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Transcript

  • 1. What is virality
    • When users invite others
      • Virality factor > 1
  • 2. Viral Loops
    • Viral Loop
    • 3. Viral Network
    • 4. Double Viral Loop
  • 5. No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation
  • 6. Takeaway for SS
    • Build on top of existing platforms (viral networks) -> Faceook/linkedin etc
    • 7. Evangelize -> 80/20 Rule -> make them feel good / train them
    • 8. Target keyhubs -> Educational institutes/Conferences/Marketing companies
    • 9. Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world