New Upload 3
 

New Upload 3

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New Upload 3 New Upload 3 Presentation Transcript

  • What is virality
    • When users invite others
      • Virality factor > 1
  • Viral Loops
    • Viral Loop
    • Viral Network
    • Double Viral Loop
  • No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation
  • Takeaway for SS
    • Build on top of existing platforms (viral networks) -> Faceook/linkedin etc
    • Evangelize -> 80/20 Rule -> make them feel good / train them
    • Target keyhubs -> Educational institutes/Conferences/Marketing companies
    • Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world