n nifer Orr




    A U B R Y
                          A                           H O M E




  75 Fa n t o n H i l l R o a d | Weston, Connecticut 06883
         2 0 3 2 2 7 2 6 2 5 | jenorr@optonline.net

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Samples

  • 1. publishing Journal of Advertising Research 50th Anniversary Special Edition Top 1 Digital PreDictions 1 for 201 1 March 2011 | Vol. 51 No. 1 Supplement Millward Brown’s Global Futures Group identifies the hottest digital trends for the new year Focalyst_RUN2.qxd 9/8/06 12:04 PM Page 1 JAR COV MECH.indd 1 1/27/11 4:32 PM Boomers DATE: 01/27/11 FILE NAME: JAR COV MECH.indd APPLICATION: Adobe inDesign CLIENT: Millward Brown JOB NAME: JAR COV MECH.indd VERSION: IDML ELEMENT: Full Cover + Spine JOB NO: FOCALYST ADVISORY SERVICES: AD: PM PRODUCTION: PM AE: RR / KK CLIENT NO: TRANSFORMING INFORMATION INTO INSIGHTS ALTAMIRA SIZE TRIM: 8.5” x 11” OUTPUT AT 100% INK: CMYK and older 25 SYLVAN ROAD SOUTH WESTPORT, CT 06880 FONTS: Neutra Text Light; Demi and Book; Bliss Regular, Univers Family (Slug Only) At Focalyst, our business strategists transform research into actionable, industry relevant-insights. Fueled by The Focalyst View and proprietary research, they advise clients on best practices and “It seems obvious, when you have a group the size of this TEL: 203 - 227 - 1445 x306 FAX: 203 - 227 - 1909 ALL VECTORED trends, and provide one-on-one consultation to fuel product and marketing initiatives. population that wields spending power of trillions of dollars a Focalyst Advisory Services help clients achieve their objectives. Our business strategists are year, that businesses and marketers would invest the time consumers available for ad-hoc queries, ideation, strategic planning and customized in-house workshops. In addition, Focalyst authors periodic proprietary reports: Focalyst Foresights and Focalyst Insights. and money to understand all segments of this demographic.” Some areas of focus include: — Dawn Sweeney, President & CEO, AARP Services, Inc. • Advertising • Media represent a massive • Customer Service • New Product and Service Development • Marketing • Retail and Channel Strategies CUSTOM RESEARCH Focalyst and our affiliate companies can provide a full range of custom research solutions including proprietary, custom re-contact surveys of targeted The Focalyst View respondents. LET OUR UNMATCHED LINEAGE WORK FOR YOU As a joint venture of AARP Services, Inc., and Kantar, Focalyst has outstanding credentials as the leading source of data, analysis and advice on the Baby Boom and Older Consumer market. Using opportunity and their needs are the insights we provide, businesses can generate incremental revenue and, at the same time, better COMMUNITY serve the needs of people as they age. changing every day. Focalyst events bring together top industry experts to address the growing and changing demands AARP Services, Inc. (www.aarp.org) is a wholly owned subsidiary of AARP. AARP Services manages of the aging population. Our annual Focalyst Executive Forum features insights from The Focalyst the wide range of products and services that are offered to AARP’s nearly 37 million members. View plus case studies, best practices and extensive networking opportunities. Focalyst also hosts smaller meetings and industry-specific events to provide shared learning among an elite Kantar (www.kantargroup.com) is one of the world’s largest information, insight and consultancy community of clients and thought leaders. networks. They help clients make better business decisions through a deeper understanding of their markets, their brands and their customers.
  • 2. publishing FEBRUARY 2010 The 2011 reporT THE LENDING ISSUE 1 THE LENDING ISSUE II january 2011 | VOLuME 6 | ISSuE 01 | $9.95 FEBRUARY 2010 | VOLUME 5 | ISSUE 2 | $9.95 SEPTEMBER 2010 | VOLUME 5 | ISSUE 9 | $9.95 Suze orman “It Will Get The World CREDIT UNION BUSINESS Tells Credit unions: Better” According “It’s your Time!” Forbes on to Newt: Former Speaker Managing risk Economic of The House Has in 2011 LENDING ISSUE 1 Trends “Always Had a Bias in Favor of Bank execs heading Overcoming the Credit Unions” to Credit Unions Commercial Resurgence in Change in Philosophy Real Estate Challenge Reverse Mortgages is Key to Success Why Credit Unions Will Be The As Older Americans Try to Industry’s “Real Players” Recoup Recession Losses VOLUME 5 ISSUE 2 in Coming Years The Rising Cost of Risk Assessment Mortgage Lending Regulations and Compliance: There’s No Such Thing as a Security Should Focus Little Bit Compliant on 5 Key Areas
  • 4. brochures Sip up Sip up
  • 5. advertising How do you take your XBrL? No matter how you like your XBRL, Bowne has the blend for you. From decaf for self-filers, to triple-shot detail tagging in Year 2, our experts serve up compliance for your company’s every need. Bowne’s team sees XBRL in everything it does, and we make sure your compliance is hot, strong, and coming right up. we own the VISIT BOWNE.COM/XBRL
  • 7. pa c k a g i n g
  • 9. identity Harriet Feldman, BSN, RN | Operating Room Specialist Cell: 516-779-5889 | Emergency Beeper: 516-230-0257 unc ets m • Plastic & Reconstructive Surgery o sk mo a n gift b • Office & Ambulatory Setting • 1st Assist | Circulate | Recover • Private Duty Recovery Overnight • Consultant for Office • Operatory Accreditation ets unc sk m ba o mo n g ift unc ets m o sk mo a n gift b S t e p h a n i e Ra p p J ein n t e Orro R nifer R i motiveS p l a n n i n g & D e S i g n | h o m e S tag i n g A 374 gooDhill RoaD weSton, ct 06883 203.216.5835|SavRapp@gmail.com A U B R Y H O M E 75 Fa n t o n H i l l R o a d | Weston, Connecticut 06883 2 0 3 2 2 7 2 6 2 5 | jenorr@optonline.net J e n nifer Orr A U B R Y A H O M E 75 Fa n t o n H i l l R o a d | Weston, Connecticut 06883 2 0 3 2 2 7 2 6 2 5 | jenorr@optonline.net