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PRIMITIVI Services

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  • 1. Top 10 social questions by our clients Where do we start? Which social media should we 01 06 concentrate our efforts on? How can social media help to How do we convert social efforts 02 07 build and leverage our brand? into tangible results? How can we target social media How do I measure the 03 08 tools to our audience? effectiveness of social media? Which concepts/campaigns have How do we manage time that 04 09 the biggest social effect goes into a social approach? How do we integrate social How to combine behaving 05 10 media into our traditional mix? properly and actively market
  • 2. We love to advise on... 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Thinking and acting in programs instead just campaigns Program 04/ Adjusting your brand mediamix to be social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 3. Creating more brandleverage 01/ In this new era where people use social media as a daily tool, Strategy your brand has to adapt, refine and define an effective strategy to achieve your goals. We help your brand connect, interact, and build a relationship with your (potential) 02/ customers. Social 03/ Thinking and acting in programs instead of campaigns Program 04/ Adjusting your brand mediamix to be more social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 4. Effective value of a social apprach 01/ Creating more brandleverage with a social smart strategy Strategy 02/ There are different ways to implement social solutions for Social your business. Within the scope of available and custom- made social technologies we advise on how to use them to achieve your business goals. 03/ Program 04/ Adjusting your brand mediamix to be more social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 5. Programs instead of campaigns 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ We believe your brand will benefit from a more program- Program orientated approach. We advise on how to integrate and combine current marketing activities and campaigns into a 04/ more effective longterm social marketing program. Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 6. A social effective brandmix 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Program We keep up to date with the latest social and new media and help you embed them into your total mediamix - looking at bought, earned, owned media. 04/ Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 7. Conversations that matter 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Program With our experience on monitoring brand conversations, we know which monitoring tools work best to gather relevant 04/ data. We turn social information and brandinsights into a Media smart social strategy. 05/ Monitoring the conversations that matter to your brand Monitor
  • 8. We Create & Develop Our competence and skills in social media CAMPAIGNS enables us to create and develop cutting edge social media campaigns. Your brand will benefit from the programs we PROGRAMS develop for your brand fans, customers and prospects and create longterm engagement. Due to our enthusiasm in social media we CONCEPTS develop and launch our own social media concepts.
  • 9. Monitor, listen, learn and act 01/ Brand Starting point for a social strategy Scan 02/ Brand Keep track & listen what matters and is happening Monitoring 03/ Social We help you respond the right way Respond 04/ Smart social seeding Seeding 05/ Social Embed the human factor into your search strategy Search
  • 10. Starting point for a social approach 01/ Brand The Brand Scan provides a first measurement for a zero-marking and will answer the following questions: Scan ‣ Where do you stand now? 02/ Brand ‣ What is the sentiment around your brand? ‣ What is the position of your brand versus its competitors? Monitoring ‣ What are the subjects people talk about in relation to your brand? ‣ Where do people talk about your brand, what are the important social hotspots? 03/ Social ‣ Who are the key influencers? Respond ‣ What is the amount of buzz at this time? The Brand Scan is your basis and starting point for a long-term social 04/ marketing strategy. The outcome provides guidance and Seeding after the start of campaigns or program, measure the impact of the various actions taken. It will also give insight into how many resources are needed to monitor and respond. 05/ Social Search
  • 11. Keep track of what matters 01/ Brand Brand & Buzz Monitoring: continuous monitoring of what is being said Scan online. Together with our partners we’ll keep track of what is happening around your brand. 02/ Brand We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide Monitoring contextual insight to define your strategy and boost results. We can offer a Social Monitor Dashboard that will help you keep on top 03/ Social of things. Respond 04/ Seeding 05/ Social Search
  • 12. Respond the right way 01/ Brand Scan Brandmonitoring insights are used to respond and interact with your audience. If needed we are able to provide resources to respond to what is happening online. 02/ Brand Monitoring We are able to answer on behalf of your brand, or react to what is being said online. Together we determine tone of voice. 03/ Social Respond 04/ Seeding 05/ Social Search