What is virality <ul><li>When users invite others </li><ul><li>Virality factor > 1 </li></ul></ul>
Viral Loops <ul><li>Viral Loop
Viral Network
Double Viral Loop </li></ul>
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Viral loop 4

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Viral loop 4

  1. 1. What is virality <ul><li>When users invite others </li><ul><li>Virality factor > 1 </li></ul></ul>
  2. 2. Viral Loops <ul><li>Viral Loop
  3. 3. Viral Network
  4. 4. Double Viral Loop </li></ul>
  5. 5. No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation
  6. 6. Takeaway for SS <ul><li>Build on top of existing platforms (viral networks) -> Faceook/linkedin etc
  7. 7. Evangelize -> 80/20 Rule -> make them feel good / train them
  8. 8. Target keyhubs -> Educational institutes/Conferences/Marketing companies
  9. 9. Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world </li></ul>

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