Hca overview

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Hca overview

  1. 1. Holistic Content Approach Publishing 3.0Almost everyone is a publisher www.plusorminusseven.com 1 © 2012 Plus or Minus Seven
  2. 2. Holistic Content Approach Are you a publisher?Publishing is more than making books or magazinesOrganisations create all kinds of content to support awide range of business functions:• Customer and employee newsletters• Training documents• White papers• Product manuals and support websites• Marketing and sales materials www.plusorminusseven.com 2 © 2012 Plus or Minus Seven
  3. 3. Holistic Content Approach A change is happening in publishing• New technologies and the changing demands of audiences have increased the importance of content: Text Images Video AudioHow can publishers of all kinds respond to this? Through a Holistic Content Approach www.plusorminusseven.com 3 © 2012 Plus or Minus Seven
  4. 4. Holistic Content Approach What is a holistic content approach?• HCA is more than content strategy or content management.• It is an integrated, organisation-wide approach to creating, managing delivering content.• The holistic content approach creates an integrated publishing process supported by a content ecosystem to provide increase flexibility and efficiency. www.plusorminusseven.com 4 © 2012 Plus or Minus Seven
  5. 5. Holistic Content ApproachAn interrelated publishing process Planning Analytics Creation Curation Delivery Interaction www.plusorminusseven.com 5 © 2012 Plus or Minus Seven
  6. 6. Holistic Content Approach Supported by a content ecosystem (Infrastructure(Ontologies, Content and contentstandards and Technology model managementcontent objects) tools)(Editorial, Business (Revenue models, Workflow &production and models & analytics and rolestechnical) financials governance) www.plusorminusseven.com 6 © 2012 Plus or Minus Seven
  7. 7. Holistic Content Approach Holistic content approach is business changeWhat is required?• Objective & relationship analysis• Content strategy• Transformation plan www.plusorminusseven.com 7 © 2012 Plus or Minus Seven
  8. 8. Holistic Content Approach POMS can help you implement HCAThrough:• Strategic consultancy• Business analysis• Content strategy and modelling• Programme design and development• Prototype & pilot development• Programme delivery www.plusorminusseven.com 8 © 2012 Plus or Minus Seven

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