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    New Upload 3 New Upload 3 Presentation Transcript

    • What is virality
      • When users invite others
        • Virality factor > 1
    • Viral Loops
      • Viral Loop
      • Viral Network
      • Double Viral Loop
    • No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation
    • Takeaway for SS
      • Build on top of existing platforms (viral networks) -> Faceook/linkedin etc
      • Evangelize -> 80/20 Rule -> make them feel good / train them
      • Target keyhubs -> Educational institutes/Conferences/Marketing companies
      • Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world